• Initiate, execute, and monitor comprehensive digital marketing campaigns.• Lead cross-functional collaborations with customer associations, insurance carriers, legal partners, and company leadership. • Manage copywriting, content creation, and SEO strategies to enhance brand visibility and customer engagement. • Collaborate with Claims and Client Services teams to align with and improve the customer experience.• Conduct market research to inform marketing strategies and decision-making. • Review and report on marketing data and analytics to optimize campaigns and improve ROI. • Develop and manage annual marketing strategy and budget• Oversee operational aspects of marketing, including process improvements and cross-departmental coordination. • Create and distribute internal training materials, guides, and reference documents. • Foster strong customer relationships through direct engagement and strategic communication.