Justin Taylor Email & Phone Number

Los Angeles, CA, US

Los Angeles, US

Providing product marketing, brand strategy, social media, community management, go to market planning, and brand marketing services as an advisor and consultant.Clients include:AG1 (Athletic Greens)A Foundational Nutrition supplement made powerfully simple and convenient.https://drinkag1.com/AtomsThe most comfortable shoes for everyday.

Stamford, CT, US

Oversaw WWE's growth marketing efforts through merger with Endeavor/UFC, driving revenue with consumer products, ticket package sales, and partner marketing.Managed CRM team creating lifecycle marketing campaigns, developing and implementing audience segmentation, and growing our first party data.Lead consumer experiences, creating on the ground.

San Francisco, CA, US

Oversaw global strategy, positioning, cross functional go to market planning, creative, media and launch of all consumer facing Twitter products (Tweets, Profiles, Timeline, Spaces, Privacy and Safety, etc).Worked with Product leadership on research, insights, positioning, audience and roadmap for all consumer products as well as vision for the overall.

Santa Monica, California, US

• Expanded scope of responsibilities, to additionally manage CRM team across Activision.
• Oversee strategy, design, copy, production, and implementation of email, in game messaging, push notifications, and SMS reaching over 100 million consumers daily.
• Partner with analytics on segmentation, audience development, reporting, and campaign analysis.
• Lead lifecycle marketing, including onboarding, retention, lapsed, and new user acquisition, driving incremental product revenue and engagement.

Santa Monica, California, US

• Oversee digital marketing for Call of Duty, the #1 selling video game franchise of the last 10 years.
• Oversight of all digital marketing teams at Activision, providing leadership, digital ecosystem strategy, creative direction, and process and external partner direction.
• Partner with key marketing and product leaders on strategic planning, development, and marketing of new title and product feature and enhancements.
• Drive social media strategy, planning, workflow, and creative on a global network of social channels of over 25 million users, including localization of assets.
• Responsible for social analytics team, reporting consumer sentiment, online trends, content performance, game performance issues, and key insights that impact product development, our marketing strategy, and KPI.
• Lead creative on partnership marketing initiatives, creating revenue, and providing additional owned and earned marketing campaigns.

Beaverton, OR, US

• Worked on Nike’s pitch and ultimately successful bid for the NBA licensing deal, expanding my role to cover global oversight on digital marketing, ecommerce, social media, product launch and tech innovation for NBA.
• Developed the NBA Connected jersey, working collaboratively with product on the consumer insights, features, design, and GTM plan for the first ever NFC jersey.
• Hired and built a team to drive strategic vision of the product roadmap and marketing strategy developed in concert with product team.

Beaverton, OR, US

• Responsible for strategy, branding, marketing, e-commerce, and growth on all digital consumer touch points globally.
• Member of Nike Basketball leadership team, working on business, product development, and marketing strategy, as well as 2 year roadmap for division.
• Oversaw all digital creative work for basketball including dot com, social, video, email, platforms, digital out of home, and photography.
• Direct an internal team and multiple agency partners on the strategic planning, development, production, implementation, and consumer response on all Nike Basketball social channels
• Supported Nike team's in local markets globally to help invigorate growth, digital adoption, and global campaign integration.
• Experience working with NBA athletes on their strategic positioning, growth, and creating and producing content on their digital touch points.

NYC, LA, US

• Lead digital production on GRAMMYS, Grey Goose and Kraft
• Oversaw digital and video content on Google Enterprise Maps, Search, and Autos
• Managed day-to-day operations of all accounts, including strategic, creative, and production leadership.
• Produced large-scale interactive and video projects.
• Managed a team of producers and multiple production companies across various accounts.

NYC, LA, US

• Produced award winning digital campaigns for the GRAMMYS.
• Ran day-to-day operations on Google Maps and Search accounts.
• Provided digital leadership, social media insights, and direction on multiple accounts.

OO

• Oversaw all interactive production for Carl’s Jr and Hardees brands.
• Provided leadership on account with long term production planning, client budgetary managing, and oversight over junior producers.

Santa Monica, CA, US

• Produce large scale destination sites which include video, email, interactive, and viral components.
• Manage online advertising projects which include homepage takeovers, banner ads, sponsorships, and contests on highly trafficked and well known websites.
• Work with vendors to create digital assets including video, photography, 360 views, and animations.
• Responsible for scheduling, budgeting, planning, and implementation of web projects.
• Work with multiple disciplines across agency to assure branded message is implemented on web.
• Account Experience includes: Honda, Mandalay Bay, and Pentax.

Santa Monica, CA, US

Worked on multiple TV spots as well as numerous photo shoots assisting our Creative Director, as well as worked in Account. Primarily worked on casino gaming and sports radio accounts.

Bachelor Of Science, Business Administration

Education record