Some things I've come to believe from a career leading brand initiatives on the client, agency, and startup sides:1) The degree of empathy an individual, project, or brand has is the best predictor of its success2) Brands can influence – but not control – what they stand for3) There is no finish line; continuous optimization should always be part of the plan4) Diversity of all kinds is the most important (and overlooked) element of successful innovation5) The relationships among teammates, teams, executives, agencies, vendors, and sometimes the press are important; fun can’t be optionalMore about me // Accomplished marketer with substantial experience driving business results with both brands and agencies. Expertise in understanding brands, their challenges and opportunities, and addressing them with multi-dimensional experiences. Industry expertise includes financial services, consumer loyalty, media, health care, and insurance.Specialties: Integrated online, mobile, social, and offline marketing strategy, planning, and execution; human-centered design and user experience; agency and client relationship management; enterprise social media strategy and management; cross-functional team building and leadership; brand strategy and branding; program and project management.(Note that all posts, comments, and likes are mine.)