I founded More Impactful to coach leaders to face their highest leverage challenges & create more fulfilment for themselves and their teams - driving greater impact for the causes they serve!🎯 We help leaders like you - 121! (Leadership Coaching): I coach leaders to gain clarity on their most important leadership challenges, and collaboratively develop strategies to solve them, so they can: - Escape the overwhelm and experience calm and clarity- Lead with confidence in turbulent times- Make better decisions, faster- Navigate sector issues to drive greater impact for your cause 💡 We’ll help your whole team (Workshop Design & Facilitation): We can help you solve your team’s big challenges in a fraction of the time with innovative, highly effective workshops - that will energise and empower your team!Often teams face at least one of these situations You have lots of challenges but not sure of your biggest problemYou’re clear on the big problem, but need ideas to solve it You’ve got lots of ideas to solve the problem - but need to decide where to startWhatever stage you’re at, we design sessions around your unique needs and facilitate them for you - saving countless hours, operational cost and a lot of stress! 🚀 We’ll help you build a culture of high fulfilment and high-performance: We map out your ideal team culture - so you can better understand what fulfilment means to your staff - what a thriving culture would look like - and how to lead them there! DM me or email justin@moreimpactful.org to book a free strategy workshop

I oversee Digital Marketing effectiveness for Macmillan - building marketing capability for a cookie-less environment so the organisation can best support those living with cancer. Facilitate optimisations to campaigns across entire organisation and coach leaders of teams to implement innovative digital strategies.

Paid digital Lead across Macmillan’s brand advertising from end-to-end creative production, ongoing campaign optimisation and evaluation. Collaborated closely with creative and media agencies to ensure future campaigns are delivered on time, on budget and to the highest creative standards and digital best practices.Shaped EDI initiatives across brand advertising in line with wider organisational strategy, collaborating with EDI teams and coaching other departments to build inclusive and representative culture. Successfully scaled Macmillan's spontaneous brand awareness at a national and local level while in post.

Led a high-performing team of multi-disciplinary marketeers, delivering integrated marketing efforts for numerous stakeholder teams within the organisation including frontline services, volunteering, social enterprise, policy, and Crisis at Christmas.Responsible for all aspects of communications planning and creative delivery and digital optimations for stakeholder teams I supported - including creative briefing, developing project plans, agency management, stakeholder engagement, budget management and evaluation against marketing and business objectives.Built a culture of high-performance by implementing new ways of working, strategic best practices and coaching my team. Such processes were adopted by the wider directorate standardising our approach to project planning and tracking, better equipping teams to deliver projects effectively throughout the shift to remote working.Delivered fundraising campaigns in excess of £20 million annually, brand campaigns that increased spontaneous brand awareness, drove e-commerce growth with digital marketing and launched policy campaigns that have overturned outdated laws that criminalised homelessness.

Led on NIVEA/ NIVEA Men digital and social account for Northern European markets. Managing end-to-end creative digital output and optimisation for the brand including social always-on content, web publishing/development, PPC, and SEO. Managed client relationships with various European Heads of Digital.Strategic account management across Samsung account within various divisions; Mobile, Consumer Electronics, Samsung Global and Corporate Social Responsibility. Successful account management grew client accounts and improved client satisfaction.Managed Samsung’s CSR partnerships in the UK, including The BBC, The Science Museum, & The Prince’s Trust. Successful activations raised brand love index scores for Samsung, winning multiple awards including 3 Golds at the 2019 Corporate Engagement awards. Personally Awarded Campaign Magazine Agency Star Player 2017.

Led a team of five international and national volunteers across an international development programme in rural Zambia, facilitating non-formal education services in the community.Delivered non-formal education services tailored to specific community needs outlined in meetings with key stakeholders. Developed leadership and communication skills in new and challenging environment. Took ownership of training and coaching community groups resulting in long-term sustainability of implemented development activities and several new community businesses being established.