Justin Fye Email & Phone Number

Columbus, Oh, Us

Columbus, Oh, Us

Dallas/Fort Worth Area

Manage overall strength of assigned product lines and drive strategic development and commercialization for new products that are relevant to customers and differentiated from competitors. Work cross-functionally with sourcing, sales, quality and other key functional areas to develop and implement product line strategies to generate growth and deliver new products within budget while meeting quality expectations. Ensure product line profitability to acceptable levels. Lead SKU reduction efforts and support cost reduction activities. Establish list pricing for new and core products, with sales, to optimize revenue impact and market share, while keeping margins within acceptable levels and maintaining discount integrity. Understand strategy of key customers and work with sales in the creation of product programs. Coordinate and support rollout programs for marketing introduction of new products and discontinuation of existing products that no longer satisfy the overall strategy. Support key marketing communication functions, including: digital marketing, trade shows, catalogs and literature, image and photography, packaging design, printing, and social media development. Stay abreast of new technologies and opportunities to innovate - within and outside our industry. Efficiently organize and execute local events within market budget.

Columbus, Ohio Metropolitan Area

Manage sales, distribution and merchandising of brand portfolio within an assigned territory. Ensure KPI’s, development plans and agreed training are up to date and delivered to all Business Development Representatives. Building lasting relationships with account managers/owners by providing expert tobacco/consumer insights and advice. Conduct professional product presentations to current andprospective customers to ensure shared goals. Achieving sales goals and brand building measures. Consistently demonstrating company values in all business interactions. Stimulate market growth through coverage of urban convenience stores in assigned geography. Maintain 15-20 employee schedules. Introduce new product launches to potential clients. Conduct annual performance reviews of team KPIs.

Greater Denver Area

Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits. Plan, organize, and execute marketing and sales programs. Act as the point persons for outside, inside and partner sales teams. Track market and company sales performance. Work closely with marketing teams to create programs. Generate leads and drive sales. Gather and report customer intelligence to sales teams. Develop marketing plans. Manage vendor contracts. Supervise marketing assistants and other employees. Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company. Create programs that drive brand loyalty. Manage marketing budgets. Attend trade shows and events to market product. Develop effective account conversion strategies to accelerate adoption.

Bachelor Of Arts (Ba), Public Relations

Activities and Societies: Honors, Vertical Fitness Club,Graduated with Honors and Public Relations and Technical Communications..

Bachelor Of Science (B.S.), Technical And Scientific Communication

Activities and Societies: Adult Fitness and Exercise Alliance, Resources for Organizational Success, Roadrunner Public Relations Club.