Justin Hannemann Email and Phone Number
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Over 20 years of experience in launching and growing new products, building out new segments, brands, features and benefits in financial services and technology sectors direct to consumer all the way down and across the supply chain. My passion is to shape and execute commercially grounded customer driven growth strategies that win and retain new customers as the first priority. I have a solid track record of building and leading cross-functional teams that solve real customer problems bringing value to them and proving out the business case along the way. I have a strong silo-breaking approach to partnering with best-in-class suppliers for speed of delivery ensuring the best possible CX. I always apply a measured, data-led approach to marketing and product management, linking effort and investment to customer outcomes.
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Senior Vice President MarketingEquals MoneyLondon, Gb
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NedCommercegate Jun 2023 - PresentBarcelona, Barcelona, EsHelping CommerceGate scale its already very strong product/ service applying advice and steering on new growth initiatives establishing a Demand generation and marketing team building new Sales Pipeline and moving into new markets and segments. -
Customer And Innovation OfficerExperian Jul 2023 - Jul 2024Costa Mesa, Ca, UsTransformed new proposition development adding new high growth customer validated features to product roadmap, reset approach to central design for improved user experience in App, re-focussed UX research and tightened segmentation identifying un-met needs. Brought emphasis to customer problem solving linking products and service solutions across all lines of business. Added new Gen AI tooling to design process. -
Senior Director Of MarketingEquifax Uk Apr 2020 - Jul 2023London, London, GbBuilt out the marketing team (15) separating Product Marketing from Brand/PR, Communications, Field and Webinar Marketing plus Sponsorship, Demand Generation & Martech creating new Marketing Dashboards linking marketing effort to Sales Pipeline achieving new revenue and a completely new marketing model for scalable growth. Created a new Brand campaign linking what the business does to end customer outcomes making it super simple to help customers and prospects better understand how Equifax can help people live better financial lives. -
Global Growth Officer - Asto (Start Up)Santander Uk Oct 2017 - Mar 2020London, London, GbHundred's of millions of small businesses around the world are going out of business because of a lack of tools and choices when it comes to managing their money. Initially I was among the first 2 leaders to get this started, doing every role needed and replacing myself through careful recruitment of the leadership team eventually leading to the international expansion of Asto, a new Santander backed enterprise that helps business owners better run and grow their business by giving them access to affordable finance, tools and insights that puts them back in control. -
Head Of New ProductSantander Uk Nov 2015 - Mar 2020London, London, GbLed proposition design and delivery for next generation products and services for small business lending and consumer retail products for new and existing segments. I did this by applying agile and lean principles to building diverse teams from across the business alongside outstanding external platforms and partners. This led to leading the set-up of a stand-alone small business lending business, Santander's first Enterprise Start-Up Asto.
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Head Of MarketingPaysafe Group Jun 2014 - Nov 2015London, London, GbBuilt out a new marketing team throughout an ownership transition. Throughout the process I launched new hosted payment pages, refreshed communication plans and sales events. Customer personas, new sales materials and value propositions for new business segments were also delivered. Once the team was operational, I led a special team focussed on driving greater conversion rates in the new customer journey. I also led a work-stream focussed on developing a full brand refresh for the group. -
Head Of Global Marketing EcommerceWorldpay Jan 2013 - Jun 2014Cincinnati, Ohio, UsLed a team (9) responsible for developing the WorldPay brand and providing sales support through developing and executing a marketing plan with an aim to position WorldPay as a global leader in online payments for large businesses. Marketing plans supported 6 verticals including Video Games, Digital Retail, Digital Content, Travel, Airlines and Gambling where significant wins were achieved. -
Regional Product And Marketing Director EmeaAmerican Express Aug 2009 - Jan 2013New York, Ny, UsI led a marketing team (4) responsible for the expansion of American Express across Europe with specific responsibility for Russia, Turkey, Croatia, Serbia, Georgia, Romania, Bulgaria, Portugal, Cyprus, Lithuania, Latvia, and Kazakhstan. Strategic brand and product management, linked directly to sales/ turnover/retention volumes were at the centre of my role. Digital, television, social media, radio and other direct channels were all utilised with aim to maximise impact and acheive business targets. -
Product And Marketing ManagerAmerican Express Dec 2006 - Aug 2009New York, Ny, UsI was responsible for promoting American Express Card products and the Brand with specific emphasis on growing Cardmember billed business and turnover. Working through various Banking Partnerships, my role was to build market share by developing Brand, Product and Customer Acquisition/Retention and Cross-sell strategies and realising them through close partner management.
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Customer Acquisition And Campaign ManagerAmerican Express Sep 2003 - Dec 2006New York, Ny, UsMy role was to acquire new customers and increase partner penetration from within American Express portfolio of banks, credit unions, home loan providers, professional associations and other consumer brands such as BMW. This involved the preparation and delivery of multiple marketing strategies and more importantly the delivery of campaigns to support these plans across all channels. I was also responsible for the launch of the Qantas American Express Cards in Australia, specifically in the management of the below the line channels and internal acquisition. This involved working directly with Qantas in the development of complex campaign plans and the negotiation of data access for direct mail campaigns.
Justin Hannemann Skills
Justin Hannemann Education Details
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UnswMarketing -
University Of New England (Au)Finance)
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UnswGeneral
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University Of New England (Au)
Frequently Asked Questions about Justin Hannemann
What company does Justin Hannemann work for?
Justin Hannemann works for Equals Money
What is Justin Hannemann's role at the current company?
Justin Hannemann's current role is Senior Vice President Marketing.
What is Justin Hannemann's email address?
Justin Hannemann's email address is ju****@****exp.com
What is Justin Hannemann's direct phone number?
Justin Hannemann's direct phone number is +4420324*****
What schools did Justin Hannemann attend?
Justin Hannemann attended Unsw, University Of New England (Au), Unsw, University Of New England (Au).
What are some of Justin Hannemann's interests?
Justin Hannemann has interest in Social Services.
What skills is Justin Hannemann known for?
Justin Hannemann has skills like Marketing Strategy, Direct Marketing, Strategy, Marketing, Digital Marketing, Customer Acquisition, Management, E Commerce, Product Management, Marketing Communications, B2b Marketing, Leadership.
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