Justine C.

Justine C. Email and Phone Number

Communications and Digital Director @ Personal Collection Direct Selling Inc.
Valenzuela, NCR, PH
Justine C.'s Location
Metro Manila, National Capital Region, Philippines, Philippines
Justine C.'s Contact Details

Justine C. personal email

About Justine C.

I'm a customer-oriented manager, team-focused, and easily adaptable. I cultivated my leadership and management skills during a 13-year career in telecommunications. I have more than 20 years of experience in communications and marketing. I also have experience in freelance writing, editing, and digital marketing. I have a postgraduate degree and an M.A. in Literature and Cultural Studies. I am a creative, lifelong learner. I have good focus and am analytical. I've handled retail marketing and brand marketing at KidZania Manila, an educational entertainment theme park at BGC, marketing for SM Kids Fashion (at the SM Store), and marketing and school administration at SparkleLAB, a design and innovation hub for education. I'm currently working on digital communications and advertising at PCDSI. Competencies: Writing, Editing, Consumer and Market Understanding, Brand Advertising, Brand Strategy, Business Modeling, Brand Promotions, Product Development, Product Management, Digital Marketing, Inbound Marketing, Retail Marketing, Educational Management, Content Acquisition, Business Operations, Content Marketing, SEO, SEM, Digital Strategy, Digital Advertising

Justine C.'s Current Company Details
Personal Collection Direct Selling Inc.

Personal Collection Direct Selling Inc.

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Communications and Digital Director
Valenzuela, NCR, PH
Website:
personalcollection.com.ph
Employees:
48
Justine C. Work Experience Details
  • Personal Collection Direct Selling Inc.
    Communications And Digital Director
    Personal Collection Direct Selling Inc.
    Valenzuela, Ncr, Ph
    View
  • Personal Collection Direct Selling Inc.
    Communications And Digital Director
    Personal Collection Direct Selling Inc. Jan 2022 - Present
    Quezon City, National Capital Region, Philippines
    Personal Collection or PC is a direct selling company that provides high quality products and livelihood for thousands through its dealer network.It operates through the commitment of hardworking people who have discovered financial freedom and the Great Life, which is the ultimate incentive for doing business with PC.Manages the communications and digital unit of the communications and advertising division for Personal Collection Direct Selling, Inc., from digital assets to magalogue content. Works on awareness metrics, social media platform growth and community management, multimedia productions, and publicity mileage. Supervises a team of five.
    View
  • Sparklelab Learning Inc.
    Chief Executive Officer
    Sparklelab Learning Inc. Jan 2019 - Jan 2022
    Philippines
    • Set the company direction and strategy together with founding team.• Created excitement for SparkleLab products and programs for investors, parents, and other stakeholders. • Maximized existing resources and continuously thought of new streams of value for SparkleLab. • Ran creative campaigns to build awareness and conversion for SparkleLab products and programs. • Ensured that day-to-day operations were running smoothly
  • Independent Consultant
    Marketing Consultant
    Independent Consultant Oct 2018 - Sep 2019
    Pasig
    Helped with marketing strategies and implementation plans (with a focus on digital) of educational and political organizations.
  • The Sm Store
    Assistant Vice President - Marketing
    The Sm Store Jul 2017 - Sep 2018
    Developed and executed marketing strategies and programs for the SM Kids and SM Babies brands of the SM Retail Group, including cross-company and cross-division retail events like the Babies & Kids Fest.
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  • Kidzania
    Manager - Retail, Events, And Licensed Merchandise (Realm)
    Kidzania Feb 2017 - Jul 2017
    Kidzania Manila, North 11Th Avenue, Bgc, Taguig City, Philippines
    Helped build equity for the properties rolled out by Play Innovations by leading REALM efforts and implementing guidelines, ensuring a strong and significant presence in key retail channels through timely licensed promotions and live events.
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  • Kidzania
    Marketing Manager
    Kidzania Jun 2015 - Jan 2017
    Kidzania Manila, Park Triangle, North 11Th Avenue, Bonifacio Global City, Taguig
    Planned, managed, and executed brand and communication strategies, campaigns in mass and interactive media, and direct marketing programs.
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  • Hand.Interactive, Inc.
    Operations Director
    Hand.Interactive, Inc. Dec 2013 - May 2015
    Led content acquisition (team of two) and content operations (team of five). Content acquisition involved closing distribution agreements with both Philippine publishers and authors and account management of publishers and authors. Content operations involved content conversion for both PDF and ePub as well as catalog and storefront management of buqo, the premier Filipino digital bookstore, newsstand, and reader in one app, as well as other branded apps. Buqo was an iOS app and Android app for e-books and e-magazines. It was also supported by an e-commerce website.
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  • Hand.Interactive, Inc.
    Head, Digital Bookstore Content Acquisition
    Hand.Interactive, Inc. Apr 2012 - Nov 2013
    - Acquired and maintained relationships with Philippine publishers, end-to-end (from contract signing, and catalog management to settlement).- Coordinated with Summit Media publishers for distribution of Summit Media content on digital bookstore
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  • Hand.Interactive, Inc.
    Head, Digital Bookstore
    Hand.Interactive, Inc. Jan 2012 - May 2012
    Planned and executed marketing programs and tracked revenue. Acquired and maintained relationships with Philippine publishers.
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  • Hand.Interactive, Inc.
    Head, Mobile Marketing
    Hand.Interactive, Inc. May 2011 - Dec 2011
    Together with the mobile marketing team, handled the mobile marketing solutions of Hand.Interactive, launching redtag.ph, a mobile marketing website as well as developing programs to grow the mobile marketing customer base. Supervised a team of three (sales manager, marketing manager, graphic artist)
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  • Hand.Interactive, Inc.
    Director, Service Development And Marketing
    Hand.Interactive, Inc. Aug 2010 - Apr 2011
    Handled development and marketing of the mobile services for the Summit Media Group - Service creation based on consumer insight- Together with the marketing team, conceptualized and implemented various marketing strategies and programs for HII's mobile services like the Summit Promo Alerts program that generated 50K+ subscribers.
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  • Summit Publishing
    Managing Editor (Www.Smartparenting.Com.Ph)
    Summit Publishing Sep 2009 - Aug 2010
    Produced content for the website (wrote articles, edited submissions by contributors, maintained a pool of writers, produced photo shoots, created weekly editorial schedules, created weekly e-newsletter, covered events, and press conferences, and created online concepts, applications, and promos for sponsors and advertisers. Helped maintain the site by checking user-generated content, improving SEO, and managing all the site's day-to-day operational activities. Delivered a growth in unique visitors (+ 108% from 2009 to 2010) and page views (+ 47% from 2009 to 2010). Did weekly and monthly tracking reports. Managed conversion metrics, SEO, and editorial concepts to bring up site metrics and link-building campaigns. Supervised one staff writer.
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  • Globe Telecom
    Marketing Manager
    Globe Telecom Jul 2009 - Aug 2009
    High Spenders Segment Marketing Manager (Consumer Marketing Group – Consolidated Broadband and Wireless Business Units) Mined insights and developed usage programs for a market segment (Postpaid and Prepaid)Analyzed, planned, and executed usage business projectsWas part of the team that conceptualized customizable postpaid plansManaged advertising and promotions budget
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  • Globe Telecom
    Segment Business Head
    Globe Telecom Oct 2006 - Jun 2009
    Mined insights and developed value proposition for the segment with regard to usage, reloads, phone kits, and SIM cardsAnalyzed, supervised, and was accountable for the brand’s reloads and phone kit businessManaged advertising and promotions budget
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  • Globe Telecom Inc.
    Segment Business Manager
    Globe Telecom Inc. Oct 2005 - Sep 2006
    Brand development, segment business growth. Developed strategies, programs, communications campaigns and service bundling for the segment.
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  • Globe Telecom
    Marketing Manager
    Globe Telecom Apr 2003 - Sep 2005
    Brand development, launched new value added services and drove traffic growth, with key contributions in Mobile Banking/ Commerce. Was part of the team that launched GCash.
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  • Globe Telecom
    Sr. Product Manager
    Globe Telecom Jan 2002 - Jun 2003
    Brand development of Value Added Services (myGlobe), managed and drove value added services, with particular emphasis on Mobile Messaging (Globe XTM or WAP Mail).
    View
  • Globe Telecom
    Product Manager
    Globe Telecom Mar 2000 - Mar 2003
    Managed and launched value added services projects, with particular emphasis on Mobile Banking and Mobile Messaging.
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  • Globe Telecom
    Internal Communications Senior Officer
    Globe Telecom Feb 1997 - Feb 2000
    Developed and implemented internal communications strategies and programs. Drove communications campaign on company's Vision, Mission and Values.
    View

Justine C. Education Details

Frequently Asked Questions about Justine C.

What company does Justine C. work for?

Justine C. works for Personal Collection Direct Selling Inc.

What is Justine C.'s role at the current company?

Justine C.'s current role is Communications and Digital Director.

What is Justine C.'s email address?

Justine C.'s email address is ju****@****hoo.com

What schools did Justine C. attend?

Justine C. attended Ateneo De Manila University, Ateneo De Manila University, Assumption, Antipolo.

Who are Justine C.'s colleagues?

Justine C.'s colleagues are Carmelo Dannes Nepomuceno, James Mark Morin, Ronel Malalay, Faith Cenderyna Arancon, Charisma Santos, Francis Magallanes, John Marie Jimenez.

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