Justine C. Email & Phone Number

Valenzuela, NCR, PH

Quezon City, National Capital Region, Philippines

Personal Collection or PC is a direct selling company that provides high quality products and livelihood for thousands through its dealer network.It operates through the commitment of hardworking people who have discovered financial freedom and the Great Life, which is the ultimate incentive for doing business with PC.Manages the communications and digital.

Philippines

• Set the company direction and strategy together with founding team.
• Created excitement for SparkleLab products and programs for investors, parents, and other stakeholders.
• Maximized existing resources and continuously thought of new streams of value for SparkleLab.
• Ran creative campaigns to build awareness and conversion for SparkleLab products and programs.
• Ensured that day-to-day operations were running smoothly

Pasig

Helped with marketing strategies and implementation plans (with a focus on digital) of educational and political organizations.

Developed and executed marketing strategies and programs for the SM Kids and SM Babies brands of the SM Retail Group, including cross-company and cross-division retail events like the Babies & Kids Fest.

Kidzania Manila, North 11th Avenue, BGC, Taguig City, Philippines

Helped build equity for the properties rolled out by Play Innovations by leading REALM efforts and implementing guidelines, ensuring a strong and significant presence in key retail channels through timely licensed promotions and live events.

Kidzania Manila, Park Triangle, North 11th Avenue, Bonifacio Global City, Taguig

Planned, managed, and executed brand and communication strategies, campaigns in mass and interactive media, and direct marketing programs.

Led content acquisition (team of two) and content operations (team of five). Content acquisition involved closing distribution agreements with both Philippine publishers and authors and account management of publishers and authors. Content operations involved content conversion for both PDF and ePub as well as catalog and storefront management of buqo, the.

- Acquired and maintained relationships with Philippine publishers, end-to-end (from contract signing, and catalog management to settlement).- Coordinated with Summit Media publishers for distribution of Summit Media content on digital bookstore

Planned and executed marketing programs and tracked revenue. Acquired and maintained relationships with Philippine publishers.

Together with the mobile marketing team, handled the mobile marketing solutions of Hand.Interactive, launching redtag.ph, a mobile marketing website as well as developing programs to grow the mobile marketing customer base. Supervised a team of three (sales manager, marketing manager, graphic artist)

Handled development and marketing of the mobile services for the Summit Media Group - Service creation based on consumer insight- Together with the marketing team, conceptualized and implemented various marketing strategies and programs for HII's mobile services like the Summit Promo Alerts program that generated 50K+ subscribers.

Produced content for the website (wrote articles, edited submissions by contributors, maintained a pool of writers, produced photo shoots, created weekly editorial schedules, created weekly e-newsletter, covered events, and press conferences, and created online concepts, applications, and promos for sponsors and advertisers. Helped maintain the site by.

High Spenders Segment Marketing Manager (Consumer Marketing Group – Consolidated Broadband and Wireless Business Units) Mined insights and developed usage programs for a market segment (Postpaid and Prepaid)Analyzed, planned, and executed usage business projectsWas part of the team that conceptualized customizable postpaid plansManaged advertising and.

Mined insights and developed value proposition for the segment with regard to usage, reloads, phone kits, and SIM cardsAnalyzed, supervised, and was accountable for the brand’s reloads and phone kit businessManaged advertising and promotions budget

Brand development, segment business growth. Developed strategies, programs, communications campaigns and service bundling for the segment.

Brand development, launched new value added services and drove traffic growth, with key contributions in Mobile Banking/ Commerce. Was part of the team that launched GCash.

Brand development of Value Added Services (myGlobe), managed and drove value added services, with particular emphasis on Mobile Messaging (Globe XTM or WAP Mail).

Managed and launched value added services projects, with particular emphasis on Mobile Banking and Mobile Messaging.

Developed and implemented internal communications strategies and programs. Drove communications campaign on company's Vision, Mission and Values.

Master Of Arts In Literature, Major In Literature And Cultural Studies

Activities and Societies: Heights Literary JournalThesis on Translation and Poetry by Visayan Women

Ab, Communication Arts

Activities and Societies: Heights (Campus Literary Journal)Did internship on "The Inside Story," (current affairs & news program on.

Salutatorian