As the Group Category Director at Promasidor Group, a leading provider of high-quality food and beverage products in Africa, I am responsible for the growth and development of the cereals, culinary, and beverage categories across more than 20 countries. With over 20 years of experience in marketing and commercial roles, I have the ability to develop and commercialize new branded concepts across a variety of product and service categories.My specialties include marketing planning and strategy, brand creation, market research, foreign market development, project management, and innovation processes. I also have skills in key account management, brand management, and marketing management. I am passionate about delivering value to our customers, partners, and stakeholders, as well as creating positive social and environmental impact through our products and practices.