Justin D. Rodriguez Email & Phone Number

Southbury, Connecticut, United States

Jersey City, New Jersey, United States

• Manages print production schedules, print specifications and overall production quality; ensuring all direct mail campaigns mail on time and at the highest quality of standards.• Facilitates deadline-driven and timely communication between sales teams, our vendors, and our finance and logistics departments; adhering to all USPS guidelines and requirements.• Negotiates paper, fulfillment, and mailing rates with multiple vendors; assuring that Neptune and the clients are receiving the best pricing available.• Identifies and promotes process improvements and training; providing the sales teams with the most innovative and up-to-date direct mail options on the market.• Oversees print quantities and delivery of samples to our vendors; adhering to delivery requirements set forth by each vendor for automated machine fulfillment.• Conducts vendor compliance audits and program evaluations; seeking potential improvements to drive future growth and alleviate any client concerns upfront.

Milford, Connecticut

• Executed a full spectrum of digital marketing campaigns for email, push notification, SMS, web page and paid banner; targeting online advertising, e-commerce, mobile, and web based promotions.• Managed interactive agencies and third party vendors; ensuring that deliverables were on strategy, on time, and within budget.• Served as the lead liaison between outside agencies and Subway; guaranteeing messaging was consistent across all digital, print, and broadcast channels and that creative briefs were clearly defined and adhered to.• Organized multiple rounds of internal creative reviews for Subway email campaigns; providing internal recommendations and feedback on creative approach, imagery, and copy.• Led Subway.com and custom web page creative development; promoting campaigns such as Visa’s FIFA and Super Bowl Sweepstakes, Feeding America’s “Ugly Veggie Rescue,” and the Gatorade sponsored “Golden Token Sweepstakes.”• Tested all functionality of emails and web pages; confirming all links drove to the correct site, all legal matched our approved copy, and all creative rendered properly on both desktop and mobile devices.

Wilton, Connecticut

• Ensured programmatic ad and targeted email campaigns executed successfully; cultivating excellent relationships between our clients' agencies and our third party vendors to achieve campaign success goals.• Organized kick-off calls with the sales team, clients, and third party vendors; delivering timelines for assets and confirming campaign KPI's and what the client perceives as a successful campaign.• Served as primary point of contact to existing clients; responding to clients' questions in a timely matter, providing feedback on test emails, and guaranteeing flawless campaign execution and management.• Collaborated with key partners on day-to-day processes; executing campaign set-up, receipt of creative or tags, trafficking, optimization, troubleshooting and QA.• Coordinated with sales on campaign results; building the story of the campaign's successes and failures to strategize for upcoming sales pitches.

Wilton, Connecticut

• Implemented and scheduled online coupon programs using proprietary software systems; launching programs on partner digital sites including SmartSource.com, SmartSource.ca, and client web pages.• Partnered with Digital Applications on new system platforms; providing specific feedback on system requirements and user interface for the new SmartSource Samples tool.• Created training documentation for sales; allowing for current and new digital products to launch successfully utilizing 1-sheets, sample forms and e-Learnings.• Collaborated with Corporate Communications to drive consumers to the company's digital sites via social media; increasing the SmartSource Klout score and increasing SmartSource Facebook and Twitter followers.

Wilton, Connecticut

• Managed the SmartSource brand Facebook and Twitter pages for U.S. and Canada; posting and scheduling daily content while interacting and engaging with consumers.• Created relevant content on social media platforms that promoted our client’s products; increasing awareness of new product launches while also resolving negative feedback and comments in a timely manner.• Provided company-wide sales support as the key subject matter expert for the eFSI; a digital version of the SmartSource Magazine found in 20 large market newspapers across the country.

Wilton, Ct

Wilton, Ct

Wilton, Ct

Wilton, Ct

Wilton, Ct