Leading product marketing, consumer marketing and education. Team of 8 people. - Build 3-year plan to gain MS and improve brand productivity: category management, hero strategy, building blocks, NPL, innovation roadmap, forecast accuracy, portfolio streamline, excess rationalization, service level, trade and 360 activations- Lead media and 360 strategies to grow brand awareness and consideration with a focus on earned media (TikTok)- Lead OMNI strategy: Online acceleration (Pure Players with Zalando and E-Retailers), Sephora and Douglas partnerships, acceleration of recruitment during KSM, B&M recovery elevating brand experience in stores- Drive education acceleration: trainer the trainers, certifications, event and services with generic staff and Bas- Ensure regional alignment and local relevancy: pricing strategy, RS monitoring, opening of new retailers and new markets, local acceleration support with a focus on India

Report to Brand VP. 1 direct report. Brand CSR lead.- Lead the retailer regional strategy to increase brand awareness and grow market share focusing on key channels: amplify and optimize Sephora Joint Business Plans, drive Pure Players business to the next level, accelerate differentiation programs…- Build the brand activation and promotion calendar with focus on Key shopping moments ensuring regional relevancy to accelerate targeted consumer reach: drive KSM concepts, regional asset shoot, 360 guidelines and market implementation- Drive and implement the online marketing strategy to accelerate the business, recruit new consumers and elevate the brand- Lead online marketing strategy focused on key shopping moments: activation calendar, 360, assetsAchievements: Sephora +10.2% YTD Nov thanks to the acceleration of differentiation (4 Parti Pris, 3 Favorites Box, 2 PR Box, 3 exclusive sets and the pre-launch of ANR 15ml). EL Online +26% YTD Nov. EL Pure Player +79% YTD Nov with Zalando +141% and Notino +174% thanks to exclusive regional sets and assets. Acceleration of KSM: Cyber Month amplification (x2), Mother’s Day new regional campaign (+36%), new exclusive brand.com eventing concept with regional campaign (+5M$). CSR acceleration with focus on ingredient transparency and deployment of recycling program.

Head of Makeup, Fragrance, Promotion and Online activations (2 direct reports). Report to Marketing Director.- Lead development of EMEA 3 years marketing strategy to further increase category growth, sales and market share- Translate global strategy to regional level, identify need gaps and support and voice relevancy for EMEA- Ensure excellence in execution: calendar construction, big bets selection, new launches positioning & concept, franchise strategy, promotional strategy, visual merchandising execution, forecast accuracy, pricing, performance analysis, discontinuation…- Engage with EMEA markets on big initiatives and keep finger on the pulse for any market emerging trends- Lead online marketing strategy focused on key shopping moments: activation calendar, 360, assetsAchievements: New face wardrobing strategy to build second pillar Futurist (combined assets, dramming…). New makeup merchandising identity including sku optimization and consumer centric navigation & copy. Portfolio rationalization and pillar strategy on fragrance to reignite the category & launch luxury segment. Acceleration of differentiation with PER & OPP (+50%) and new online strategy focused on KSM (regional assets & 360 consumer journeys)

Manage and lead global product development colour team (2 direct reports)Launch of Rouge G, the 1st luxury customizable and refillable lipstick: Cosmo Beauty Award 2018, #1 makeup product in France at launch, #1 lipstick in Spain at launch and #3 in Italy. - Lead 3+years strategic NPD calendar and portfolio strategy (Eyes, Lips and Collections)- Full mix development partnering with packaging, agencies, R&D, suppliers, factory...- Brand image & 360 communication assets (advertising, digital, merchandising..)- Base business excellence strategy with focus on profitability and franchise buildingAchievement: Lip category NS value YTD Aug 18: +50% France, +58% Italy, +67% Spain, +65% UK & +39% in total Asia. Launch of Rouge G de Guerlain (1st customizable lipstick), KissKiss Matte (1st hydrating matte lipstick) & Intense Liquid Matte (1st no texture matte gloss),Lip Bar new merchandising

Responsible of global product development- Define short and long-term portfolio strategy and marketing plans- Lead all NPD projects from concept to launch- Formula & Packaging development (working with R&D, factory and creative agencies)- 360 programs coordination on new launches & animations- Transversal projects: promotion, China plan adaptation - Management, coaching and development of an assistantMajor launches: Lingerie de Peau Cushion (1st cushion for the brand), Lingerie de Peau & Parure Gold foundation. Météorites repositioning and franchise stretch: Baby Glow & Compact & Base & Voyage & Baby Glow Touch (strobing).

Mass market makeup brand N°1 in Spain and N°5 in GermanyEye category representing 43% of the Astor NS in FY12 (around 36M$)- Work on the new brand platform and its implementation- Definition of the Eye category marketing plan for FY13, FY14 & FY15 (June 2012/June2015) - Lead continuous portfolio management and SKU rationalization initiatives - Product development: concept, positioning, pack, formula, price recommendation- Project management: industrialization, volumes, timing and profitability- Business review every 3 months, competition screening- Coordination of communication (print, TV, Internet, RP) and promotions (POS, GWP, sampling)- Creation of the internet website www.astorcosmetics.com- Management, coaching and development of a Product Manager AssistantACHIEVEMENTS> Global Eye Category: Net sales increased of +57% > Mascara: construction of a strong profitable mascara pillar franchise (BIG & Beautiful) & launch of a new franchise to attract younger consumers (more access & modern): Seduction Codes> Launch of a new ES & liner franchise: 24h Perfect Stay> Global performance in the two biggest markets (value MAT Nov 12 vs. Nov 11):Germany: Eye +66% (6.8% MS / N°5 ranking). Mascara +75%, eyeshadow +67% & liners +45%.Spain: Eye +11% (12.3% MS / N°2 ranking). Mascara +25%, eyeshadow +5% & liners flat> Major launches: Play It Big mascara (GY 1.4% MS value at launch & N°10 mascara at DM / Spain 5.6% & N°2 mascara national), B&B mascara pillar construction (24H Boom, Lovely Doll, BFly Butterfly Look, Style Muse), new “access” franchise construction & strategy (Seduction Codes N°1, N°2 & N°3), 24H Perfect Stay ES/EL (7.7% MS value at launch & N°1 eyeshadow national => Astor reached N°1 ES brand with 13.6% MS value in August 2012)

- Supplier coordinatorSelection of innovative products, presentation to the brand teams, answer to specific brand briefs - Long term innovation project leaderWork with R&D on next innovative products, propose concepts and products to Coty makeup brands- Trend SpecialistAttendance and reporting for all big cosmetics events (InCosmetics, Cosmoprof, Interfilières)Organization of trend conferences with the biggest agencies (Carlin, Nelly Rody…), Asia market watch and trend analysis, Recommendations for Coty makeup brands, Competition tracking- Market analysis: Astor price positioning analysis and Eye market studies (segments, trends, leaders) - Help Coty makeup brands on various projects: Rimmel (trend analysis and help on collections themes), Astor (new positioning (portfolio strategy, concepts, development of social media) and partnership with Heidi Klum, development of color collections on the lip and nail segments) and Miss Sporty (recommendations for the FY12 marketing plan)

- Bi-monthly construction of planograms for perfume, makeup and bath products- Recommendation, guidance and day to day help for countries- Development and management of an integrated ordering function is the merchandising software- Development of a new makeup module in line with the new concept store and the new makeup line- Brief and creation of POS for new launches and new merchandising modules

Rugby World Cup- preparation and management of press conferences- organisation of players ' interviews- press relations

- cash flow - money transfer- audit preparation- bank account management