Justin Frech Email & Phone Number

Greater Los Angeles Area

• Marketing & business development consultancy focused on helping startups and companies implement growth strategies and tactics. Healthcare and direct to consumer are a focus. Projects have included:
• Designing and implementing marketing technology stack
• Optimization of customer funnel, sales pipeline, and marketing channels
• Creation of marketing and sales collateral
• Development of marketing and sales processes
• Implementation of growth hacking culture and principals

Greater Los Angeles Area

Greater Los Angeles Area

• Built marketing team to develop to transform and streamline customer acquisition for a sports supplement brand
• Built out and codified marketing way-of-working and marketing technology stack
• Orchestrated seasonal promotions inclusive of email, social media and contests resulting in 5-6% sales increases during campaigns
• Led two major website redesign and re-engineering efforts resulting in 2-3x increase in conversions and average order growth
• Spearheaded research efforts in strategy and positioning for aggressive growth of both brands, Old School Labs and Califina
• Decreased customer acquisition cost by 2x and maintained sales levels even with significant economic and logistic headwinds

Greater Los Angeles Area

Playa Vista, CA

• Developed marketing strategy, ran agency partners, and project managed cross-functional teams
• Led, managed and developed the talent of the marketing team across multiple locations
• Grew MRR to over $10,000 with an LTV to CAC of 10 to 1 and month over month growth of +20%
• Created a growth hacking team to productize learnings and roll out data-driven acquisition programs
• Drove collaboration cross-functionally and built consensus amongst multiple stakeholders

Greater Los Angeles Area

• Lead ZendyHealth’s marketing, customer service, and product development efforts.
• Designed and executed marketing campaigns and materials for search, display, social, email, TV, and native.
• Provided marketing strategy consultation and material support for all channel and strategic partners.
• Grew direct marketing channels for 11 months with an average of 25% month over month transaction growth.

Greater Los Angeles Area

Part of initial class of Techstars Healthcare, in Partnership with Cedars-Sinai in Los Angeles

San Francisco Bay Area

As part of ZendyHealth went through the StartX Stanford Accelerator program

Santa Monica, CA

Helped build out marketing technology stack and marketing automation platform for WikiRealty along with providing general marketing strategy to team.

San Francisco

Part of Batch 14 with ZendyHealth

El Segundo, CA

• Project lead on business to business extranet development. Interfaced with stakeholders from sales, design, IT and executive leadership to create an application that met or exceeded all requirements and expectations.
• Developed and executed business to business demand generation marketing programs to drive incremental sales and profit. Performed in-depth analysis of demand generation programs and vendors to more than double ROI.
• Coordinated a cross-functional team of sales, IT and marketing staff to build, develop and enhance functionality and usability of B2C and B2B websites.
• Directed strategy and execution for email marketing, affiliate marketing, and integrated search marketing.

Greater Los Angeles Area

• Managed advertising campaigns across print, CPC, and top tier social networking platforms.
• Developed and maintained online interactive communities on all social media websites across all demographics.
• Wrote copy, developed campaign strategies and managed creative resources for company marketing efforts.
• Created comprehensive database to track and manage industry contacts, relationships and projects.
• Ran day to day sales, shipping, and customer service operations of a multi-million dollar B2C website.

• Managed multiple websites, developed upgrades for SEO and usability, and crafted email and online ad campaigns.
• Wrote copy, designed layout, and created artwork for marketing materials and sales collateral.
• Organized and scheduled attendance at events and tradeshows.
• Managed direct mail lead qualification, database, and tracking system.
• Trained and supervised interns and other Marketing Coordinators.
• Responsible for the weekly reporting on effectiveness of marketing campaigns and our sales force.

Greater Los Angeles Area

• Supervised staff in the establishment of a Youth Venture office.
• Developed program curriculum and training for both program volunteers and client youth.
• Created partnerships with the UCLA Anderson School, school districts, and numerous Charter Schools in LA.
• Presented program vision to business executives, nonprofits, government agencies, and high-school students.

• Contacted UCLA Alumni and Friends of UCLA for donations.

• Designed and implemented Customer Service policies and practices for an Internet startup.
• Researched competitive landscape and potential partners for the business plan.
• Directed and developed Salesforce.com database.

Bachelors, Sociology

Activities and Societies: Casa Heiwa and Angelina Mentorship Program (CHAMPs), Club Soccer

Education record