Justin Hach Email & Phone Number

Greater Minneapolis-St. Paul Area

Responsible for the development of revenue generating digital sales products, processes and strategies for American Public Media and Minnesota Public Radio. In collaboration with other organizational leaders to develop APMG's long-term digital sales strategy from assets including podcasts, newsletters, direct and programmatic display and audio, video, social media and campaign-driven user analytics. Accountable for the growth and management of APMG's digital revenue operations team that is responsible for ensuring campaign fulfillment, optimizing client success, and identifying monetization opportunities. Engaged in establishing digital revenue targets and enabling national and regional sales teams with go-to-market products, materials and support

Greater Minneapolis-St. Paul Area

★ Led a team of professional account executives to three consecutive years of revenue growth while adhering to MPR's organizational values-- Refined underwriting standards of digital and broadcast media campaigns for direct and agency clients-- Cultivated relationships with key external partners and internal leaders at MPR News, The Current and YourClassical MPR to develop engaging broadcast, digital and experiential sponsorship opportunities★ Developed MPR's digital revenue strategy while providing expertise on multichannel client marketing campaigns-- Partnered with organizational brand leaders to build strategic multiplatform packages★ Launched underwriting revenue strategy for Carbon Sound, MPR's digital-only music service-- Created a path for underwriting team to generate approximately $100,000 in Year 1 sponsorship revenue

Greater Minneapolis-St. Paul Area

Responsible for developing and executing a multiyear digital transformation road map, including the implementation of business capabilities and digital components and processes, monetization plan, personnel and investment resources. Implemented a structured process to identify and develop digital capabilities. Created a budget and revenue plan to fund the development of new products and services.KEY COMPETENCIES: DIGITAL & INTEGRATED PRODUCT DEVELOPMENT, INNOVATION, THOUGHT LEADERSHIP, TEAM GROWTH, PROJECT MANAGEMENT, DIGITAL STRATEGIC INSIGHT, PRODUCT MONETIZATION, INTERNAL DIGITAL MARKETING

San Francisco Bay Area

Led a team that partners with professional sports franchises, national and regional brands to deliver original content and experiences on digital platforms. Integrated new targeted product mixes including content, social, database, programmatic and native advertising to maximize client reach and engagement.KEY COMPETENCIES: PROJECT MANAGEMENT, BUSINESS STRATEGY, QUALITY ASSURANCE, TEAM DEVELOPMENT, THOUGHT LEADERSHIP, PRODUCT DEVELOPMENT, SALES TRAINING, SYSTEMS BUILD, ORGANIZATION, DIGITAL SERVICES DEVELOPMENT, CLIENT RELATIONSHIP BUILD★ Increased website traffic 700% in three years-- Rebuilt branded website group to attract new viewers, advertisers and revenue-- Hired first-of-its-kind team of directors, writers, designers, programmers and developers, and videographers to create content-- Redesigned websites to accommodate custom sponsorship opportunities-- Led social media and publishing strategy★ Grew content contribution fourfold. Developed best practices and documentation for digital products while maintaining brand voice-- Led team in developing walkthroughs and guidelines for publishing on branded digital assets and social media for other company employees ★ Launched and monetized small-scale music experiences with national and regional brands, bringing 50+ unique events annually and sponsorship revenue-- Worked with team and stakeholders to develop KFOG's performance lounge, including exclusive fan experiences and premium digital content

San Francisco Bay Area

★ Increased sales revenue by more than 300%, establishing San Francisco as a digital sales leader in Cumulus Media-- Sold sponsorships and monetized products unique to San Francisco-- Established digital products as a valid option for broadcast media sales team-- Provided team education and client consultation on product and competitive landscape for publisher-side and programmatic digital/mobile products-- Worked with sales team to develop a digital/broadcast combined needs assessment process-- Established unique selling proposition and talking points with account executives for new product suite

Greater Minneapolis-St. Paul Area

★ Transformed 40% non-fulfillment rate to 0% by developing inventory and order tracking system, correcting operations of San Francisco and Minneapolis markets-- Worked with department leaders, sales team and outside vendors to create digital order tracking system-- Built on cloud platforms so team could fulfill and reconcile remotely★ Increased revenue by 20%, developed a roster of six integrated clients and providing new digital revenue streams and client loyalty-- Started digital client services, built a team to provide website development and social media management for clients

Dongguan, Guangdong, China

Built and grew a team of designers, writers, engineers, photographers, quality control, and administration in design, manufacture, marketing and worldwide distribution of die-cast replicas for American-based company.KEY COMPETENCIES: SYSTEMS BUILD, PRODUCT DEVELOPMENT, TEAM BUILDING, GRAPHIC DESIGN, PACKAGE AND WEB DESIGN, LANGUAGE AND COMMUNICATION★ Launched several new product lines and contributed to company's sales year in beginning stages of manufacturing expansion-- Opened office and production center for American manufacturer in China-- Hired designers, engineers and administrative staff-- Partnered with vendors and engineering team to develop new products★ Learned conversational Mandarin Chinese (oral and written) to communicate with local team

Bachelor Of Science - Bs, Business Management

Associate Of Science - As, Multimedia & Computer Graphics