Justin Hrabec Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

I lead iterative enhancements in our Product Design and Product Management Career Accelerators, evolving course content and structure to align with emerging industry trends and feedback, elevating learner engagement and improving career opportunities in rapidly-changing product design and management fields.

Lisbon, Portugal

Design, develop, and deliver online education programmes that help learners achieve their career goals in product management, design and research.

Lisbon, Portugal

Manage King's Product Design and PM Career Accelerators' facilitators, including:• onboarding and facilitator training• enhancing live sessions and student 1x1s• manage marking and feedback process• provide support to facilitators and learnersFacilitated King's Product Design Career Accelerator's first cohort with:• live workshops that drill into key product design topics and bring 'real-life' relevance to course content, enabling learners to understand the value of the course content in the business world• social learning discussions, support and student engagement• student work feedback and grading project assessmentsAnswer student questions, provide student work feedback, grade project assignments for King's Product Management Career Accelerator.

London, England, United Kingdom

I led a team of approximately 10 user researchers and design thinkers to ensure our offerings met user needs and were set up for success. We performed mixed-method research across all stages of the product lifecycle, leveraging data to support our research, for over 50 squads across the business. My core responsibilities included driving consistency, developing capabilities, maintaining long-term vision and managing performance. I developed strategic roadmaps, managed budgets and resourced researchers (and tools) to meet business needs. I tracked team OKRs and helped team members achieve goals through skill mapping and regular 1x1s.I oversaw 200+ projects with varying involvement from completely hands off to hands on (advising on strategy, assisting research, reviewing test scripts or analysis, crisis support, etc.) when needed. I was fortunate to manage extremely talented, passionate and collaborative researchers. ❤️🙏Some of our work included:• Discovery research, service design and usability testing to reduce customer onboarding time by over 75%• Performing large-scale qualitative call-centre transcript analysis and running surveys to avoid over £1 million spend on unnecessary development• Iterative usability and A/B testing to launch 1st zero-touch online orders and turn NPS positive• Successfully recruit hard-to-find participants in wholesale and public sector• Card sorting to help shape bundle offerings and website IA• Starting BT Group’s first research community and LinkedIn Learning Path

London, United Kingdom

As the Digital team's first service designer, I improved services within BT’s B2B business BT Enterprise through human-centred research and design, focusing business efforts on areas that add true value and empowering teams to leverage design thinking methods and data.I led design thinking workshops, service blueprints and product roadmaps along with an understanding of the capabilities required to deliver for:• BT Enterprise’s largest transformation programs, which resulted in over 50 new Agile squads and our first zero-touch online orders• BT Group’s 2030 Ambition, which resulted in a refined value proposition, MVP roadmap and business case approved by CEO for a new offering (helped frame eventual MVP designs and testing)

London, United Kingdom

I led a team of UX designers, UI designers and user researchers to deliver designs that transformed digital experiences for BT Wholesale and a number of BT Ventures (start-up and spin-off businesses) including Fleet Solutions, IoT/M2M, Media & Broadcast, Tikit (acquired by Advanced), The Phone Book and BT Redcare. From e-commerce and service portals to apps and websites, we worked hard to design services that met our customers' needs. We regularly visited customers to run observational studies, receive user feedback, test designs and demo new features.I built our in-house design capabilities from limited (almost 100% agency support with our team members acting as UX managers) to a fully capable design team through additional hires, a more collaborative culture and upskilling. Among our achievements, we designed the first BT website to achieve AA standards, and our research and designs contributed to the BT Group Design System.

London, United Kingdom

I managed product design end-to-end from user research to live delivery for Ethernet and Voice Solutions’s online portals, as well as BT Wholesale and BT Ventures' (BT start-up and spin-off businesses) websites.I regularly visited customers to run observational studies, test designs and receive feedback, reviewed Adobe Analytics and analysed customer insights from CX and service teams to develop roadmaps in coordination with delivery teams, technology and non-digital product owners. I determined user and business impact, wrote user stories and managed their progress with technology to go live. I designed UX in coordination with technology, managed agency UI designs for multiple projects at once, and QA’d features before release. My achievements included:• Led research, IA, UX and UI for the creation of a Content Management System (CMS) using Adobe AEM , which saved us £1.5 million annually • Supported my manager with a C-level presentation that helped secure £2.5 million in development funding over two years for improvements based on our research • Led UX and UI for migration of order journeys from legacy systems; our team reduced online order time from 40 minutes to 5 minutes

London, United Kingdom

-Led Fortune 500 companies and startups to translate customer needs and business requirements into product concepts, customer experiences, interfaces and end products-Responsible for UX discovery methods including personas, customer journey mapping, user interviews and observation, and competitive analysis as well as designing wireframes using Sketch-Utilised data from A/B testing, click/scroll tracking, user testing and Google Analytics-Ran discovery workshops for clients to identify new opportunities; led creation of personas, experience mapping and business model canvases; built rapid prototypes using Sketch and InVision

London, United Kingdom

-Led the development of both in-house and external B2C products across iOS, Android and desktop platforms-Planned, managed and tracked projects in accordance with Prince2 and Agile frameworks, including planning and tracking project plans, finances and human resources to deliver projects within time, scope and budget-Oversaw tech, UX and design planning and managed two-week sprints in Agile environment using JIRA-Researched market, performed UX analysis and customer development, and monitored KPIs-Managed website/app updates, SEO and social media presence

Beijing City, China

-Provided strategic counsel to leading US-listed Chinese companies on investor relations (IR)-Led clients in quarterly earnings processes; liaised with CEO/CFOs, lawyers and auditors to determine key company messages, strategies and write earnings reports-Analysed financial databases and investor relationships to craft outreach strategies and forecasting-Oversaw business development, including drafting proposals, leading pitches and developing skills of subordinates; developed Ogilvy China’s first IR social media strategy; led IR/media trainings

Beijing City, China

-Seconded to develop digital business strategy and website revamp for leading luxury client -Synthesised primary and secondary research, including consumer and employee interviews, and performed UX and peer analysis to determine new website value proposition, IA/functions and UX

Hong Kong

-Selected for highly competitive Graduate Program; only foreigner out of 269 hired graduates -Performed audits on leading global companies; synthesised data from multiple sources using Excel

Master Of Business Administration (M.B.A.), Innovation, Entrepreneurship And Design, Merit

CORE COURSES: Strategy & Marketing, Accounting, Bringing Ideas to Market, Operations Management, Managing & Developing People, Leading.

Independent Study, Chinese Language And Literature

-Moved to Beijing after university to continue studying Mandarin Chinese -Received scholarship for academic excellence and service.

Bachelor'S Degree, Double Major: Economics, East Asian Studies

Activities and Societies: -Semester abroad at Peking University in 2005 -President, social chair and philanthropy chair of Sigma Phi.