Justine Noades Email and Phone Number
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With 25 years in fmcg consumer & senior retail marketing roles and most recently I have broadened my experience by working B2B in 2 creative agencies, as well as getting closer to the coal face by co-founding an online garden retail business, doorstepgardener.co.uk. My experience across multiple sectors and types of organisations from PLC.s, to private equity and SME's, is defined by working in competitive markets in very commercial organisations and roles, whilst focusing on the customer and developing brands and propositions to drive growth. This experience and skill set together with recently acquired NLP coaching is something i really enjoy bringing into my business practice to help & provide whatever is required to support small business owners. From new propositions, brand or product development, marketing strategy, & people or client management, to business planning & strategy & risk management. Also i am often a sounding board, as running your own business can be isolating. I aim to support where & how owners need it most.
Shootcutplay
View- Website:
- shootcutplay.com
- Employees:
- 3
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Client Services And Business ManagementShootcutplaySpain
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Client Services & Business ManagementShootcutplay Sep 2023 - PresentLondon, Dubai, Spain
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Co-FounderDoorstep Gardener Apr 2020 - Aug 2023London & Ibiza -
Managing DirectorEtio Feb 2019 - Mar 2022London, United KingdomLeading agency change & profit improvement by supporting the winning of new work, understanding of clients customer strategy and both defining and managing the briefing / costing process. etio clients include The Design Council and the UK's no 1 visitor attraction, The British Museum. -
Head Of Marketing CommunicationsWyevale Garden Centres Apr 2014 - Mar 2017Syon Park, BrentfordResponsible for all brand comms and category marketing across 150+ centres and 20+ product categories. Development of marketing strategy, with new brand identity for Wyevale brand launch, campaign planning & creative, across all channels including in-centre comms, press, radio, PR, social, video, events & digital. Key highlights : new brand tone of voice and brand identity launched into all stores, customer comms and brand touch points. Award winning: (Popei) instore category marketing and Malvern Show Garden. -
Head Of Brand, Pr & SocialLastminute.Com Feb 2013 - Dec 2013Central LondonDevelopment and delivery of Hotel TV campaign (£4.0m) with integrated communications across press, VOD, digital, CRM social channels and the web site including mobile platform. Highlight achievements - Development of ‘love living lastminute.com’ campaign proposition and developing TV advertising campaign in only 2 months. Achieved 20% increase YOY customer traffic to lastminute.com web site. +16% YOY increase in hotels sales achieved. -
Marketing Director - Millie'S CookiesSsp Group Plc. Apr 2011 - Oct 2012LondonCompleted overhaul and re-launch of the Millie’s Cookies brand, products and identity across: Comms/ Digital/ Social Media/ NPD/ Mkt & Brand strategy/ mkt planning/ CRM/E comm./ PR. Highlight achievements - Re-launch of the brand, achieving increase of 10% growth in some stores and levelling of sales over whole estate after 5% decline. Increased Giant cookies sales by +40% with introduction of new quality standards for store staff for designs and new icing. -
Head Of Marketing (Interim)The Iconiq Drinks Company Nov 2009 - Jan 2011Working for a 'Start up'. Development of new kids non sugar drink concept and proposition. From market and category research, through to packaging , formulation and positioning.key highlight: identifying key market opportunity that was ahead of its time and has proven in 2018 to be the key health issue for kids diets - sugar.
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Head Of Marketing - Homewear, Inc. Beauty, Technology & GiftingMarks & Spencer Plc. Feb 2006 - Jul 2007Responsible for delivery of all above and below the line mkt. incl. radio, press & TV for seasonal campaigns, events & new store openings. (£500m sales rev.). Key highlights: Development of a stand alone home store proposition. Marketing delivery of biggest grossing 'home event' ever with sales of +5% YOY. Proposed change of strategy on Home to Board Directors to drop price on home catalogue to increase distribution, awareness & drive sales, +30% distribution. -
Senior Marketing Manager - KidswearMarks And Spencer 2005 - 2006Highlights: Proposed insight led new customer segmentation strategy which influenced store layout & lead to better focused designs of ranges and improved sales; Identified the importance of schools’ influence in customer decision making for Schoolwear, which led to new product category opportunities being identified and a new marketing strategy. Leveraged 3rd part relationships with Warner and Disney to jointly promote character merchandise which built ‘credibility’ and sales through use of window displays and Harry Potter celebrity store appearances.
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Comms Campaign Manager - WomenswearMarks And Spencer 2004 - 2005London, United KingdomHighlights: Developed, managed & delivered a co-ordinated £1.8m summer womenswear national campaign across outdoor, press & digital, featuring Helena Christiansen. Managing agencies Rainey Kelly and Walker Media and multiple internal ‘client’ stakeholders including: press office, design studio, e-comm& loyalty card.
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M&S Brand - Senior Account Manager - Design StudioMarks And Spencer 2003 - 2004Planned, developed & delivered in store marketing & windows for events and cross business campaigns, £3m budget including biggest ever summer campaign and Christmas.Highlight achievement - Introduced new project planning processes & briefing tools for improved creative & use of resources within the department.
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Menswear Marketing ManagerMarks And Spencer Feb 2001 - 2003London, United KingdomResponsible for all in-store marketing & budget mgt., marketing objective setting & planning, product marketing/ and sub brand management, briefing internal teams, including international franchisees.Highlight achievement - Developed first ever ‘Men in Pants’ calendar in conjunction with Esquire magazine and Everyman charity to raise awareness of mens’ cancers. Achieved £300k free PR, when M&S was achieving minimal PR.
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General / Development ManagerAltonwood Holdings Limited Oct 1998 - Sep 2000Godstone, Surrey.Two keys roles in the family business: Business plan development for a spa and country club concept and General manager of a new golf club, Surrey National. -
Category / Senior Product ManagerThe Body Shop 1995 - 1998World wide new product development and product category management in two roles for haircare and skincare.Key highlight: relaunch of Vit E range & introducing 2 new products - with a 35% increase in sales. -
Brand Manager, Findus / Milks & CreamsNestle Jan 1991 - Sep 1995Profit & Loss, full marketing mix & marketing budget responsible for Findus brand Lean Cuisine and the Nestle Milks & Cream business.key highlight: launch of high quality 'brand content' cookery book for milks & creams category working with a publisher. This was a first for Nestle and i was recognised by Vevey head office for this forward thinking initiative.
Justine Noades Skills
Justine Noades Education Details
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Market Research SocietyMarket Research -
Business Studies (Marketing Mjr.)
Frequently Asked Questions about Justine Noades
What company does Justine Noades work for?
Justine Noades works for Shootcutplay
What is Justine Noades's role at the current company?
Justine Noades's current role is Client Services and business management.
What is Justine Noades's email address?
Justine Noades's email address is j.****@****o.co.uk
What is Justine Noades's direct phone number?
Justine Noades's direct phone number is +4479002*****
What schools did Justine Noades attend?
Justine Noades attended Cim | The Chartered Institute Of Marketing, Market Research Society, University Of Plymouth.
What skills is Justine Noades known for?
Justine Noades has skills like Marketing Strategy, Marketing Communications, Direct Marketing, Marketing, Event Management, Multi Channel Retail, Fmcg, Customer Insight, Digital Marketing, Business Strategy, Social Media, Copywriting.
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