Marketing Operations Associate
CurrentPrepared market reports and dashboards, analyzing data for actionable insights.Lead marketing tests of email reach and website form fill rates on Hubspot. Collaborated with the marketing team to set KPIs, measure ROI, and align social media strategy with business goals.Conducted competitive analysis, producing intelligence reports like SWOT analyses.Audited and redesigned social media strategies to improve efficiency and results.Developed a media calendar coordinating email blasts, social posts, campaigns, and website updates.Created visual content (photos, videos, graphics) and wrote captions for social media.