At JDR Consulting, I provide fractional CMO services and serve as a Customer Journey Consultant, helping businesses design and execute digital strategies that drive growth and deepen customer engagement. My focus is on crafting personalized, data-driven experiences that align with each client’s unique goals and market position. • Fractional CMO: Act as a strategic marketing partner for businesses looking to enhance their digital presence, guiding them through branding, content strategy, advertising, and customer acquisition. I build comprehensive marketing roadmaps that support growth without the need for a full-time CMO. • Customer Journey Consulting: Specialize in mapping and optimizing customer journeys to create seamless, engaging experiences across all touchpoints. This includes identifying friction points, tailoring messaging, and ensuring brand consistency to foster loyalty and retention. • Strategic & Tactical Services: Deliver customized digital transformation strategies across content creation, digital advertising, and brand visibility initiatives, driving measurable improvements in customer acquisition and brand loyalty. • Data-Driven Optimization: Establish KPIs and continuously optimize campaigns to maximize ROI and improve effectiveness. I stay ahead of market trends, advising clients on adopting relevant technologies and practices to remain competitive in an evolving digital landscape.Top skills: Digital Strategy, Customer Journey Optimization, Marketing Leadership, Data-Driven Decision Making, Brand Growth

I founded Suit Up Springfield to empower young professionals and students in the Springfield area by providing them with professional attire, confidence, and the skills necessary to make a lasting first impression. Through partnerships with local businesses and community organizations, we established a network that has outfitted thousands of individuals with suits and professional clothing to help them succeed in interviews, internships, and early careers.Key Achievements: • Built a sustainable nonprofit model that engaged local businesses, schools, and volunteers to support workforce readiness. • Facilitated the distribution of over 5000+ suits and professional attire items to individuals in need. • Spearheaded fundraising campaigns and community events, raising funds to support Suit Up Springfield’s mission. • Partnered with key organizations and corporate sponsors to expand the nonprofit’s reach and impact. • Advocated for professional development and networking opportunities for young men in Springfield, fostering a sense of pride and responsibility within the community.Suit Up Springfield continues to be a symbol of opportunity and empowerment, providing resources that help individuals confidently take the next step in their personal and professional lives.

As the Co-Chair of the Product and Service Innovation Committee at Country Bank, I am dedicated to leading the charge in developing and enhancing financial products that meet the dynamic needs of our customers. In this role, my co-chair and I spearhead strategic initiatives aimed at innovation and continuous improvement, ensuring our offerings are both competitive and customer-centric. By collaborating with cross-functional teams, we drive the ideation and implementation of new solutions that align with market trends and customer expectations. Our goal is to foster a culture of innovation, leveraging insights and data to deliver exceptional value and service to our customers.

As the Vice President of Marketing at Country Bank, leading the charge in digital transformation and leveraging data to drive sales and revenue growth is key. The mission involves harnessing the power of digital tools and advanced analytics to create compelling marketing strategies that resonate with our customers and future customers. By utilizing data-driven insights, personalized marketing campaigns are crafted to enhance customer engagement and optimize conversion rates. Committed to continuous innovation, ensuring marketing efforts are not only effective but also adaptable to the ever-evolving digital landscape. The focus on data and technology enables the delivery of measurable results and sustainable growth for Country Bank.

At MassLive Media, I specialized in creating targeted, data-driven digital marketing strategies to help brands reach the right audience and maximize their online impact. Working with a range of local and national clients, I developed campaigns that used behavioral, demographic, and content targeting to deliver relevant messages across digital platforms, enhancing brand visibility and customer engagement. • Audience Targeting & Optimization: Leveraged advanced targeting tools to connect brands with their ideal customers, utilizing insights from web behavior, demographics, and content preferences to drive conversion-focused campaigns. • Cross-Platform Campaigns: Designed and executed campaigns across multiple digital channels, including MassLive’s website, affiliated news sites, and mobile platforms, ensuring consistent brand messaging and maximizing audience reach. • Strategic Partnerships: Enhanced campaign reach by utilizing partnerships with Conde Nast and other premium advertising platforms, providing clients with access to top-tier content environments. • Performance Analytics: Analyzed campaign performance to establish KPIs and optimize for maximum ROI, continuously refining strategies based on data insights and market trends to improve effectiveness and client satisfaction.

The Young Professional Society of Greater Springfield represents the region's corporate, non-profit, and cultural interests by engaging a younger demographic in several distinct areas. YPS is concentrating efforts on business & career development and networking; social & cultural involvement; and community activism through nonprofit organizations & volunteerism.

As Director of Development at American International College, I led strategic initiatives to drive growth and foster relationships that elevated the college’s impact and financial sustainability. My work focused on building sustainable, data-informed development strategies to increase major gifts and deepen alumni engagement. • Strategic Fundraising Leadership: Developed and implemented growth strategies that increased the number of major and planned gifts by 10% annually, aligning efforts with broader institutional goals. • Donor Cultivation & Stewardship: Managed a portfolio of over 150 high-potential donors, leveraging CRM tools to track interactions, segment donors, and personalize engagement, resulting in stronger relationships and increased contributions. • Collaboration with Leadership: Partnered closely with the College President to plan and execute high-impact donor meetings and campus visits, ensuring alignment on strategic priorities and fostering a culture of philanthropy. • Data-Driven Growth & CRM Strategy: Utilized CRM analytics to identify new giving opportunities, optimize donor engagement, and enhance campaign effectiveness, ensuring sustained support for the college’s mission. • Event & Travel Coordination: Organized national fundraising trips and alumni events, expanding the college’s reach and engaging donors on a personal level to build lasting connections.

Boy’s Ink, is a national nonprofit organization established to help boys identify with who they are, what is their potential and help them with their academic and character development. Boy’s Ink is dedicated to guiding boys of all ages to be decisive, discerning, and disciplined men of the future. Rooted in educational and mentoring programs, Boy’s Ink particularly serves but is not limited to those who are at-risk. Traditional moral values mixed with modern responsibilities help boys recognize that they are an important and indelible part of the world.

As the Marketing Manager at Silverleaf Resorts, I led a team of over 30 employees, overseeing operations and driving performance to meet key business objectives. My role focused on building and executing strategic marketing initiatives, optimizing team productivity, and creating memorable customer experiences. • Team Leadership & Development: Managed a diverse team, providing motivation, training, and performance feedback to ensure alignment with company goals and maintain high standards in customer engagement. • Strategic Event Oversight: Coordinated and attended events throughout the New England area, ensuring smooth operations and maximizing brand visibility. This included planning logistics, managing on-site teams, and implementing strategies to enhance customer interactions. • Recruitment & Talent Acquisition: Sourced and recruited new talent through job fairs and personal interviews, building a strong, customer-focused team aligned with brand values. • Marketing & Budget Management: Developed and implemented marketing strategies tailored to meet weekly, quarterly, and annual targets, balancing innovative approaches with budget constraints to optimize ROI. • Data-Driven Decision Making: Collected and analyzed production data from individual representatives to inform strategic adjustments, improve team performance, and drive sales growth.