Justine Berger Email & Phone Number

New York, NY, US

Pleasanton, California, US

• Leading marketing copy initiatives on the Workday VNDLY and Sales Events Marketing teams
• Building social campaigns, crafting newsletters, writing video and podcast scripts, and composing sales enablement emails for several B2B partners across various industries (financial services, healthcare.

Seattle, WA, US

• I was part of a team on Amazon's Special Projects division, brought on to shape the brand identity of a confidential new product in the healthcare sector. Here's what I achieved during my contract:
• Built a brand messaging framework
• Developed a brand persona and new tone of voice guidelines
• Created customer journey and identified brand market fit
• Wrote brand communication guidelines and terminology guide in partnership with other copywriter
• Crafted copy for a.com, a promotional video script, and product packaging

New York, NY, US

I was hired as Zocdoc's first (and only) full-time copywriter. I supported multiple teams, including marketing, product, and content, and led several high-level projects and brand initiatives. Below are a few highlights of my role:- Revamped Zocdoc’s brand tone of voice, which included conducting extensive market research and an internal audit, leading a.

New York, NY, US

I took my ad agency learnings and applied them to execute product launches, create CRM campaigns, paid and organic social, branding, SEM, UX, and digital executions in a challenging industry. I learned how to apply KPIs to create engaging, performance-driven work that resonated with our target demo.I started on a team of 7 and watched it grow to over 30 in.

Los Angeles, CA, US

I embraced my inner kid to create fun, light-hearted TV spots and campaigns, several of which garnered national attention at the 2019 Nickelodeon Kids’ Choice Awards. Top brands include Barbie, Lysol, Lay’s, and Chuck ‘E’ Cheese.

New York, New York, US

Here is where I became a true “Mad Woman.” Working tirelessly alongside some of the brightest creative minds in the business, I created national campaigns that centered female protagonists and advocated for gender equality. I learned how to make an effective pitch to win over the hearts and minds of CEOs and startup founders. I learned that leading with.

New York, New York, US

London, Greater London, GB

Digital and social copywriter creating fun, engaging content for brands including P&G, General Mills and Walmart.

New York, NY, US

Client: Samsung USA- Revised the Samsung USA brand’s community management process and analytical reporting- Created monthly social content calendars - Crafted and executed content for all social channels (30+ assets per month)- Bi-weekly analytical reporting and channel monitoring through Sprinklr

Durham, NC, US

- Composed weekly blog posts showcasing the Mternship program and various projects for McKinney's internal website- Created content for all social media platforms, including Facebook, Twitter and Instagram- Directed and produced short, creative videos for social media showcasing the Mterns- Revised and updated agency-wide crisis communications plan.

US

- Wrote and edited content copy for advertisements, sales sheets and press releases for various clients.- Cold called potential accounts in both the jewelry and cosmetic industries to see if they had an interest in working with the agency.- Managed all social media platforms.- Assisted designer in formatting ad layouts by searching stock photography for.

London, London, GB

• DIrected and help produce a new short video each week for social media.
• First video generated over 11,500 views on Facebook and was retweeted by the CEO of the mobile app, Takes: http://www.facebook.com/photo.php?v=10151271260941353- The videos increased Silversun's overall SEO as well as.

- Co-created a campaign to promote awareness of the Conservators' Center, Inc., a non-profit organization, and ultimately inspire donations and 'adoptions.'- The message of the campaign ("Awaken Your Wild Side") enabled the Conservators' Center to procure nearly $300,000 of pro-bono advertising.- This campaign was professionally produced by the AAF Raleigh.

- Interviewed four prominent North Carolinians who were honored by AT&T for theirinvolvement in education and civil rights.- Composed a vignette for each of the honorees, which appears in AT&T’s inauguralcalendar (2013) and on the AT&T Heritage Calendar website:http://ncheritagecalendar.com/calendar.php