As a Connections Director at VMLY&R, I led the strategy and execution of digital and social media campaigns for Mazda of North America. I leveraged my expertise in content marketing, content strategy, and social media strategy to create engaging and effective stories for the brand and its customers. I also collaborated with cross-functional teams and external partners to ensure alignment and integration of the digital strategy with the overall marketing objectives and creative vision.With over 14 years of experience in digital marketing and strategy, I have a passion for delivering innovative and impactful solutions that enhance the customer journey and drive business growth. I have just received a Master of Science in Integrated Design, Business, and Technology at USC, where I am expanding my knowledge and skills in design thinking, user research, data analysis, and prototyping. I am eager to apply my learnings and insights to new challenges and opportunities in the ever-changing digital world.