• Leads the revenue strategy to over-perform to plan, accurately forecast revenue, and track critical KPIs and sales metrics. Proven track record increasing ticket sales by $1,00,000 YOY and launching a new property/event with $1.5M in ticketing revenue and an increase in revenue by $400,000 in year two.• Launched two new sports events/brands and orchaestrated brand strategy, go to market plans, sales strategies, event planning, earned media, social media strategy and website development including an enhanced membership tech stack for said brands.• Monitors and analyzes the revenue pipeline and customer leads, adjusting as necessary to maintain sustainable growth and targets. Identifies strategic & tactical growth opportunities.• Box Office and Ticketing oversight utilizing platforms that include SeatGeek, Ticketmaster, Paciolan and more.• Accountable for the customer journey, end to end, and ensures a world-class customer experience with smooth hand-offs between marketing, sales, partnerships and community relations• Develops a strategy to execute marketing and advertising campaigns, build brand awareness, increase organic acquisition, and improve brand awareness for each GFSE property• Oversees merchandising, broadcast production and food and beverage sales• Liaison with broadcast partners: ESPN, GOLF Channel, Tennis Channel• Has ownership of each property’s brand positioning, creation of brand value propositions and promotional messaging• Plans & oversees lead generation working with the Sales department to align marketing strategies, build the customer journey map, and drive lead generation, conversion, and engagement • Plans & oversees programs that optimize social media recognition/reputation and email marketing effectiveness• Develops and manages marketing operating budgets and forecasts

• Develops the advertising strategy for the Philadelphia Flyers • Oversees all digital advertising (display, programmatic, and paid social) for the Philadelphia Flyers and Wells Fargo Center• Negotiates rates with local media for radio, television and out of home ad placement• Manages, budgets and creates the media for the Philadelphia Flyers ad placement including but not limited to: billboards, television, out of home advertising, radio and print• Oversees all of the creation and deployments of email marketing and automation through Adobe Marketing Cloud for the Philadelphia Flyers, Philadelphia Wings, and Wells Fargo Center• Works within tableau and Salesforce along side the Analytics Department to track ROAS, email performance, and ticket package revenue to adjust advertising accordingly.• Works in hand with the Creative Director to develop and produce sales collateral and direct mail• Advertising liaison between NBCSP, Beasley Media (broadcast partners), and thePhiladelphia Flyers

• Successfully lead the marketing of ticket sales generating nearly $125 million dollars• Planned, created materials, and executed game day sales events and promotional nights• Managed the email marketing coordinators for both Flyers Season Ticket Membercommunications and Wells Fargo Center premium seating• Assisted in the season ticket and single game ticket marketing campaign strategy andimplementation for the National Lacrosse League’s Philadelphia Wings franchise duringthe inaugural 2018-19 season that grossed nearly $2 million in revenue with over 3,000new Season Ticket Members• Developed and marketed a Season Ticket renewal campaign that accomplished thehighest renewal percentage in team history at 95% retention while simultaneouslygenerating 2,400 new Full Season Tickets for the 2016-17 season

• Responsible for all new business email marketing & automation for thePhiladelphia Flyers• Grew the Philadelphia Flyers newsletter subscription by 10%• Redesigned, developed and managed the Premium Seating Website• Assisted in the transition from Eloqua ESP to Neolane ESP• Became the key contact and trainer for all email marketing staff in Neolane• Work as a liaison with 3601 Creative Group to create and produce new business direct mail pieces• Designed all sales & marketing collateral• Facilitated leads to the sales team through Salesforce• Analyzed the performance and analytics for all email marketing

• Designed and wrote the copy for weekly newsletters and vertical campaigns• Mined leads for the sales team• Utilized Google AdWords and Google Analytics to track and design CPC ads inorder to generate leads and increase website traffic.• Contributed to the creative evolution of product campaigns and conveyedtechnical and complex concepts to a variety of audiences.• Produced press and media kits to enhance interest in A2iA for industrytradeshows.• Produced white papers and press releases, which in turn were published byvarious media outlets.

• Managed a department with a revenue of $280,000 a year• Developed and managed the Member Events social media feeds• Organized, originated themes, executed logistics, managed and staffedmonthly events profiting $16,000 - $24,000 (largest of which sold 1,820tickets)• Contributed to creative solutions in marketing and advertising, as well as,implementation of social media as a means of increasing the results ofsaid campaigns• Met the demands of clientele with diplomatic improvisation and solutionsthat inspired confidence of consumers