Justin G. Roy Email and Phone Number
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An enrollment management, sales, and business development professional with over fifteen years of experience guiding organizations and people in corporate, nonprofit, and higher education industries. My work in higher education has focused on enrollment management, recruitment and retention, financial aid administration, strategic planning for growth, operational efficiencies through technology and digital platforms and processes, and as a change agent for transformation. As an enrollment leader, I have experience with multiple program modalities, traditional and adult learners, and developing program- and campus-specific strategies to support the institution's goals.I have led strategic enrollment change and growth in my roles, creating new opportunities for the institution and pathways for entry and success for students, developing financial planning and literacy for students, and developing integrated communication and marketing plans and tactics. The institutions I have been a part of have increased enrollment and net tuition revenue within saturated markets that are also witnessing the demographic decline and increasing competition. The strategies for growth differ at institutions and has included identifying and creating new locations and temporary [and rotating] program-sites, partnerships (employers, private academies, high school, community college), creating internal telecounseling centers, working with marketing departments to align with recruitment visits, and integration with the alumni department. Further, my experience includes leading rebranding, integrated university‐wide marketing and communications plans, implementing and managing CRM systems in admissions, institutional ERP/SIS systems, and increasing net tuition revenue through strategic financial aid discounting and awarding.
Northeastern University, Bouvé College Of Health Sciences
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Assistant Dean Of Enrollment ManagementNortheastern University, Bouvé College Of Health SciencesMilton, Ma, Us
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Assistant Dean Of Enrollment ManagementNortheastern University, Bouvé College Of Health Sciences Nov 2022 - PresentBoston, Massachusetts, Us -
Vice President For Enrollment ManagementLabouré College Of Healthcare Oct 2018 - Nov 2022Milton, Ma, UsResponsible for overseeing multiple departments, including Admissions, Communications and Marketing, Financial Aid, Institutional Research, and One Stop Student Center. Report to the President and serve on the President’s Cabinet. -
Vice President For Enrollment ManagementGeorgian Court University Oct 2015 - Sep 2018Lakewood, Nj, UsResponsible for overseeing Undergraduate Admissions and Graduate and Professional Studies Admissions, Admissions Communications and Marketing, Admissions Operations and Technology, and Registrar. Report to the President and serve on the President’s Cabinet. -
Vice President For Enrollment And MarketingWilliam Peace University Jul 2013 - Oct 2015Raleigh, Nc, UsResponsible for overseeing multiple departments, including Admissions, Communications and Marketing, and Financial Aid. Reported to the President and serve on the President’s Council.Reorganized the Admissions Office to a territory model and developed new recruiting territories which increased visits by 17% and out of state enrollment by 10%.Participated in enrollment growth from a low of 503 to 1084 undergraduates. Increased enrollment yields by 34%.Led the conversion of the Admissions database to the Ellucian Recruiter CRM system and the Financial Aid database to Ellucian Colleague. Created all communications plans and workflows.Created Group Visits initiative to reach out to high schools and after-school programs to invite them to tour campus, increasing the number of campus visitors by 41%.Developed the plan to address an increasing discount rate; within two years lowered the discount rate from 56% to 45%.Reorganized the Financial Aid Department in order to change a two-week turnaround on awarding to 72-hours of ISIR receipt and to award all applied students.Developed the procedure for current students who did not register for classes for the upcoming semester. Working with multiple departments, recognized a 10% increase in registered students.Rebranded Peace College to William Peace University without an outside agency; this included all new logo and tagline design, marketing materials, and branding, and a new style guide. Designed the university communications plans that integrated all communications and marketing mediums. The strategic plan focused heavily on enrollment and development offices, in addition to general public relations efforts. Led the new website design and created web architecture and creation of content to meet FTC, HEOA and ADA requirements. The new design concentrated on an enrollment-based approach and led to a 51% increase in unique website traffic and an increase of 11% in a visitor’s time spent on the website. -
Vice President For Communications And Social MediaWilliam Peace University Sep 2010 - Oct 2015Raleigh, Nc, UsResponsible for overseeing all communications (internal and external), marketing, public relations, and social media marketing.
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Director Of Social MediaNichols College Jan 2010 - Sep 2010Dudley, Ma, UsNichols College, a private nonprofit institution was founded in 1815 and is located in Dudley, MA, just south of Worcester, MA. With a strong liberal arts curriculum, Nichols offers associate’s, bachelor’s, and master’s degrees, as well as certificate programs to over 1,200 students. Its mission is to transform today’s students into tomorrow’s leaders through a dynamic career-focused business and professional education. Nichols is ranked 9th in U.S. News and World Report 214 Best Colleges in the north and continuously ranks as a top business school for return on investment according to Payscale. Responsible for establishing, building, and overseeing online marketing, outreach strategies and building brand visibility through the use of websites, blogging/blogs, and social networks. Working within the [separated] Admissions and Marketing Departments, I began the process of combining both department’s efforts and goals, moving them towards and enrollment-based culture. Reported to the President and the Vice President and made regular presentations to various boards. Managed over-arching social media campaigns including social media strategies, distribution and partnership channels, and content planning.Created and implemented the Strategic Plan to create digital enrollment strategies that yielded in a 37% increase in new student involvement with the College pre-enrollment. Made regular presentations to various Nichols Boards.Led the new website design and created web architecture and creation of content to meet FTC, HEOA and ADA requirements. The new design concentrated on an enrollment-based approach and led to a 23% increase in website traffic. Committees Served On: Enrollment Committee, Marketing Committee, Engagement and Development Group. -
Chief Relations OfficerTweetnetworking, Llc May 2009 - Jan 2010Responsible for social media marketing, brand building, and business development. TweetNetworking is your resource for connecting with young professionals interested in social media & building business relationships (both online AND offline)!TweetNetworking, LLC was created to bridge the gap between the online world and events (”Tweet-Ups”) and traditional business networking events. -
Co-FounderNetworking For A Cause Jan 2008 - Jan 2010Networking For A Cause is an organization dedicated to raising awareness for nonprofits and connecting like-minded professionals.
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Chief Executive OfficerJg Social Media Aug 2004 - Jan 2010Chicago, Il, UsA social media strategy, consulting, and development firm that worked with clients on business development and sales, operations planning, department and company reorganizations, developing online branding and online reputation, and social media programs through the use of blogging, Facebook, LinkedIn and Twitter. While there:JG Social Media Chief Digital Strategist Worked with the restaurant and higher education industries on integrating sales and marketing efforts and departments. Clients saw a minimum of 35% increase in sales while recognizing a savings of 40% on costs. TweetNetworking Chief Relations Officer A resource for connecting with young professionals interested in social media & building business relationships. TweetNetworking, LLC bridged the gap between the online world and events and traditional business networking events. Responsible for social media marketing, brand building, and business development for the 16-24 year old market. Networking For A Cause Co-Founder An organization dedicated to raising awareness for non-profits and connecting like-minded professionals. Worked with start-up, small, and medium nonprofits that were looking for help with organization, infrastructure, grants and funding, legal, and management issues. Additional responsibilities included connecting nonprofits with young professionals who were looking to get involved with nonprofits, either as a volunteer or as board member.Give Back Chicago Co-FounderAn organization who matched an individual’s professional skills with the needs of local nonprofit organizations in a fun, social, and engaging networking atmosphere. Engaged professionals who were employed, un/under-employed or in transition, had the opportunity to give back, keep their skills sharp and help nonprofits. -
Chief Operating & Marketing OfficerSullivankreiss Jul 2004 - Aug 2009Marlborough, Ma, UsResponsible for the management of operations, marketing strategy and implementation, along with client and project developmentManagement:• Managed up to 19 staff members, located in multiple offices. As a leader, I was responsible for assisting employees in identifying potential client opportunities, marketing, closing and client and contract negotiations.• Ongoing tracking of individual billings; market sector financials; paid time off; payroll; and work load.• Monthly one-on-one meetings to make use of mentoring opportunities, training, and on-going review of work. • Held monthly all-company meetings to discuss the monthly financials, profit/loss, new clients, placements, pending opportunities, work load, and goals for the next month.Marketing:• Developed, and maintained company website and blog. Using common search parameters used by prospective clients and candidates as bases for search engine optimization, links to our website are on Google page one.• Increased website visitors 250% through social media outlets.• Grew clients through attending networking association meetings; online social media networks; email prospecting; cold calls to target firms.Strategic Planning:• Reported company financial growth, individual recruiter billings, market sector billings and profitability, placements, and new and existing client growth for the current year.• Lead brainstorming for the next year implementation and action plan, which included: marketing and business development, operations, governance, human resources, finance and accounting, and information technology.
Justin G. Roy Skills
Justin G. Roy Education Details
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Purdue UniversityManagement And Leadership -
Boston CollegeInstitute For Administrators In Catholic Higher Education
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Assumption UniversityInternational Business
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Minnechaug RegionalCollege/University Preparatory And Advanced High School/Secondary Diploma Program
Frequently Asked Questions about Justin G. Roy
What company does Justin G. Roy work for?
Justin G. Roy works for Northeastern University, Bouvé College Of Health Sciences
What is Justin G. Roy's role at the current company?
Justin G. Roy's current role is Assistant Dean of Enrollment Management.
What is Justin G. Roy's email address?
Justin G. Roy's email address is ro****@****ian.edu
What is Justin G. Roy's direct phone number?
Justin G. Roy's direct phone number is +191950*****
What schools did Justin G. Roy attend?
Justin G. Roy attended Purdue University, Boston College, Assumption University, Minnechaug Regional.
What are some of Justin G. Roy's interests?
Justin G. Roy has interest in Children, Economic Empowerment, Education, Arts And Culture, Health.
What skills is Justin G. Roy known for?
Justin G. Roy has skills like Social Media Marketing, Online Marketing, Social Networking, Social Media, Facebook, Entrepreneurship, Marketing, Online Advertising, Leadership, Blogging, Public Relations, Management.
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