Justin Dyke Email & Phone Number

Beaverton, Oregon, United States

Beaverton, Or

Hillsboro, Oregon

Responsible for all aspects of SolarWorld’s marketing and loyalty programs, including strategy, branding, content marketing and events. Partner with field and inside sales teams to design and deploy marketing campaigns driving sales and program engagement amid parent company’s insolvency and corporate acquisition. • Key Accomplishment: Taking on considerable responsibilities amid corporate restructure while simultaneously executing a branding realignment, shifting focus to end-users • Achieved a 300 percent increase in registrations for Assurance Warranty Protection after parent company insolvency announcement through a targeted launch campaign and program training with key customers • Instituted a major brand shift focusing on end-users, including collateral, earned and paid media campaigns and digital marketing• Drove a 40 percent membership increase in Authorized and Platinum Installer programs while managing daily program operations to ensure legacy membership engagement • Creation and management of short-term sales campaigns, leveraging sales channel knowledge to increase sales volume 15 percent in Q1 2018• Created first-ever marketing vendor performance evaluation, resulting in $500k savings and recommended retaining or replacing third-party vendors • Integrate marketing and program financials into company MRP system resulting in increased transparency and department-wide fiscal management

Rocklin, Ca

Managed a robust content marketing strategy in alignment with regional and global marketing strategies. Gained additional product marketing responsibilities amid corporate realignment enabling a focus on launching key products to market during times of challenging regulatory changes. • Key Accomplishment: Recipient of AVA Digital’s Platinum Award for blogging with SMA Inverted, corporate blog for North America, in 2015 • Created and executed successful product launch campaigns in coordination with North American and German product management teams • Achieved more than 30 percent increase in digital audience by implementing ongoing digital and content marketing strategies including video production• Managed daily operations of SMA Advance, a loyalty marketing program for more than 3,000 customers, including regular newsletters, website content and message board participation • Crafted consumer and trade industry collateral to drive brand visibility amid changing purchasing habits, rapidly advancing technologies and regulatory environments • Analyzed and reported effectiveness of campaigns and social media audience growth monthly

Sacramento, Ca

Partnered with management to drive California-focused public relations and affairs strategies for public and private industry clients. Directly managed and contributed to successes for clients in renewable energy, water policy, infrastructure development, education and healthcare. • Key Accomplishment: Developed and executed a nearly year-long campaign to gain statewide recognition for leadership and policy development among industry peers and water policy managers for Kern County Water Agency’s 50th anniversary. • Lead strategy development for multiple clients, ranging widely in industry, scope and objective with concurrent priorities • Wrote national and regional earned media press releases and pitches, government affairs briefings, coalition building collateral and corporate communication stories • Executed crisis communication plans for multiple clients, managing media requests, contributing real-time updates to stakeholders and monitoring news coverage to coordinate response efforts • Reported monthly on effectiveness of client projects

Multiple Locations, Northern California

Managed all daily store operations, including sales reporting and forecasting, inventory management, staffing, conflict resolution and store merchandising.• Key Accomplishment: Opening new location six weeks prior to peak holiday shopping season, including training staff on product, operations and customer service goals plus designing store layout • Drove store sales on a daily, weekly and monthly basis during historic low-level consumer spending and economic recession• Recruited and trained staff for ongoing employment and seasonal sales positions to maintain optimal staffing levels• Mastery of all store operations and company policies resulting in efficient store function and ability to emphasize customer service and sales

Bachelor Of Arts, Communication

Activities and Societies: S.O.S. Club member. Significant studies in Contemporary Theories of Communication, Interpersonal Communication.

Associates Degree, Liberal Arts

Graduated with an Associate of Arts degree with a focus in liberal arts. Also completed the needed credentials for transfer to both UC.