Co-founder & Managing partner of SMPLFD - a clothing company based in Detroit's Islandview neighborhood.

Responsible for the strategy, planning, and execution of all HLM digital and branding assets.

Promoted to Director of Marketing in July 2014, a member of the executive team that directs our company of 85 employees and a staff of three in the marketing department. In 2014, our lead generation program generated over 16,000 qualified leads and over 40,000 total downloads/submissions. We've been able to reach these milestones using a combination of inbound marketing initiatives (blogging, social media marketing, webinars, whitepapers, SEO etc.) and outbound marketing efforts (SEO, SEM, radio, lists, etc.). Since taking over the role as Director of Marketing, I've worked with our staff and vendors to optimize the program even further. As a result, we've reach record lows in cost-per-lead and cost-per-acquisition; while more than doubling the overall ROI of our lead generation program.

Promoted to Director, Content Marketing & Social in January 2012.With the introduction of our brand new inbound lead generation program, I was tasked with growing our content and social media marketing in an effort to eventually off-set our reliance on paid marketing. Working with our designers & developers, we rolled out a brand new website with a focus on building brand and search authority; along with conversion. To power the marketing machine, I developed an in-depth content strategy & employed a team of writers assigned with carrying out the specific content needs. Through this content strategy, our organic search traffic grew 600% in the first year (from about 800 visits to 3500) and organic leads went from none to 30+ per month. Month-over-month, year-over-year growth continued since, providing us with a very valuable, predictable marketing asset that now drives over 26,000 organic visits and 500+ leads per month. This organic growth (which has naturally resulted in growth in referral traffic, direct traffic, and social media referrals) has allowed us to cut back more than 50% spend on paid search traffic, giving us a more qualified visitor and ultimately reducing our cost-per-lead and cost-per-acquisition to healthy levels.DigitalSherpa now produces over 500 blog posts, releases 50+ free ebooks/whitepapers, and hosts over 30 webinars per year.

Promoted to Manager of Content Strategy & Development in March 2011.Responsible for creating efficiencies in content production through new technologies that result in an increase in quality and a decrease in cost.Developed and rolled out a new content production model that saved the business $300,000 in annual costs while setting up the department to scale for high volume growth.Served as the director of special projects which included the integration of a recent company acquisition and the development of a client nurturing program that reduced churn by 15%.

Responsible for developing web content that drives traffic in an effort to exceed client goals - brand awareness, leads, page views, etc. Heavy emphasis on research, writing and publishing for clients while also managing their social media properties - to ensure a smooth flow of content marketing throughout.Through the above efforts, responsible for driving the most page views all-time for my assigned clients.

Main marketing contact for division- handling all email, print, and viral marketing efforts in collaboration with corporate headquarters.Developed vertical channel direct marketing campaigns to capitalize on profitable customer types; including email marketing, targeted mailers, and outbound prospecting.Grew new revenue 40% in October 2008 and 21% in November 2008 month over month, despite a 50% cut in marketing spend.Increased business unit’s ROI over 109% From November 2008 to February 2009 by targeted outbound prospecting, Google PPC advertising, customer satisfaction surveys and inactive customer direct marketing initiatives.

Closed $650,000 in new revenue in 2007 using our web-based database programs. DirectoriesUSA.com and SalesGenie.com to match customer's needs to our services.Top 5% Sales Representative relative to new sales, sales volume, referrals, and retention of over 80% of my client base.2006 and 2007 new sales revenue leader.Provided continuous direct marketing consultation to existing customers assisting in direct marketing campaigns and up selling to advanced cd-rom and online programs. Strived to eliminate need for customer service altogether. Increased client direct marketing campaign returns by 4% on average annually.Team leader with responsibilities of training new and existing sales executives in product knowledge, sales processes, "second chance" sales closing, and working troubled accounts.

Developed and implemented an email marketing campaign to promote upcoming sales and promotions.Established long-term relationships leading to repeat customers and greater profitability. Personally negotiated and signed on 13 new soccer clubs over 2 year period for all uniform and equipment needs.Formed and maintained consistent alliances with product manufacturers such as Adidas, Nike and Puma, resulting in faster product turnaround and increased margins.