Providing product marketing, brand strategy, social media, community management, go to market planning, and brand marketing services as an advisor and consultant.Clients include:AG1 (Athletic Greens)A Foundational Nutrition supplement made powerfully simple and convenient.https://drinkag1.com/AtomsThe most comfortable shoes for everyday wear.https://atoms.com/MullenLoweGlobal advertising agency network with 90+ officeshttps://us.mullenlowe.com/WildcardA PvP collectible card based MOBA from the team behind Words With Friendshttps://www.wildcardgame.com/PropellorThe only daily fantasy sports platform where you compete on a team with your friends.https://playpropellor.com/Thousands.TVA new innovative web3 platform for live broadcasting and building engaged communitieshttps://thousands.tv/Full client list available upon request

Oversaw WWE's growth marketing efforts through merger with Endeavor/UFC, driving revenue with consumer products, ticket package sales, and partner marketing.Managed CRM team creating lifecycle marketing campaigns, developing and implementing audience segmentation, and growing our first party data.Lead consumer experiences, creating on the ground activations at our key events and supporting retail shopping with 360 marketing campaigns.Broadcast marketing - Developed campaigns and activations focused on driving tune in to our 3 live shows each week, along with reality and documentary shows domestically and internationally, as well as manage in show marketing programming for partners.Loyalty - Delivered WWE's new approach to consumer loyalty programs, including branding, audience segmentation, marketing and social media strategy, and overhauled mobile experience.

Oversaw global strategy, positioning, cross functional go to market planning, creative, media and launch of all consumer facing Twitter products (Tweets, Profiles, Timeline, Spaces, Privacy and Safety, etc).Worked with Product leadership on research, insights, positioning, audience and roadmap for all consumer products as well as vision for the overall Twitter product.Reported directly to the CMO and member of Twitter’s Global Leadership Team, the top 100 senior leaders charting the future of Twitter.Led an organization of 30+ product marketers driving innovation and marketing efforts across social, consumer, brand, and creative teams.Partnered with Comms leadership to drive messaging with outlets, journalists, and consumers about Twitter products, public policies, consumer safety, and long term innovation and development plans.

• Expanded scope of responsibilities, to additionally manage CRM team across Activision. • Oversee strategy, design, copy, production, and implementation of email, in game messaging, push notifications, and SMS reaching over 100 million consumers daily.• Partner with analytics on segmentation, audience development, reporting, and campaign analysis.• Lead lifecycle marketing, including onboarding, retention, lapsed, and new user acquisition, driving incremental product revenue and engagement.

• Oversee digital marketing for Call of Duty, the #1 selling video game franchise of the last 10 years. • Oversight of all digital marketing teams at Activision, providing leadership, digital ecosystem strategy, creative direction, and process and external partner direction.• Partner with key marketing and product leaders on strategic planning, development, and marketing of new title and product feature and enhancements.• Drive social media strategy, planning, workflow, and creative on a global network of social channels of over 25 million users, including localization of assets. • Responsible for social analytics team, reporting consumer sentiment, online trends, content performance, game performance issues, and key insights that impact product development, our marketing strategy, and KPI performance. • Lead creative on partnership marketing initiatives, creating revenue, and providing additional owned and earned marketing campaigns. •Oversee creative and execution of live-streaming events and partnerships, working with celebrities, influencers, streaming partners and brands on the marketing, event structure, coverage, and rollout of streams. • Responsible for web design, content, search engine optimization, and UX of CallofDuty.com. • Overhauled global social editorial, planning, and approval process across the company, as well as analytics, 1:1 communication, and agency structure.

• Worked on Nike’s pitch and ultimately successful bid for the NBA licensing deal, expanding my role to cover global oversight on digital marketing, ecommerce, social media, product launch and tech innovation for NBA product. • Developed the NBA Connected jersey, working collaboratively with product on the consumer insights, features, design, and GTM plan for the first ever NFC jersey.• Hired and built a team to drive strategic vision of the product roadmap and marketing strategy developed in concert with product team.

• Responsible for strategy, branding, marketing, e-commerce, and growth on all digital consumer touch points globally. • Member of Nike Basketball leadership team, working on business, product development, and marketing strategy, as well as 2 year roadmap for division. • Oversaw all digital creative work for basketball including dot com, social, video, email, platforms, digital out of home, and photography. • Direct an internal team and multiple agency partners on the strategic planning, development, production, implementation, and consumer response on all Nike Basketball social channels • Supported Nike team's in local markets globally to help invigorate growth, digital adoption, and global campaign integration. • Experience working with NBA athletes on their strategic positioning, growth, and creating and producing content on their digital touch points.

• Lead digital production on GRAMMYS, Grey Goose and Kraft • Oversaw digital and video content on Google Enterprise Maps, Search, and Autos • Managed day-to-day operations of all accounts, including strategic, creative, and production leadership.• Produced large-scale interactive and video projects.• Managed a team of producers and multiple production companies across various accounts.

• Produced award winning digital campaigns for the GRAMMYS .• Ran day-to-day operations on Google Maps and Search accounts.• Provided digital leadership, social media insights, and direction on multiple accounts.

• Oversaw all interactive production for Carl’s Jr and Hardees brands. • Provided leadership on account with long term production planning, client budgetary managing, and oversight over junior producers.

• Produce large scale destination sites which include video, email, interactive, and viral components.• Manage online advertising projects which include homepage takeovers, banner ads, sponsorships, and contests on highly trafficked and well known websites.• Work with vendors to create digital assets including video, photography, 360 views, and animations.• Responsible for scheduling, budgeting, planning, and implementation of web projects.• Work with multiple disciplines across agency to assure branded message is implemented on web.• Account Experience includes: Honda, Mandalay Bay, and Pentax.

Worked on multiple TV spots as well as numerous photo shoots assisting our Creative Director, as well as worked in Account. Primarily worked on casino gaming and sports radio accounts.