Justine Wan Email & Phone Number

Cary, Nc, Us

Roofer Marketers specializes in building custom online marketing systems specifically for roofing, siding, and gutter contractors and their businesses. In 2023, they were acquired by JobNimbus.Day-to-day responsibilities include:▪ Reviewing customer workbooks and map out site structure on content map▪ Utilizing generative AI for content writing operations, testing and experimenting with prompts▪ Tracking tickets for content editing and website changes using ClickUp, coordinating efforts between writers and account managers▪ Maintaining quality control of all produced content, ensuring accuracy and alignment with brand messaging for each individual client▪ Interviewing, onboarding, and training new writers to adhere to internal processes and best SEO practices▪ Overseeing detailed content strategy execution to enhance collaboration and communication between various departments

Remote

▪ Stepping in as acting content manager/team lead when needed to maintain smooth continuity in content production and strategy executionKey Achievements:▪ Wrote unique website copy for over 150 roofing and restoration companies▪ Developed a library of wireframes and reduced content production time by 20% ▪ Implemented improved layout and organization of client workbooks, reducing delays and complications in production for SEO, web dev, content, and PPC department▪ Created a generative AI prompt library for content department based on tested prompt engineering▪ Recognized as RM Employee of the Month in July 2023

Cary, North Carolina, United States

Sidewalk Marketing Co. is a digital marketing collective that supports small businesses and nonprofits in creating a foundation for their marketing.▪ Creating strategies for content ideation and development with clients▪ Coordinating project timelines, deliverables, and budgets for on-time and within-budget delivery▪ Meeting and emailing with team for check-ins, training, and feedback in the work process▪ Communicating with clients about project updates and developments▪ Recording informational and tutorial videos for potential clients▪ Supporting employees to prioritize their work and troubleshoot issues in day-to-day operations▪ Implementing website solutions to help clients automate processes and transactions, significantly reducing organizational legwork▪ Analyzing project performance metrics, implementing improvements to optimize effectivenessKey Achievements:▪ Drove 8x growth in a client's customer base by redesigning their website and implementing streamlined payment options▪ Developed and executed a newsletter strategy for a nonprofit organization, achieving over 50% open rates and raising over $20,000 through a fundraising campaign

Remote

Stratos Creative Marketing helps small businesses and nonprofits create clear messaging and provides services that allow business owners to focus on their work, not their marketing. I developed content style guides to inform the quality control of all website, social media, and ad copy. I also managed the company's podcast to ensure weekly episodes are planned, produced, scheduled, published.

Remote

Marketing Supply Co. is a digital marketing and growth agency that focuses on data-driven customer acquisition and marketing. I wrote SEO-driven blog posts, thought-leadership articles, and sales content for clients in various industries, including B2B technology, pet care, interior design, home remodeling, contracting, and manufacturing.

San Francisco Bay Area

Reverie sells industry-leading mattresses, adjustable foundations, and sleep systems to help the world sleep better. I was a top sales rep who managed live product demonstrations in Costcos across the U.S. I was promoted to senior area manager after five months of hire and sold approximately $750,000 in high-end adjustable bed systems in less than two years.

Vitamix is a premium brand of high-performance blending solutions. I managed and conducted roadshow demonstrations in trade shows, Costcos, and fairs in the Northwest and Bay Area regions. My role was solely commission-based; I sold approximately $1,000,000 worth of blenders in two and a half years and had among the highest product retention rates at 98%. I was the Bay Area region's top seller in 2015's Q4. I was also promoted to be a certified trainer after two years and trained new recruits on how to manage their own booths and how to adapt their demo to achieve better sales results.

Conshohocken, Pa

Bridgeline Digital provides solutions that transform how brands interact with their customers. I supported the creative team, including the VP of Design and Senior Designer, and helped conceptualize, plan, and design promotional landing pages and content management products for clients. I also contributed to research by transcribing executive interviews and using them to create client profiles which would help determine the big-picture goals of our projects.

Master Of Business Administration - Mba, Marketing Management

Bachelor Of Science, Graphic Design

Activities and Societies: Alpha Sigma Alpha, Asian Student Association, Harvest Christian FellowshipCoursework from 2008-2012 Thesis.