Led a multi-disciplinary team in crafting brand experiences and digital strategies for all clients. My role includes overseeing the creative direction, brand strategy, and performance-focused campaigns that drive measurable growth in customer acquisition, average order value (AOV), and conversion rates across digital channels.Spearheaded creative direction for e-commerce campaigns that increased average order value (AOV) by 35% and conversion rates by 50% across client portfolios, helping to generate significant revenue growth.Developed digital brand identities and strategies for DTC brands, resulting in 10% month-over-month growth in customer acquisition and a 20% increase in returning customers through targeted campaigns.Led cross-functional workshops and brand strategy sessions that defined unique brand positioning, values, and visual identities, resulting in a 15% lift in brand recognition and a 30% improvement in customer engagement across digital platforms.Established a streamlined brand narrative approach, ensuring cohesive messaging and design across all e-commerce touchpoints, from website design to social media and email marketing.Directed creative initiatives focused on conversion optimization, improving landing page and website UX/UI to enhance user flow and increase conversion rates by up to 40% for key clients.Built and led a creative team of designers, copywriters, and strategists, fostering a culture of innovation and collaboration, leading to over 90% client satisfaction scores and significant account retention.Acted as a senior point of contact for major clients, managing relationships, presenting creative concepts, and aligning on strategic goals to drive both brand loyalty and DTC growth.Directed the creation of social media content, user-generated campaigns, and influencer collaborations that enhanced brand visibility and drove DTC sales, achieving 35% follower growth and $20mil + in attributed sales from social media channels.

Led the redesign of Audacy Inc.’s website, ensuring brand consistency across all digital platforms and improving user engagement through modern, responsive design.Created interactive experiences to increase engagementsDeveloped and implemented interactive animations and UI elements that increased site engagement and improved overall functionality, resulting in a 15% increase in user retention.Increased user engagement by 30% through innovative UI/UX design improvements.Enhanced brand visibility by 40% by executing a comprehensive rebranding project.Reduced bounce rates by 20% by implementing advanced UX testing techniques.Managed multiple B2C/B2B projects, coordinating efforts across product, sales and marketing teams.Elevated a brand's online presence by 20% by redesigning their digital ecosystem with enhanced UX strategies.

Led the UI/UX design for e-commerce websites, ensuring a seamless anduser-friendly shopping experience for customers on Shopify andwoocommerce. Developed high-performing marketing campaigns for DTC and e-commerce clients, including Google Ads, Meta Ads, Yahoo, Bing, and YouTube campaigns. Art directed and designed compelling visuals for various marketing channels, including email campaigns, website displays, social media assets, digital native ads, and display ads.Work closely & cross-functionally alongside marketing, development, and ecommerce teams in art directing and designing concepts for communications across all marketing channels.

Crafted engaging social-first campaigns (e.g., seasonal campaigns) that drove an 18% increase in community engagement (likes, comments, shares)Increased user activation through the creation of a user-friendly in-app tutorial for Tempo 2.0Designed and managed email campaigns (e.g., LCM) that achieved a 36% open rate or click-through rateImproved the UX and UI for the company website and landing pages that increased optimizing conversion ratesProduced high-quality marketing materials such as product brochures and POS displays, supporting successful product launches in physical stores

Led creative direction for multi-channel campaigns for clients including Reckitt, automotive, and tech brands, delivering impactful storytelling aligned with brand goals.Collaborated with copywriters and strategists to create cohesive campaigns, driving customer engagement and boosting website conversion rates by 24%.Directed a team of designers, fostering a high-quality, innovative environment while ensuring adherence to timelines.Developed digital, print, and OOH initiatives, enhancing brand identity and customer interaction.Conducted client presentations and design reviews, securing high satisfaction and contributing to new business wins.

Companies: Brandtuitive, MSA Advertising, WOLF OLINS, Definition 6, Saatchi & SaatchiCreative Direction, Art Direction, Ad Campaigns, Brand strategy Brand guidelines, Brand Identities, Digital Marketing Campaigns, Marketing Strategy, Photoshoots, Concepts, UX/UI Concepts, Wireframes, Logos, Brochure design, Story Boards, Presentation design, Print Ads, OOH, POH, Marketing Material, Website, Google Campaigns

Partnered with VP of Marketing to align brand strategy to all marketing strategies and campaigns. Increased B2B and B2C prospects with marketing campaigns. Lead the strategy and development of creative concepts delivered through all marketing touch points and formats, from digital to print - including collateral, social campaigns, event design materials (presentation, signage, menus) Email templates, package design, website, display ads

The first license plate messaging app. Get notified when your car is hit, vandalized, or stolen.Patented Software Built MVP, Launched iOS Product, Product Management Managed two global teams ; Tubik design, Software Assurance LLCBrand strategy, Logo designSocial Media MarketingContent Marketing Fundraising SalesUsability testingCustomer relationsAgile developmentUX Research / UX DesignCreative direction

Art direction for all Mercedes Benz vehicle launches for USA / Canada markets. Created campaigns for all vehicle launches. Auto Cad review for interior, exterior, engine and suspension parts for all Mercedes vehicles, Over 1,000,000 products. Art-directed website UX/UI. Supervised and mentored a team of 7 creatives.

Art Direction, Print Ads, Animated Ads, Html5 banners, Design MarketingMaterial, Fact sheets, Infographics / Data visualization, Email Newsletters,Trade show Billboards, Photo retouching, Production, Presentation Design,Video editing, Motion design, Post cards

Art Direction, Ad Concepts, Created Print Ads, Digital Ads, Social Media Ads, E-commerce Ads, Marketing Collateral, Marketing Material, Infographics, Interactive catalogs,E-vites, E-blasts, Signage, Photo-retouching, Production, Photo shoots

Editorial and Production

•Brand Identity•Web Content•Posters

• Designed marketing material for print and web. • Presentation Design, Conference collateral • Photo-Retouching • Posters, e-vites