• Developed marketing strategies, campaigns, processes, timelines, and budgets for 46 projects• Conceptualized design direction and ensured that creative concepts supported marketing strategies and association branding including the development of creative assets• Ensured marketing goals were achieved by proactively monitoring KPIs, discussing statuses with the stakeholders, and making recommendations to ensure success• Monitored all projects and campaigns through project management software and provide regular updates to department stakeholders• Evaluated and reported on results, including the success of marketing/creative strategies, ROI, and recommendations for applying results to future efforts• Managed stakeholder relationships to ensure satisfaction with marketing efforts• Analyzed customer feedback as applicable to future marketing efforts, customer service improvements, product positioning, or changes in the product itself• Designed and launched a campaign that resulted in 667% increase in enrollments for the Beyond Medicine Workshop.• Planned, designed, and executed brand-specific campaigns which increased registration in the AHAA Veterinary Management Institute training program by 250%.• Trained, coached, and managed a team of marketing and graphic design specialists to produce campaigns for five departments

• Promoted to Senior Digital Strategist / Brand Specialist role in 2020 to serve as a strategic leader and drive the digital planning and implementation processes for the JDL Technologies, Ecessa Corporation, and Transition Networks brand integration initiatives• Rebranded and launched an acquired virtual desktop product solution resulting in a 27% increase in sales to existing and net-new clients and a 92% retention rate for clients acquired through the acquisition• Personally designed and built a unique global digital marketing strategy for each of three brands and implemented annual marketing plans for each business unit enhancing the company’s image and reputation for both internal and external stakeholders• Collaborate with the Global Marketing team to develop, execute, and control the customer end-to-end digital experience• Partner with the sales, engineering, and development teams to design strategic plans and execute digital marketing processes and campaigns• Assisted with the design, planning, and launch of multiple successful digital marketing campaigns for JDL Technologies, Ecessa Corporation, and Transition Networks facilitating approximately $42.6M in consolidated annual sales income for 2020• Trained content writers regarding utilization of SEO strategy and keyword tactics to increase campaign ROI and brand awareness• Work with the Marketing Analyst and research teams to establish digital marketing campaign KPI’s, track and measure results• Act as a liaison between the sales, support, and marketing teams to coordinate campaign planning and process implementation• Direct, oversee, and influence all internal partners to become an integral partner in support of each client solution• Trained a newly promoted Marketing Specialist to manage projects, track workflow, delegate tasks, and build digital campaigns• Coached multiple coworkers through the corporate change process related to mergers, acquisitions, and department consolidation

• Consolidated four brands into one and launched a new website to promote the newly created brand products and services• Planned, designed, and executed web, SEO/SEM, email, social media, and advertising campaigns which ultimately increased website traffic by 253%, sales leads by 153%, and ROI by 35% in 2020• Wrote engaging content for all internal company communications, press releases, website, social media, email, blogs, advertising campaigns, and marketing materials & collateral pieces• Tracked conversion rates for marketing campaigns and analyzed data and reports to determine success and ROI of campaigns• Conducted market research to determine market trends and insights, incorporating findings to optimize spend and performance• Closely collaborated with the Director of Sales & Marketing to establish a distinct brand presence across all digital platforms• Managed all inbound marketing, lead generation, and online social media campaigns increasing brand awareness and recognition

• Built three websites, developed content, and designed navigation functions - increasing organic traffic and achieving a first-page rank on Google with top keywords• Wrote 70+ SEO friendly blogs, designed graphic art and produced videos for website• Developed and managed social media content, wrote copy, and designed graphic art for posts• Developed, executed, and managed the PPC advertising with a 4% click-through-rate and an 11.5% conversion rate• Analyzed data, identified trends, and adjusted campaigns for optimal ROI

• Managed and implemented annual campaign calendar and budget, including emails, digital & print advertising, public relations, social media, sales collateral, blogs, websites, partner relations, brand ambassadors, & video• Proposed, built, and launched a new ecommerce site for product sales and brand awareness that contributed to increased site traffic and over $200k in additional sales in 2017 thru 2018• Managed the full-cycle marketing campaigns for seven product launches including Public Relations, Influencers, and advertising• Set specific objectives and KPI’s for digital marketing campaigns, analyzed campaign impacts to increase ROI and enhance SEO & SEM efforts• Published several cross-platform PPC ads which generated over $120,000 in new sales revenue in Q4 of 2017• Built successful ambassador and influencer programs for all brands with 22 participants which increased brand awareness, website traffic, and social engagement for all brands• Designed and produced content, graphics, and videos for marketing, advertising, PR, social media, and training purposes• Regularly composed, edited, published, and shared engaging and relevant content, including 90+ SEO friendly blogs• Performed market research to identify new technologies and trends in social media, tools, applications, and user preferences• Designed and implemented social media strategies which raised brand awareness and achieved an engagement rate over 5%

• Built three website splash pages to promote the company and products (apps) including all graphics, written content, and videos• Designed the Ui and UX for Choice & Neighboring apps for iOS and Android• Launched effective marketing campaigns that increased app downloads by 285% in three months• Designed and produced all B2B and B2C digital, print, and video content, marketing collateral and materials for promotional, educational, training, and advertising purposes• Monitored and analyzed analytics to identify trends and pivot marketing campaigns and product updates quickly and efficiently• Utilized Hootsuite to efficiently manage social media content creation and copywriting• Received the “Above and Beyond Award” for “an absolutely outstanding performance and diligent efforts, resulting in shining success” presented by the PredictAny, LLC company President, Sean Lin, in April of 2014

• Conducted focus groups and implemented A/B testing email campaigns increasing enrollment in the associate’s and bachelor’s programs by 8% / year• Designed an internal website that allowed internal stakeholders to directly access all departmental metrics and updates in real time improving operational efficiencies for the department• Designed and built a set of custom databases to comply with Department of Education (DOE) guidelines for personal data storage• Efficiently managed five online bookstores for the organization which increased online book sales by 13.6% • Assisted teams to create content copy and graphics for social media sites which increased website traffic and user engagement• Analyzed and refined operations systems and processes, improving procurement accuracy rates from 87.6% to 100%• Successfully managed multiple concurrent projects simultaneously under strict timelines in a dynamic and demanding environment

• Developed and executed business and direct client marketing events to increase team sales 25% over a nine-month period• Worked with campus managers and trainers to create and implement new-hire orientations and trainings• Developed and implemented daily email campaigns driving existing leads through the sales process to a close• Designed and administered monthly student orientation, which contributed to a decrease in student attrition by 28% in one quarter

• Developed, deployed, and managed all marketing initiatives, including direct mail, mass email, and social media campaigns• Coordinated the Regional Training Events including advertising, client registration, and onsite event management• Planned and coordinated events including the national conferences, volunteer workshops, board meetings, and client presentations• Managed the database, A/P, A/R, and purchasing• Developed the website, customer service & order processing

• Designed, developed, and managed the implementation of marketing strategies including national product launches and e-commerce campaigns• Streamlined company practices to increase sales, productivity, and efficiency, while decreasing overhead• Orchestrated a successful company relocation including marketing efforts to notify current and potential clients• Produced over $200,000 in profits by organizing an exhibition of excess and damaged inventory• Ensured product quality while reducing business expenses by developing a competitive vendor bidding process