Justin Eveloff Email & Phone Number

Omaha, Ne, Us

Omaha, Nebraska, Us

In my most recent role, I design and execute marketing campaigns generating nearly 1B impressions, including prominent takeovers in Times Square and Las Vegas, earning coverage in AdWeek, Forbes, and MediaPost, and substantially elevating brand awareness and market impact.The key achievements from this tenure include the following:- Drove 400% revenue increase for department and ensured OBI Creative's recognition on Inc. 5000 list, demonstrating industry-leading growth and performance.- Led growth marketing initiatives for portfolio of over 60 national clients and integrated cross-media marketing, brand development, and data analytics, leading to enhanced client engagement and brand visibility.- Achieved an average ROI of 6:1 by heading over 100 campaigns across lead generation, e-commerce, and brand awareness, significantly boosting client acquisition and revenue streams.- Increased revenue exceeding $1B for healthcare client by implementing strategic customer acquisition cost (CAC) reductions across hundreds of locations and optimizing profitability and market penetration.- Directed product marketing strategies for nation's ninth-largest publicly traded utility company and delivered average ROI of 7:1 through strategic blend of paid and earned media to enhance market position and customer loyalty.

Auburn Hills, Michigan, Us

During this tenure, I managed and optimized key marketing channels, such as Paid Social, Paid Search, Website/Landing Pages/UX, Lifecycle/SMS/Email Marketing to drive multi-channel engagement and conversion. In addition to the aforementioned tasks, I devised and executed comprehensive brand and product marketing strategies for subscription offerings, including accurate forecasting and fiscal management to ensure sustained profitability and market competitiveness.My key highlights for this role include the following:− Accelerated growth of recurring revenue streams by leading development and expansion of newly established subscription marketing department and advancing litter-robot to become top product in its category.− Launched OdorTrap with strategic go-to-market plan, while elevating OdorTrap to second-highest-grossing product line, significantly driving revenue growth, and expanding market share.− Boosted new subscription acquisitions by 300% while reducing customer acquisition cost by 105%, lowering churn rate to 2.7%, significantly outperforming industry benchmark, and maximizing customer retention.− Maximized product profitability through optimization of pricing structures, innovative product bundling, and effective offer and loyalty strategies, leading to improved revenue margins.

Urbandale, Ia, Us

This role allowed me to lead digital marketing efforts across B2C and B2B campaigns and oversaw in-house media buying, marketing technology, and creative strategies, resulting in enhanced brand visibility and market penetration. Moreover, I curated and deployed suite of proprietary and licensed digital tools and enabled customers to independently manage digital marketing and online presence.The contribution from this role was:- Developed and launched industry-leading low-cost per lead generation program for annuities, reduced cost per lead by 33%, and established strong consumer-facing brand that effectively guided prospects from awareness to conversion and boosted lead quality and engagement.- Achieved $200M+ in revenue by leading strategy and execution of high-impact B2B lead campaign, showcasing exceptional capability in driving significant business outcomes through precise and targeted marketing efforts.- Designed cutting-edge live lead scoring system using first-party data, integrated multiple third-party APIs, optimized lead quality and media buying processes, and generated additional revenue by effectively monetizing unqualified leads.- Pioneered internalization of media buying and constructed comprehensive AdTech stack, markedly enhancing media efficiency and data utilization, leading to superior campaign performance and cost-effectiveness.

Omaha, Ne, Us

My role as a Director of Digital Marketing and eCommerce enabled me to lead team of eight direct reports, covering digital marketing, eCommerce, technology, and design, under P&L responsibility, and reported directly to CEO to enhance operational efficiency and strategic alignment.Please note the following highlights from this tenure:- Optimized annual eCommerce revenue from $1M to $32M in under three years, while boosting profit by over 150%, transforming eCommerce into 90% of company's revenue, and driving substantial business growth.- Enhanced PPC revenue by 76% year-over-year, while maintaining 700% ROI average by launching, managing, and optimizing paid search programs across platforms, such as Google AdWords, Bing/Yahoo Ads, Amazon Marketing Services, Facebook, and Pinterest to drive significant revenue growth.- Rebuilt entire eCommerce division, including team restructuring, digital marketing, operations, product management, branding, and platform migration, positioning business for sustainable success and market leadership.- Generated 53% revenue increase through omni-channel initiative, while successfully launching and managing channels including Amazon, Walmart, Overstock.com, Jet.com, Houzz, and eBay; achieving top 10 best-seller rankings for 65% of SKUs on Amazon within three months of launch and significantly expanding market reach and sales.- Achieved top 10 placements for 90% of top 250 targeted keywords on Google by developing and implementing comprehensive SEO, content marketing, influencer marketing, and social media programs.

Omaha, Nebraska, Us

• Developed multiple innovative and highly profitable digital strategies which made the company a leader in the used automotive parts category• Created and managed PLA campaigns which increased the website’s GMV by over 600%, while maintaining a 400%-600% ROI average• Managed and optimized multiple ecommerce retailers and marketplaces including Amazon, eBay, Sears, NewEgg, and Rakuten • Managed customer service systems, shipping solutions, inventory management systems, merchandising, and product sourcing

• Managed and developed a network of over 50 industry changing websites which generated $2.9MM in gross online revenue• Created and managed digital marketing strategies including SEO, SEM, content marketing, display, and email for over 50 websites• Developed affiliate programs and partnerships with hotels, travel agencies, and transportation companies which increased revenue by over 400%• Managed a team of 4 full-time and 8 part-time programming, digital marketing, ecommerce, and customer service contractors.

Omaha, Ne, Us

• Created global and local marketing strategies which made The Internet Car Lot the largest independent used car dealership in Nebraska, selling vehicles in every state in the nation and continent in the world, except Antarctica• Developed and managed a channel marketing strategy with over 400 automotive websites including AutoTrader, Cars.com, eBay, and CarFax.• Led the traditional media buying strategy, including television, print, and out of home • Developed the corporate brand, website, and custom inventory/customer management system• Featured in Entrepreneur Magazine, AOL News, Midlands Business

Omaha, Nebraska, Us

• Provided digital marketing, ecommerce, branding/identity, and web development solutions for multiple local and national clients• Routinely managed more than 8 contractors and multiple projects simultaneously, while meeting client deadlines• Managed marketing, sales, client relations, proposal writing, and reporting• Clients included Motorola, Clear Channel Communications, E! Entertainment, Kandoo Films, and King 888

Sherman Oaks, California, Us

• Assisted in developing branding campaigns for multiple networks including CBS and Fox for shows such as Two and a Half Men and American Idol• Developed pitch presentations, marketing strategies, and pilot presentations for multiple major television networks• Orchestrated marketing strategies with multiple production companies, agencies, and product placement firms• Associate Producer for the E! Entertainment reality television show “The Entertainer”

• Developed and marketed one of the first online dieting programs, implementing and managing complete ecommerce solutions for 4 websites selling memberships and supplements• Featured in multiple nationwide publications, including Self and Fitness magazines• Negotiated the acquisition of the company by a large weight loss