Justin Fromm

Justin Fromm Email and Phone Number

Head of Insights & Thought Leadership, Samsung Ads |Media Researcher | Data Leader | Marketing Communications Expert @ Samsung Ads
Justin Fromm's Location
New York, New York, United States, United States
Justin Fromm's Contact Details

Justin Fromm personal email

Justin Fromm phone numbers

About Justin Fromm

Justin Fromm is an experienced media executive and a leading expert in the Connected TV and SVOD space. Justin has extensive experience as a data leader, conducting strategic research on the value and effectiveness of TV and digital media as advertising platforms, the marketing of televisual programming, and the effects of new technology on consumer behavior and the media industry.Justin has deep expertise in market research and has led the research work at advertising sales organizations at broadcast networks and CTV/OTT platforms. He has broad experience designing and leading data analyses and research studies using quantitative and qualitative methodologies, biometric and lab-based measurement, and advanced analytical techniques. A published thought leader, Justin has been a standing member of industry trade associations, and is a frequent panelist and speaker at industry events (ANA, Nielsen360, ARF, MRA, TVOT). He has the unique ability to explain complicated ideas in a way that advertising buyers and sellers, network executives and business owners alike, can understand and utilize to help their businesses excel.

Justin Fromm's Current Company Details
Samsung Ads

Samsung Ads

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Head of Insights & Thought Leadership, Samsung Ads |Media Researcher | Data Leader | Marketing Communications Expert
Justin Fromm Work Experience Details
  • Samsung Ads
    Head Of Insights & Thought Leadership
    Samsung Ads Apr 2022 - Present
    New York, New York, Us
    I lead Samsung Ads' thought leadership program, focusing on the metrics that create a persuasive ad sales narrative, with a mission to continue to raise Samsung Ads’ profile in the marketplace and supply the sales team with well-honed data stories.
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  • Jf Advisory
    President & Founder
    Jf Advisory Feb 2016 - Present
    JF Advisory is a strategic media consultancy that helps technology and media companies use data and research effectively, to develop better marketing solutions in the fragmented media environment. We start with a comprehensive understanding of consumers to help our clients develop platform, measurement, and advertising solutions.Clients include:FreeWheelMediaLinkTime Inc.Canvs.tvTVision InsightsThe Council for Research ExcellenceQuboleRemesh
  • Lg Ads
    Svp, Head Of Research
    Lg Ads May 2021 - Apr 2022
    Mountain View, California, Us
    As Head of Research at LG Ads Solutions I filled a cross-functional role, working with marketing, sales, product, and data science to design and execute analyses for sales collateral and thought leadership. The analyses and insights I develop are designed to raise the profile of the LG Ads brand in the marketplace and drive adoption of CTV advertising among advertisers. To measure the success of advertising campaigns across the LG Ads media footprint, I work with sales leadership, agencies, and marketers to identify and innovate research methodologies and agendas.
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  • Advertiser Perceptions
    Evp, Business Intelligence
    Advertiser Perceptions Feb 2017 - Apr 2021
    New York, Ny, Us
    As EVP of Business Intelligence, I own the client relationships with a diverse set of marketing and sales leaders across the media landscape, with a special focus on video, TV, and OTT/CTV. Through quantitative and qualitative analysis, I help my clients understand the media landscape and create strategies and tactics that help them build stronger products and marketing solutions to drive market and mindshare. To deliver on these insights I publish and promote thought leadership content including white papers, op-ed columns, and press opportunities that highlight specific issues in the advertising marketplace and establish my clients as uniquely positioned to help advertisers succeed.
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  • Hulu
    Head Of Ad Sales Research
    Hulu Sep 2014 - Feb 2016
    Santa Monica, Ca, Us
    Led Hulu’s Ad Sales Research group, advocating for the viewer in the Era of Purposeful Viewing. Oversee all aspects of Hulu’s sales research endeavors including audience measurement, consumer behavior, advertising effectiveness, ROI analyses, and Ad Sales strategy.
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  • Abc Television
    Executive Director, Research
    Abc Television Oct 2006 - Sep 2014
    Burbank, California, Us
    Led a team of researchers responsible for all primary research in support of sales and marketing for the ABC Television Network, as well as key research initiatives in support of entertainment marketing, digital content and strategy, ABC News, and Disney-ABC media strategy. Provided management with intelligence on general issues affecting the TV industry, especially those surrounding consumers' adoption and use of technology and the effect of the changing media landscape on the network and its advertiser clients. Evaluated and oversaw relationships with third party research vendors for client-related advertising effectiveness research.
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  • Manhattan Kayak Co.
    Guide
    Manhattan Kayak Co. 2002 - 2007
  • Jwt / J. Walter Thompson
    Brand Intelligence Manager
    Jwt / J. Walter Thompson Jan 2003 - Oct 2006
    New York, Ny, Us
    Member of the internal research group at JWT New York, charged with supporting all research efforts, quantitative and qualitative, undertaken by account teams and with critiquing and developing new methods for studying advertising effectiveness. Managed internal market research panel.
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  • Element
    Senior Analyst
    Element 2000 - 2001
    Stockholm, Se
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Justin Fromm Skills

Market Research Digital Media Advertising Strategy Digital Marketing Marketing Television Digital Strategy New Media Analytics Customer Insight Marketing Research Management Research Qualitative Research Social Media Marketing Strategy Mobile Devices Advertising Sales Integrated Marketing Competitive Analysis Media Research Strategic Partnerships Mobile Marketing Entertainment Analysis Marketing Communications Sales Media Strategy Audience Measurement Program Management Comscore Nielsen Quantitative Research Sales Management Interactive Marketing Sponsorship Taxidermy

Justin Fromm Education Details

  • University Of Virginia
    University Of Virginia
    Sociology
  • Penn State University
    Penn State University
    Sociology And Demography

Frequently Asked Questions about Justin Fromm

What company does Justin Fromm work for?

Justin Fromm works for Samsung Ads

What is Justin Fromm's role at the current company?

Justin Fromm's current role is Head of Insights & Thought Leadership, Samsung Ads |Media Researcher | Data Leader | Marketing Communications Expert.

What is Justin Fromm's email address?

Justin Fromm's email address is ju****@****ail.com

What is Justin Fromm's direct phone number?

Justin Fromm's direct phone number is +121262*****

What schools did Justin Fromm attend?

Justin Fromm attended University Of Virginia, Penn State University.

What skills is Justin Fromm known for?

Justin Fromm has skills like Market Research, Digital Media, Advertising, Strategy, Digital Marketing, Marketing, Television, Digital Strategy, New Media, Analytics, Customer Insight, Marketing Research.

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