Contribute to HOOBA's yearly objectives and shape the future of shared mobility in Brussels and beyond.- Drive Brand Awareness & Lead Generation- Accelerate User Acquisition- Ensure Seamless Customer Onboarding & User Experience

Active role in the development of a new department, Untangled, driving innovation in the field of Digital Business Intelligence (MarTech implementation, Data Management, Marketing Analytics, Marketing Automation).- Business Manager:Managed a 4-people team, following their growth evolution and coaching them.Streamlined internal processes for operational efficiency, including growth pillars, evaluation frameworks, training plan, workshops, teambuildings, etc.Forecasted our team’s revenue and worked towards the achievement of a clear revenue target and a defined long-term vision. - Project Manager: led advanced projects from A to Z across our 4 types of services, in collaboration with the clients teams, while ensuring overall service quality.- Part of the Management Team: involved in the decision process of company business & HR topics.- Part of the Recruitment Team: involved in the whole recruitment process of new candidates.

- Knowledge development: deepened expertise in advanced topics and effectively communicated complex topics to the team, ensuring clarity and understanding.- Project management: demonstrated strategic thinking to translate business challenges in relevant projects, delivering high-quality work within specified deadlines, ensuring client satisfaction and meeting project objectives.- Business development: actively helped out in project pitches, including preparation and presentation.

- Client relationship: managed a portfolio of SME & international clients.- Business development: demonstrated a good understanding of Semetis' business context to identify and unlock commercial opportunities on my clients.- Member of the Recruitment Team: actively participated in the recruitment of new employees to build the company’s future.

- Advertising strategies: developed and implemented digital advertising strategies (media planning, strategic workshops, BI), aligning with clients and industry contexts, as well as clients’ business needs.- Client relationship: managed a portfolio of SME clients, fostering strong clients relationships and overseeing internal client teams with a focus on project execution and service quality.- Member of the Digital Business Intelligence task force: responsible for driving excellence and innovation around the BI and data for marketing fields.

- Account & campaign management: managed digital advertising campaigns (planning, monitoring and optimising performance) and mastered most platforms in the digital ecosystem (SEA, Social & Programmatic).- Performance analysis: provided insightful analysis and strategic recommendations to clients based on campaigns results in order to maximise business results.- Analyst Lead: led the analysts growth and learning platforms.

Consumer Products Division- Performance analysis: collected sell-in/sell-out data and analysed commercial performances to deliver insights and recommendations to other departments.- Promotions analysis: developed an internal tool to get a better overview on promotions and measure their impact in order to optimise promotional strategies.

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