Justine Cotter Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Appointed Head of New Business and Brand Development, part of the Executive Leadership team. Delivering New Business strategy and attracting, negotiating, and transitioning new Brand Partners into the business.

Sydney, New South Wales, Australia

Working for 1884 PTY Ltd – holding company of Stuart Alexander & Co. The challenge was to identify new growth opportunities across the 4 business units. Appointed because of my ability to think strategically, deliver commercial and marketing results quickly and build effective relationships at all levels with the Board, GM’s, Head of Departments and Department teams.

Sydney, Australia

Appointed Head of Brand and Communications, a newly created broader role. Mandate was to unlock the value of brands and advertising delivering growth, improve ROI, influence and partner with Marketing Managers and brand teams to increase capability.Re-invented the Abbott’s Village Bakery brand with a compelling and differentiated positioning and strategy to turn around declining sales and deliver market share growth, media ROI and brand equity increase of 12%.Led cost transformation in Marketing achieving significant savings in non-working spend in one year and re-setting the cost base for the future.Major advances in digital strategy, advertising effectiveness and ROI. Championed a more disciplined and accountable marketing culture and unlocked value to reinvest into driving business growth.

Appointed Group Marketing Manager to the largest portfolio of Tip Top Bakeries and the most senior role in the marketing team. Leveraging my proven success with international branded businesses, the mandate was to lead the strategic direction, align brand and innovation plans for the Packaged Bread portfolio including Tip Top, Abbott's Village Bakery & Burgen brands, for future growth. Coaching and development of a brand team of 6.Identified a significant opportunity in the Gluten free bread market. Launched a new range like no other product on the market. Gained market leadership in 8 months.Complete overhaul of the well loved Tip Top brand. Developed and implemented a vision and strategy that drove a significant increase in brand health. Increase in NSV and a platform for future innovation.

Sydney, Australia

Appointed to implement and build on marketing strategy and plans for the Home Appliances portfolio including Fridges, Washing Machines, Dishwashers and Vacuum cleaners. Provide leadership and develop technical marketing skills for a team of two.Maximised the delivery of the marketing activities including a new LG Dishwasher communication campaign in collaboration with Reckitt Benckiser – Finish brand.

Sydney, Australia

Promoted to Marketing Director reporting to CEO Australia. Mandate to take the business to the next level of growth through leadership of the Marketing function, driving revenue, market share and profit.Key contributor in driving company revenue growth 208%. In 2002 NSV $61m, in 2011 NSV $188m. Profit growth over the same period was 470%Built an iconic brand in the Australian beverage market – V Energy drink through a strong differentiated marketing strategy. In 2002 NSV $39m, in 2011 NSV $147m (growth 277%).Development and management of the marketing team of 13.