• Responsible for the MUSIC & MEMORY® Certification Program, including staff training for healthcare professionals, development of curriculum and resources, and support for over 5,000 certified organizations. • Lead for all marketing and communications initiatives. • Planning and oversight for quarterly fundraising campaigns via NetworkforGood.• Point of contact for all press/media inquiries, interviews, and public presentations.

• Lead marketing and communications strategy to promote brand and mission. Responsible for all media planning, press outreach, campaign events, and all print and electronic materials.• Managed communications team and consultants. Responsible for developing and maintaining operational and project budgets to carry out department objectives.• Supervised staff and consultants to support effective operational and financial procedures. Worked with sales and accounting teams to develop automated customer invoicing and payment tracking system.• Oversaw MUSIC & MEMORY® Certification Program expansion; currently in every state and sixteen countries. Responsible for all training curriculum, online learning systems, customer resources and support.• Launched Salesforce customer support community in 2015; now provides on demand training, materials and support to over 10,000 healthcare users worldwide.

• Responsible for executing organization’s communications strategy by developing content for social media, websites, newsletters, press releases, reports and emails.• Managed budget and departmental spending for web servers, domains, and IT vendors.

• Developed proactive initiatives to engage the agency’s membership, vendors, and other community partners.• Provided oversight for all agency websites and staff intranet portal. Responsible for planning and development for organization website ahrcnyc.org.

• Served as the systems administrator for all AHRC New York City websites. Responsible for the development and management of all site content, traffic and analytics reporting, technical support, merchant accounts, ongoing vendor contracts, and planning for future changes.