- Strategy and Insights partner for Enterprise Restaurant to grow their businesses through Uber’s Advertising platform

- Provide thought partnership to Marketing Leaders to set corporate marketing strategy- Drive development of analytics team to unlock greater capabilities in delivering insights- Manage vendor partners to bring in industry-leading expertise

- Training in full-stack development to gain knowledge across entire product development- Building multiple capstone projects to gain true hands-on experience - Hackathon projects to gain experience working with other developers and cross-functional teammates

- Led Business Insights team, providing data-driven guidance for Commercial organization of Shopify Logistics- Established key performance metrics and targets, creating focus and accountability to business success- Ran Weekly Business Reviews for Sales, Marketing, Merchant Success and Product, bringing forth insights and recommendations and creating a ritual through which teams were accountable for actions

• Lead the Marketing Analytics team at McDonald's Canada, providing data-driven insights to National Marketing, Senior Leadership, National Marketing Fund Board of Directors, and other cross-functional partners to maximize marketing ROI• Responsible for identifying market opportunities, developing short and long-term strategies, and establishing and measuring KPI• Responsible for developing pricing strategy, product forecasting, tracking, and financial analysis of McDonald's Canada's marketing activations

• Business Insights and Strategy Lead for Burger category: Responsible for growing category by identifying market opportunities, while ensuring campaigns deliver optimal ROI through proper pricing strategy, business case development, performance tracking, and post-promotion analysis.

• Forecasting/planning of company’s sales of over $4B annually• Preparation of Quarterly Business Reviews to be presented by McDonald’s Canada CEO to McDonald’s Global CEO

Marketing program analysis including: • Product forecasting• Business case development• Performance tracking• Post-program analysis

• Managing company bank accounts and banking activities, including controlling cash outflows• Forecasting future cash flow requirements and F/X exposure, and minimizing cash-related risks• Monitoring of company’s payables, including duplicate expense review, AP aging monitoring, and AP lead time monitoring• Administration of company’s corporate cards, including monitoring corporate card usage and interest risk avoidance, and ensuring employee adherence to company corporate card policies• Preparation of high-level reports for upper management, including Finance Director and CFO, and monthly presentations• High level of exposure to all areas of business, including Sales, SCM, Marketing, Service & QualityAchievements:• Improved company cash flow by analyzing payment data in pursuit of vendor payment term extensions• Implemented procedural changes to Treasury department to mitigate risk of duplicate payments and streamlining of operations

• Recorded transactions into general ledger and produced monthly interim financial statements used for internal controls and management• Prepared reports for tax accountant• Performed semi-monthly bank statement reconciliations to maintain proper cash position• Managed all A/P, ensuring proper and timely payments to vendors• Developed excel-based model for front-office staff to easily and accurately record day-to-day financial transactions

• Supported research division in analysis of Asia-Pacific equities through technical and fundamental analyses• Provided key inputs for recommendation reports to be used by sales division