• Redesigned & Optimized website which directly contributed to a boost of 550 site sessions per month.• Ranked #2 in ‘Skincare San Jose’ (second only to Yelp).• Improve user experience, traffic, SEO, and accessibility on the site.• Design & Create HTML/CSS email marketing campaigns and copy.• Ensure up-to date content, treatment plans, and effective communication between the company & clients.• Implemented SEO & SEM changes which boosted organic leads by 60%+.• Enabled multilingual content for increased accessibility and reach.• Create and implement strategies for PPC, wrote ad copy, and regularly exceed ROAS.

• Improved drop-off rate in donations by 130%.• Oversee administration of website - ensure up-to-date & user-friendly content and design.• Develop and execute digital marketing strategies across various channels including email and social media.• Regularly monitor Google Analytics for site vulnerability and errors.• Ensure that projects deadlines are met and changes are effectively communicated.

• Designed dashboard features & functionalitites.• Wrote and designed comprehensive whitepapers & pitchdecks.• Conducted user research, accumulated user data, & made user-centered design choices.• Designed wireframes & high-fidelity prototypes on Adobe XD.• Guided development teams and clearly communicated throughout the design process.• Organized and conducted research through user interviews & competitive analysis.• Managed Trello board & lead daily sprint meetings.