Manager, Customer Relationship Management & Ambulatory Outreach
Trinity Health - West Michigan
As a regional expert for customer relationship management and ambulatory programs, I facilitate promotions to target brand segments through analysis of patient and prospect data, regional and local service line strategy, and the delivery of related screenings, seminars, lectures and other audience specific events.-Manager and strategic leader of CRM for a five hospital region- Drive profitable growth with CRM through target segmentation of patients and prospects- Collaborate with clinical service line leaders, as well as regional and local service line marketing staff, to produce industry best practice creative, targeted lists, manage expenses, and track and analyze performance and return of each campaign- Develop templates, tools, and forms that streamline the planning and production processEvent Promotions- Work collaboratively with regional and local marketing staff to effectively plan and promote various hospital, community and physician-based events- Manage the online registration system, including event promotion through various media and social media outlets- Administrate the event registration database- Measure event attendance and ROI