Justin Mcbride Email & Phone Number

I am a Managing Director & Partner at BCG X, our tech, build & design business. I focus on driving growth using AI, GenAI and advanced analytics in marketing, sales & pricing for B2C and B2B clients. These programs deliver AI-enabled outcomes like revenue & profit growth and customer loyalty & retention, enabled by both technology and people components. We take a "think big, start small, and grow fast" approach significantly accelerates speed-to-value.I'm passionate about building and leading cross-functional teams of Data Scientists, Engineers and Business Analysts who collaborate to rapidly develop and scale new capabilities that deliver significant value, all while learning to work together in new, more agile ways that sustain growth. At BCG, I've worked with industry leaders in Consumer, Healthcare, Technology and Telecom industries on a wide range of Marketing, Sales, Pricing/Promo, Operations, Technology and Organizational topics. Prior to joining BCG, I worked at Advanta and Inductis, where I focused on marketing and credit analytics for consumer and small business financial institutions. I started my career as a semiconductor design engineer at Teradyne and Motorola.Outside of BCG, I'm a 1st Dan Black Belt in ITF Taekwondo (http://tkd-boston.com/) and enjoy guitar, cross-country skiing and traveling with my family.