Supervises a team of 10 members within the talent & creator team, facilitating collaboration and fostering a collaborative culture to achieve client objectives for brands like Fresh Beauty and Rent the Runway. Spearheads the development of comprehensive content ideation and creative briefs, guiding the team through the creation of innovative and engaging content for full 360 marketing campaigns, resulting in enhanced brand visibility and audience engagement.Leverages analytics tools and data-driven insights to measure campaign performance and ROI, effectively demonstrating the success and impact of influencer marketing initiatives to clients and stakeholders.

Leading influencer marketing and brand partnership campaigns across Lord & Taylor, New York & Co, and Fashion to Figure. Including our internal affiliate programs, influencer and celebrity collaborations, gifting initiatives and seasonal campaigns. Leading content development by partnering with social leads to create trending content and website live shopping streams. Lending support to PR initiatives - including product pulls, working with our outside PR team, and journalist requests.

Collaborated with influencers/content creators on top tier brand campaigns in the social media space; Resulting in effective, authentic and engaging large-scale marketing campaigns. Has worked on YouTube, Instagram, and TikTok global campaigns. Utilizing both organic and BCA for best results and highly efficient campaign results.

Independent Talent Branding Agency, that specializes in representing A-list celebrities for strategic marketing & advertising partnerships with brands around the world.

Assisted senior level publicist with A-list clients, events and schedule management.

Worked on behalf of leading brands to develop and implement an influencer marketing strategy. Including gifting, social posts, and event management.