Justin Lowe Email & Phone Number

Hollywood, Florida, United States

• Developed marketing strategies, campaigns, processes, timelines, and budgets for 46 projects
• Conceptualized design direction and ensured that creative concepts supported marketing strategies and association branding including the development of creative assets
• Ensured marketing goals were achieved by proactively monitoring KPIs, discussing statuses with the stakeholders, and making recommendations to ensure success
• Monitored all projects and campaigns through project management software and provide regular updates to department stakeholders
• Evaluated and reported on results, including the success of marketing/creative strategies, ROI, and recommendations for applying results to future efforts
• Managed stakeholder relationships to ensure satisfaction with marketing efforts

Miami-Fort Lauderdale Area

• Promoted to Senior Digital Strategist / Brand Specialist role in 2020 to serve as a strategic leader and drive the digital planning and implementation processes for the JDL Technologies, Ecessa Corporation, and.
• Rebranded and launched an acquired virtual desktop product solution resulting in a 27% increase in sales to existing and net-new clients and a 92% retention rate for clients acquired through the acquisition
• Personally designed and built a unique global digital marketing strategy for each of three brands and implemented annual marketing plans for each business unit enhancing the company’s image and reputation for both.
• Collaborate with the Global Marketing team to develop, execute, and control the customer end-to-end digital experience
• Partner with the sales, engineering, and development teams to design strategic plans and execute digital marketing processes and campaigns
• Assisted with the design, planning, and launch of multiple successful digital marketing campaigns for JDL Technologies, Ecessa Corporation, and Transition Networks facilitating approximately $42.6M in consolidated.

Miami/Fort Lauderdale Area

• Consolidated four brands into one and launched a new website to promote the newly created brand products and services
• Planned, designed, and executed web, SEO/SEM, email, social media, and advertising campaigns which ultimately increased website traffic by 253%, sales leads by 153%, and ROI by 35% in 2020
• Wrote engaging content for all internal company communications, press releases, website, social media, email, blogs, advertising campaigns, and marketing materials & collateral pieces
• Tracked conversion rates for marketing campaigns and analyzed data and reports to determine success and ROI of campaigns
• Conducted market research to determine market trends and insights, incorporating findings to optimize spend and performance
• Closely collaborated with the Director of Sales & Marketing to establish a distinct brand presence across all digital platforms

Miami/Fort Lauderdale Area

• Built three websites, developed content, and designed navigation functions - increasing organic traffic and achieving a first-page rank on Google with top keywords
• Wrote 70+ SEO friendly blogs, designed graphic art and produced videos for website
• Developed and managed social media content, wrote copy, and designed graphic art for posts
• Developed, executed, and managed the PPC advertising with a 4% click-through-rate and an 11.5% conversion rate
• Analyzed data, identified trends, and adjusted campaigns for optimal ROI

Cooper City, Florida

• Managed and implemented annual campaign calendar and budget, including emails, digital & print advertising, public relations, social media, sales collateral, blogs, websites, partner relations, brand ambassadors, & video
• Proposed, built, and launched a new ecommerce site for product sales and brand awareness that contributed to increased site traffic and over $200k in additional sales in 2017 thru 2018
• Managed the full-cycle marketing campaigns for seven product launches including Public Relations, Influencers, and advertising
• Set specific objectives and KPI’s for digital marketing campaigns, analyzed campaign impacts to increase ROI and enhance SEO & SEM efforts
• Published several cross-platform PPC ads which generated over $120,000 in new sales revenue in Q4 of 2017
• Built successful ambassador and influencer programs for all brands with 22 participants which increased brand awareness, website traffic, and social engagement for all brands

Pompano Beach, FL

• Built three website splash pages to promote the company and products (apps) including all graphics, written content, and videos
• Designed the Ui and UX for Choice & Neighboring apps for iOS and Android
• Launched effective marketing campaigns that increased app downloads by 285% in three months
• Designed and produced all B2B and B2C digital, print, and video content, marketing collateral and materials for promotional, educational, training, and advertising purposes
• Monitored and analyzed analytics to identify trends and pivot marketing campaigns and product updates quickly and efficiently
• Utilized Hootsuite to efficiently manage social media content creation and copywriting

Columbia, Maryland

• Conducted focus groups and implemented A/B testing email campaigns increasing enrollment in the associate’s and bachelor’s programs by 8% / year
• Designed an internal website that allowed internal stakeholders to directly access all departmental metrics and updates in real time improving operational efficiencies for the department
• Designed and built a set of custom databases to comply with Department of Education (DOE) guidelines for personal data storage
• Efficiently managed five online bookstores for the organization which increased online book sales by 13.6%
• Assisted teams to create content copy and graphics for social media sites which increased website traffic and user engagement
• Analyzed and refined operations systems and processes, improving procurement accuracy rates from 87.6% to 100%

Columbia, Maryland

• Developed and executed business and direct client marketing events to increase team sales 25% over a nine-month period
• Worked with campus managers and trainers to create and implement new-hire orientations and trainings
• Developed and implemented daily email campaigns driving existing leads through the sales process to a close
• Designed and administered monthly student orientation, which contributed to a decrease in student attrition by 28% in one quarter

Annapolis, Maryland

• Developed, deployed, and managed all marketing initiatives, including direct mail, mass email, and social media campaigns
• Coordinated the Regional Training Events including advertising, client registration, and onsite event management
• Planned and coordinated events including the national conferences, volunteer workshops, board meetings, and client presentations
• Managed the database, A/P, A/R, and purchasing
• Developed the website, customer service & order processing

Stevensville, Maryland

• Designed, developed, and managed the implementation of marketing strategies including national product launches and e-commerce campaigns
• Streamlined company practices to increase sales, productivity, and efficiency, while decreasing overhead
• Orchestrated a successful company relocation including marketing efforts to notify current and potential clients
• Produced over $200,000 in profits by organizing an exhibition of excess and damaged inventory
• Ensured product quality while reducing business expenses by developing a competitive vendor bidding process

Bachelor Of Science - Bs, Organizational Communcation

Walden’s bachelor’s in communication program offers a unique social change focus that sets it apart from others. A bachelor’s in.

Associate Of Arts - Aa, Foundations Of Business

The University of Phoenix - Axia College Associate of Arts degree with a concentration in Business Fundamentals teaches the skills needed.