Justin G. Roy Email & Phone Number

Milton, Ma, Us

Boston, Massachusetts, Us

Milton, Ma, Us

Responsible for overseeing multiple departments, including Admissions, Communications and Marketing, Financial Aid, Institutional Research, and One Stop Student Center. Report to the President and serve on the President’s Cabinet.

Lakewood, Nj, Us

Responsible for overseeing Undergraduate Admissions and Graduate and Professional Studies Admissions, Admissions Communications and Marketing, Admissions Operations and Technology, and Registrar. Report to the President and serve on the President’s Cabinet.

Raleigh, Nc, Us

Responsible for overseeing multiple departments, including Admissions, Communications and Marketing, and Financial Aid. Reported to the President and serve on the President’s Council.Reorganized the Admissions Office to a territory model and developed new recruiting territories which increased visits by 17% and out of state enrollment by 10%.Participated in enrollment growth from a low of 503 to 1084 undergraduates. Increased enrollment yields by 34%.Led the conversion of the Admissions database to the Ellucian Recruiter CRM system and the Financial Aid database to Ellucian Colleague. Created all communications plans and workflows.Created Group Visits initiative to reach out to high schools and after-school programs to invite them to tour campus, increasing the number of campus visitors by 41%.Developed the plan to address an increasing discount rate; within two years lowered the discount rate from 56% to 45%.Reorganized the Financial Aid Department in order to change a two-week turnaround on awarding to 72-hours of ISIR receipt and to award all applied students.Developed the procedure for current students who did not register for classes for the upcoming semester. Working with multiple departments, recognized a 10% increase in registered students.Rebranded Peace College to William Peace University without an outside agency; this included all new logo and tagline design, marketing materials, and branding, and a new style guide. Designed the university communications plans that integrated all communications and marketing mediums. The strategic plan focused heavily on enrollment and development offices, in addition to general public relations efforts. Led the new website design and created web architecture and creation of content to meet FTC, HEOA and ADA requirements. The new design concentrated on an enrollment-based approach and led to a 51% increase in unique website traffic and an increase of 11% in a visitor’s time spent on the website.

Raleigh, Nc, Us

Responsible for overseeing all communications (internal and external), marketing, public relations, and social media marketing.

Dudley, Ma, Us

Nichols College, a private nonprofit institution was founded in 1815 and is located in Dudley, MA, just south of Worcester, MA. With a strong liberal arts curriculum, Nichols offers associate’s, bachelor’s, and master’s degrees, as well as certificate programs to over 1,200 students. Its mission is to transform today’s students into tomorrow’s leaders through a dynamic career-focused business and professional education. Nichols is ranked 9th in U.S. News and World Report 214 Best Colleges in the north and continuously ranks as a top business school for return on investment according to Payscale. Responsible for establishing, building, and overseeing online marketing, outreach strategies and building brand visibility through the use of websites, blogging/blogs, and social networks. Working within the [separated] Admissions and Marketing Departments, I began the process of combining both department’s efforts and goals, moving them towards and enrollment-based culture. Reported to the President and the Vice President and made regular presentations to various boards. Managed over-arching social media campaigns including social media strategies, distribution and partnership channels, and content planning.Created and implemented the Strategic Plan to create digital enrollment strategies that yielded in a 37% increase in new student involvement with the College pre-enrollment. Made regular presentations to various Nichols Boards.Led the new website design and created web architecture and creation of content to meet FTC, HEOA and ADA requirements. The new design concentrated on an enrollment-based approach and led to a 23% increase in website traffic. Committees Served On: Enrollment Committee, Marketing Committee, Engagement and Development Group.

Responsible for social media marketing, brand building, and business development. TweetNetworking is your resource for connecting with young professionals interested in social media & building business relationships (both online AND offline)!TweetNetworking, LLC was created to bridge the gap between the online world and events (”Tweet-Ups”) and traditional business networking events.

Networking For A Cause is an organization dedicated to raising awareness for nonprofits and connecting like-minded professionals.

Chicago, Il, Us

A social media strategy, consulting, and development firm that worked with clients on business development and sales, operations planning, department and company reorganizations, developing online branding and online reputation, and social media programs through the use of blogging, Facebook, LinkedIn and Twitter. While there:JG Social Media Chief Digital Strategist Worked with the restaurant and higher education industries on integrating sales and marketing efforts and departments. Clients saw a minimum of 35% increase in sales while recognizing a savings of 40% on costs. TweetNetworking Chief Relations Officer A resource for connecting with young professionals interested in social media & building business relationships. TweetNetworking, LLC bridged the gap between the online world and events and traditional business networking events. Responsible for social media marketing, brand building, and business development for the 16-24 year old market. Networking For A Cause Co-Founder An organization dedicated to raising awareness for non-profits and connecting like-minded professionals. Worked with start-up, small, and medium nonprofits that were looking for help with organization, infrastructure, grants and funding, legal, and management issues. Additional responsibilities included connecting nonprofits with young professionals who were looking to get involved with nonprofits, either as a volunteer or as board member.Give Back Chicago Co-FounderAn organization who matched an individual’s professional skills with the needs of local nonprofit organizations in a fun, social, and engaging networking atmosphere. Engaged professionals who were employed, un/under-employed or in transition, had the opportunity to give back, keep their skills sharp and help nonprofits.

Marlborough, Ma, Us

Responsible for the management of operations, marketing strategy and implementation, along with client and project developmentManagement:• Managed up to 19 staff members, located in multiple offices. As a leader, I was responsible for assisting employees in identifying potential client opportunities, marketing, closing and client and contract negotiations.• Ongoing tracking of individual billings; market sector financials; paid time off; payroll; and work load.• Monthly one-on-one meetings to make use of mentoring opportunities, training, and on-going review of work. • Held monthly all-company meetings to discuss the monthly financials, profit/loss, new clients, placements, pending opportunities, work load, and goals for the next month.Marketing:• Developed, and maintained company website and blog. Using common search parameters used by prospective clients and candidates as bases for search engine optimization, links to our website are on Google page one.• Increased website visitors 250% through social media outlets.• Grew clients through attending networking association meetings; online social media networks; email prospecting; cold calls to target firms.Strategic Planning:• Reported company financial growth, individual recruiter billings, market sector billings and profitability, placements, and new and existing client growth for the current year.• Lead brainstorming for the next year implementation and action plan, which included: marketing and business development, operations, governance, human resources, finance and accounting, and information technology.

Master Of Science - Ms, Management And Leadership

Institute For Administrators In Catholic Higher Education

B.A, International Business

High School Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program