Justine Noades Email & Phone Number

Spain

London, Dubai, Spain

London & Ibiza

London, United Kingdom

Leading agency change & profit improvement by supporting the winning of new work, understanding of clients customer strategy and both defining and managing the briefing / costing process. etio clients include The Design Council and the UK's no 1 visitor attraction, The British Museum.

Syon Park, Brentford

Responsible for all brand comms and category marketing across 150+ centres and 20+ product categories. Development of marketing strategy, with new brand identity for Wyevale brand launch, campaign planning & creative, across all channels including in-centre comms, press, radio, PR, social, video, events & digital. Key highlights : new brand tone of voice and brand identity launched into all stores, customer comms and brand touch points. Award winning: (Popei) instore category marketing and Malvern Show Garden.

Central London

Development and delivery of Hotel TV campaign (£4.0m) with integrated communications across press, VOD, digital, CRM social channels and the web site including mobile platform. Highlight achievements - Development of ‘love living lastminute.com’ campaign proposition and developing TV advertising campaign in only 2 months. Achieved 20% increase YOY customer traffic to lastminute.com web site. +16% YOY increase in hotels sales achieved.

London

Completed overhaul and re-launch of the Millie’s Cookies brand, products and identity across: Comms/ Digital/ Social Media/ NPD/ Mkt & Brand strategy/ mkt planning/ CRM/E comm./ PR. Highlight achievements - Re-launch of the brand, achieving increase of 10% growth in some stores and levelling of sales over whole estate after 5% decline. Increased Giant cookies sales by +40% with introduction of new quality standards for store staff for designs and new icing.

Working for a 'Start up'. Development of new kids non sugar drink concept and proposition. From market and category research, through to packaging , formulation and positioning.key highlight: identifying key market opportunity that was ahead of its time and has proven in 2018 to be the key health issue for kids diets - sugar.

Responsible for delivery of all above and below the line mkt. incl. radio, press & TV for seasonal campaigns, events & new store openings. (£500m sales rev.). Key highlights: Development of a stand alone home store proposition. Marketing delivery of biggest grossing 'home event' ever with sales of +5% YOY. Proposed change of strategy on Home to Board Directors to drop price on home catalogue to increase distribution, awareness & drive sales, +30% distribution.

Highlights: Proposed insight led new customer segmentation strategy which influenced store layout & lead to better focused designs of ranges and improved sales; Identified the importance of schools’ influence in customer decision making for Schoolwear, which led to new product category opportunities being identified and a new marketing strategy. Leveraged 3rd part relationships with Warner and Disney to jointly promote character merchandise which built ‘credibility’ and sales through use of window displays and Harry Potter celebrity store appearances.

London, United Kingdom

Highlights: Developed, managed & delivered a co-ordinated £1.8m summer womenswear national campaign across outdoor, press & digital, featuring Helena Christiansen. Managing agencies Rainey Kelly and Walker Media and multiple internal ‘client’ stakeholders including: press office, design studio, e-comm& loyalty card.

Planned, developed & delivered in store marketing & windows for events and cross business campaigns, £3m budget including biggest ever summer campaign and Christmas.Highlight achievement - Introduced new project planning processes & briefing tools for improved creative & use of resources within the department.

London, United Kingdom

Responsible for all in-store marketing & budget mgt., marketing objective setting & planning, product marketing/ and sub brand management, briefing internal teams, including international franchisees.Highlight achievement - Developed first ever ‘Men in Pants’ calendar in conjunction with Esquire magazine and Everyman charity to raise awareness of mens’ cancers. Achieved £300k free PR, when M&S was achieving minimal PR.

Godstone, Surrey.

Two keys roles in the family business: Business plan development for a spa and country club concept and General manager of a new golf club, Surrey National.

World wide new product development and product category management in two roles for haircare and skincare.Key highlight: relaunch of Vit E range & introducing 2 new products - with a 35% increase in sales.

Profit & Loss, full marketing mix & marketing budget responsible for Findus brand Lean Cuisine and the Nestle Milks & Cream business.key highlight: launch of high quality 'brand content' cookery book for milks & creams category working with a publisher. This was a first for Nestle and i was recognised by Vevey head office for this forward thinking initiative.

Cim Dip, Marketing

Diploma, Market Research

Upper 2Nd Ba (Hons), Business Studies (Marketing Mjr.)