Justin Silva Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

-Oversee comprehensive media strategy, planning and activation for Corporate, Divisional and Regional initiatives to enhance brand positioning, drive subscriber growth and retain current customers across all media channels.-Responsible for planning and executing $40M media budget across all channels for Comcast Business, an $8 billion revenue generating line of business, and managing team of employees, including one fully remote.-Drove innovation through creation of the Media Pioneer Series and cross company sessions on Sports Betting/DFS, Metaverse/Web3/NFTs and Social Media/Influencers.-Partner with internal Media Sciences team, building media mix modeling recommendations and optimization scenarios across all paid media channels – including linear TV, video, OTT, online audio, social, display, print, radio, OOH, etc. -Leverage 1st, 2nd and 3rd party data as part of prospecting and customer campaigns and testing new ways to target as cookie usage continues to depreciate amongst user privacy concerns.-Developed and evolved our gaming strategy to reach high-value internet subscribers through partners such as Twitch, Overwatch League, G4, gaming streamers, YouTube Gaming and Activision.-Planned and executed multimillion-dollar digital/social campaigns around Xfinity’s Olympics partnership to generate brand awareness and consideration.

Philadelphia, Pa, Us

-Oversaw $100M+ in paid social across Xfinity and Comcast Business portfolio including setting strategy, managing social partner relationships, developing test and learns, measurement agendas, establishing best practices and serving as social media SME across entire org.-Grew social portfolio spend 4x through proving out full-funnel strategies, standardizing reporting, optimizing ways of working and partnering closer with creative teams to deliver social-specific assets. -Directed media-led partnerships across gaming, NASCAR, music, entertainment and other large publisher deals. Partners included CNET, Cheddar, G9, WWE, Pandora, Dick Clark Productions, CNBC, BuzzFeed, Branded Entertainment Networks.-Planned and executed influencer programs including setting objectives, vetting and picking creators, setting brand guidelines, producing content and measurement/analysis through both direct relationships and 3rd party agencies. -Directly managed partner relationships, including QBRs, Beta opportunities, added value, negotiations, and regular check-ins, with Facebook/Instagram, Twitter, TikTok, Snap, Pinterest, Reddit, LinkedIn and Nextdoor.-Onboarded entire paid social portfolio onto Sprinklr enterprise management platform and revamped creative activation and ad creation process. -Led paid social AOR relationship and development, driving standardization of agency planning, buying, activation, measurement, optimizations, and overall strategic vision.

• Previous topics spoken about include Social Media Marketing, Online Reputation Management, Native Advertising, How to Get a Job in Digital, Trends & Predictions in Digital, Personal Branding and Paid Social Media Advertising.• Events or groups spoken to include MediaPost's OMMA Native, Philadelphia Interactive Marketing Association, Delaware Innovation Week, Social Media Day Philly, New Castle County Chamber of Commerce and Tech Impact.• Enjoy helping teach the future leaders of tomorrow. Presented to classes or honor societies at Drexel University, La Salle University, Villanova University, The University of Vermont and University of Delaware.• Assisted with designing the curriculum and taught the New Media Marketing course at the LeBow School of Business, Drexel University and developed and lead two sessions of the Digital Marketing Fundamentals Professional Certificate at The University of Vermont.

• Formulated all long-term strategies and coordinated day-to-day tactics for Archer Group social media clients.• Hired and managed a team of Community Managers and oversaw the production of all social media content, including images, videos, ads and copy. • Developed integrated digital marketing plans for Wawa’s promotional campaigns to engage customers and drive in-store sales. Tactics spanned Wawa’s online properties, display advertising, mobile app, in-store signage, social media and email channels. Also planned and executed several offline events to drive awareness.• Implemented tracking and established reports for client’s social media and content marketing initiatives.• Analyzed customer demographics to determine optimal mix of paid, earned and owned media strategies to achieve client objectives. Optimized strategies based on real-time data insights.• Spearheaded Wawa's location management and local SEO for 725+ stores.• Presented at new business pitches and served as the SME for social media channels and technologies for all Archer Group clients.• Researched and selected vendors, as well as negotiated contracts, on behalf of clients. • Clients worked with while at Archer Group: Wawa, Appleton Estate Rum, Vikingfjord Vodka, Radian Guaranty, Chase, Herr’s Snacks, Campari, JCPenney Optical, WSFS Bank, Penn Mutual, March of Dimes, Produce Marketing Association, Medecision, Kirna Zabête, AmeriGas and Goslings Rum.

• Launched the Social Media department at Archer Group and grew team to three members. Hired and managed all Community Managers and interns.• End-to-end management of social media presence for the Wawa brand including 1.2M fan Facebook Page; responsible for overall strategy, content creation, community management, reporting and integrating social media into individual campaign executions. Launched Wawa on Twitter, Instagram, Snapchat and Tumblr.• Devised strategic direction for social marketing efforts for several brands through determining business objectives, performing stakeholder interviews, training staff and mapping out tactics.• Managed over $1M in paid social advertising across Facebook, Twitter and LinkedIn including determining targeting, copy, design, bid optimization and reporting for various client objectives. Featured in a case study by the Facebook Marketing Solutions team about successful campaign managed for Appleton Estate Rum USA.• Awarded over $400K in prizes and gifts across various social media channels for brands through contests, sweepstakes, blogger outreach, influencer identification and surprise and delight promotions.• Trained Wawa’s 24/7 Call Center team on how to handle customer service complaints on social media and integrated them into our daily community management workflow and toolset.• Expanded Appleton Estate Rum USA’s Facebook presence 15x through revamping editorial calendar & content, highly targeted promotions and integrating social media into other marketing efforts. Grew Appleton’s Twitter following by 500% through efficient day-to-day management and creation of valuable, user-friendly content. Launched the Norwegian vodka Vikingfjord in the USA through awareness and brand building on Facebook.• Developed social media reporting and analytics framework for clients including competitor tracking and benchmarking through the use of free and paid third party tools.

• Completely managed social media campaigns and accounts against defined success metrics for the NFL Shop and NHL Shop; responsible for developing social marketing strategies, creating content, coordinating with client stakeholders, customer service and performance analysis.• Drove over $800K in combined revenue through social media channels, including Twitter, Facebook, YouTube and blogs for the NFL Shop, NHL Shop and GNC in one year.• Created and promoted True Action's Social Media practice and thought leadership, as well as participated in new business pitches, RFPs and ideation sessions.• Actively researched and managed relationships with third party social media vendors and kept senior leadership up-to-date on industry trends and developments.

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• Assisted with management of $1MM+ a year paid search account budget for a global nutrition and supplement company.• Analyzed detailed data including CPC, impressions, CTR and conversions to reach desired objectives and increase ROI.• Managed the NHL Shop affiliate program; responsible for blogger outreach to top hockey blogs, negotiating with vendors, generating exclusive coupon offers & sending out weekly promotional newsletters.

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• Completed rotational program through Online Marketing and Client Services department.• Assisted in the management of paid search, affiliates, comparison shopping engines and email for several medium sized clients.• Worked closely with Interactive Project Manager and Account Executive to align business objectives and ensure successful delivery of technology projects and marketing programs for the Dick's Sporting Goods account.

Chicago, Illinois, Us

• Fortune 500 company and largest provider of print and related services in North America.• Completed one week of extensive sales training at company headquarters in Chicago.• Researched, prospected and cold called potential customers.• Worked on Coca-Cola account including pricing, inventory management and creating ordering database.

Universal City, Ca, Us

• Worked in Playback- Universal International’s largest TV to DVD department.• Laid out 2006 product catalogue of over 150 titles, analyzed weekly sales figures and compared them to similar products across the market. • Designed and wrote press releases for 5 new titles; collaborated with PR companies.

B.S., Marketing

Education record