AssetMule helps product marketing, sales, and sales enablement teams create personalized interactive sales assets.We're building a bridge between marketing and sales to help these teams work better together and win more business.

Podcast sharing lessons learned from the greatest minds in startups.

Product Marketing:- Ideal Customer Profile- Positioning & Messaging- Product Launch Strategy- Pricing & Packaging Strategy- Competitive StrategySales:- Training & Coaching- Outbound Strategy- Process Optimization- Forecasting & Planning- Tech Stack Optimization

Led product marketing for all Blockchain.com products:- Increased user growth by 2x and transaction volume by 5x- Defined the positioning and messaging for each Blockchain.com product- Built Blockchain.com’s product launch framework and led dozens of launches, including asset listings, mobile apps, an NFT marketplace, and a crypto debit card- Created all product-related content, including web pages, videos, blog posts, social posts, and support articles- Led marketing for all product partnerships, including Visa, Stripe, Checkout.com, Unstoppable Domains, and CoinTracker- Managed Blockchain.com’s competitive strategy

Led Traackr’s go-to-market strategy:- Increased new logo win rate and daily active users by over 70%- Defined Traackr’s differentiated positioning and core messaging - Developed a product launch framework and launched over 20 new features- Redesigned Traackr’s pricing & packaging to reduce friction and accelerate growth- Led competitive strategy and sales enablement

Built Traackr’s sales development team and managed sales operations:- Increased qualified meetings, opportunities, and pipeline generation by over 150%- Hired, trained, and managed 9 sales development reps across 4 global offices- Designed and implemented a predictable and scalable sales process- Implemented and managed Traackr’s sales tech stack (Salesforce, Outreach.io, LinkedIn Sales Navigator, Zoominfo, LeanData, and Drift)

Built and managed Traackr’s sales process:- Grew Traackr’s annual recurring revenue from $50K to $10M- Signed on 52 enterprise customers- Executed Traackr’s largest new logo transaction, a $500K annual contract with Microsoft- Supported Traackr’s CEO in raising $12.7M across series A and B funding

Incoming subject matter expert on the CA 3tera AppLogic solution:- Grew CA 3tera AppLogic’s annual recurring revenue by 400%- Executed the largest CA 3tera AppLogic sale as of FY2011, a $3M, 3-year commitment, new logo transaction with ScaleMatrix - Developed and managed the CA 3tera AppLogic Virtual Private Data Center (VPDC) channel business, generating $1M in annual recurring revenue

Supported the 3tera sales and marketing teams with lead qualification, outbound prospecting, event coordination, and Salesforce maintenance and reporting.3tera, Inc. was acquired by CA Technologies in March, 2010.

Provided portfolio support through research, reporting, and analysis. This internship was completed while attending University of California, Santa Cruz.

Supported end-to-end product launch process from market research, manufacturing, to go-to-market strategy.

Conducted research and analysis for a portfolio manager focused on manufacturing, food processing and distribution, and fast food retailing in Asia.