Justin Li Email & Phone Number

San Francisco, California, Us

New York City, Us

Brought on as the first marketing hire.Backed by a16z and Kleiner Perkins, Firstbase enables companies to manage the entire employee equipment lifecycle from onboarding through offboarding. The platform combines SaaS workflow automation and visibility including asset tracking with world-class physical operations, including supply chain, logistics, and IT end-user computing.

Executive Producer of Gaming Wall Street, a two-part HBO Max docuseries which premiered on March 3rd, 2022.

New York, Us

• Built the platform product marketing team, strategy, and process from the ground up and grew the team from 0 to 4• Created and enabled messaging & positioning for the platform GTM motion including developing first call deck, personas, value proposition, and competitive intel• Established and scaled launch process within the Product organization, launching major platform releases by establishing messaging & positioning, enabling the Sales & Customer Success teams, and spearheading GTM strategy across all marketing channels• Led a team of 5 as the President & Co-Founder of the Asian ERG to organize programs & events that benefit the AAPI community

New York, Us

• Led all GTM planning for Attentive’s automated messages products and launched the flagship messages product, Journeys, by developing the launch plan, creating product messaging & positioning, managing the beta, conducting user research, and developing marketing collateral (blog post, demo video, best practices guide)

Redwood City, California, Us

• Led all go-to-market planning for multiple products including Zuora Collect, Workflow, Central Platform, and Marketplace Apps (e.g. e-commerce portal). Responsibilities include product launches, creating product messaging & positioning, developing marketing collateral (case studies, blog posts, videos, customer newsletter, website content), and sales enablement materials (pitch decks, product training) • Developed the IT track & hackathon for annual Subscribed conference (2000+ participants). Responsibilities include developing session content with customers & partners, email marketing, and producing follow-up content (blog posts) • Created and delivered the Subscribed Product Keynote in Chicago, Boston, Melbourne, and Sydney to 50+ customers. Responsibilities include writing the script, making the presentation, and building out the demo

Worldwide, Oo

• Evaluated 15+ competitors’ operating models and creating insights that assisted the CEO of a multinational PC company design an operating model post-split for their go-to-market, product innovation, IT, and shared services business groups• Assisted in establishing and executing a project management structure for a computer storage product launch through developing weekly presentations for committee meetings, collecting status reports from function leads, and managing the overall project plan• Developed financial models that analyzed current costs and forecasted proposed national expansion strategy for a nonprofit

Stockholm, Stockholm County, Se

• Built and designed the global internal sales development resource database through interviewing 15 sales planners and account managers globally, researching CMS tools, wireframing, and creating a training manual for onboarding new Ad Sales hires• Supported the sales organization by customizing programs for 20+ advertisers, contributing to pitch materials and meetings, and brainstorming new programs in response to high-value RFPs• Maintained a deep understanding of Spotify’s platform and ad products and proactively integrating them into branded programs

• Spearheaded expansion of nonprofit to Southern California while developing a long-term strategy for future growth• Organized annual Bay Area charity dance show, Ken-Ya Dance 5 (February 18th, 2012), which drew in an attendance of 2,600 and raised $17,000 to fund the annual tuition costs of 50 high school students in Kenya• Led over 90% of the Class of 2010 (350 students) to sign a 4-year commitment to raise money for Nthimbiri Secondary School in Meru, Kenya; through organizing various teams (e.g., Public Relations, Finance) and events, Kenya Dream raised $52,000 in 3 years

• Engaged with over 65,000 Facebook members online by creating social media campaigns with Google’s Wildfire Marketing Suite• Pioneered and implemented cost-effective video component of company’s marketing to raise customer acquisition and lower CAC

New York, New York, Us

The Kairos Society is an international, not-for-profit foundation based in the United States. Kairos fosters a culture of innovation-driven entrepreneurship by engaging the organization's diverse fellows with a variety of industry and thought leaders surrounding a wide range of global challenges

Bachelor Of Science (Bs), Business Administration

International Business

High School, Diploma