Division Cosmétique Active France

Portefeuille 3 marques : Vitarmonyl, Biolane, Biopha Nature Développement du CA et de la PDM d’un parc de 140 magasins hyper et supermarchés : • Accroissement DN/DV : descente des assortiments, prospection, référencement• Optimisation des accords nationaux par le développement de la PDL et la revente d’opérations promotionnelles en volume et en qualité : books saison, temps forts 20 ans Vitarmonyl, tracts spécifiques puériculture 2014 & beauté 2014• Analyses des performances marché et intervenants via panels IRI et sorties caisses Enseignes : priorisation des actions points de vente• Remontées d’informations au moyen de l’outil FDV « Klee » et veille concurrentielle Résultat obtenus : PDM Vitarmonyl à P8 cc +5,2pts (janvier-juillet 2014 vs N-1), PDM Biolane à P8 cc +1,5pt, PDL Biolane +15,6% vs objectifs, CA moyen +18% vs objectifs

Missions ponctuelles pour les Maisons Carven, CHANEL, Dior et YSL

Direction Marketing France CHANEL Parfums Beauté National Trade Marketing on Men’s Fragrances (all retailers)Department Stores : Fragrances, Makeup, Skincare Trade MarketingWork in collaboration with the Men's Fragrances Product Manager and Marketing team • Market Analysis : NPD Panel, CHANEL and competitors performances, benchmarking• Introduction tools for 2013 men’s fragrances innovations and multi-axis thematic store front campaigns• Trade marketing management, deployment and follow up : in relations with retailers - intern briefings for trade material developments (Operational Marketing Europe & Artistic Division), - production launchs and trade means grantings, - challenge assessments• Involvement and development for flagships specific events : Coco Noir launching Pop Up, N°5 Podium new communication, Makeup Roadshows, “Les Exclusifs de CHANEL” store fronts.• Business intelligence and monitoring on POS activities, competition best practices

23 months apprenticeship with BEM E.S.C BordeauxWork based on mastering all the key assignments of the departement store manager position 83 employees - € 18.7 million turnover in 2010 Global business management : • Competitors and market researches, consumer behavior analysis, creation of a commercial policy • Commercial events : budget, negotiations with suppliers, advertisement, merchandising, set up and success analysis• Weekly and monthly reporting results and benchmarking with stores of the same retailer group, plans of action (turnover and margin)• New store merchandising project : higher margin and costumer satisfaction (growth of product ranges, new push product areas, product shortages, optimization)• Teams management, consultancy to improve performance, supervision and tasks coordination• Recruitment : filtering candidates CV’s, conducting interviews, selecting candidates to the required profile, taking on workers

8 employees - € 300 000 annual turnover• Costumer Service : clientele welcome and advice, help to product choices, accompanying • Merchandising and set up of marketing displays during the period (summer sales then new collection)• Supply management, best sales reporting, product feedbacks