With 14+ years of experience as a Senior Product Marketing Manager & Sales Funnel Architect, I have helped companies and entrepreneurs optimize their sales funnels through a blend of creative strategy and data-driven insights. Unlike many marketers who focus solely on the technical aspects of Google Ads and Meta Ads Manager, I prioritize a holistic approach to ensure projects resonate deeply with target audiences. Projects and Tasks Completed:1. Sales Funnel Optimization: Enhanced and managed 50+ sales funnels in the eCommerce, education and SaaS niches, driving conversions and increasing sales.2. Client Collaboration: Worked with prominent brands such as Waterford Whisky, Lancôme Paris, Leeloo.ai, Flixier, and Inflact to develop tailored marketing strategies.3. Campaign Management: Directed digital marketing campaigns focusing on Meta Ads, SEM, and data-driven decision-making to achieve optimal performance.4. Funnel Prototyping: Utilized Miro for funnel prototyping, ensuring clear visualization and effective strategy planning.5. Video Marketing: Leveraged my extensive experience in video production to create compelling video content for marketing campaigns. Technologies Used:• Miro: For funnel prototyping and collaborative planning.• Google Ads and Facebook Ads Manager: For executing and optimizing advertising campaigns.• Meta Ads: For targeted social media advertising.• SEO Tools: For enhancing search engine visibility and driving organic traffic.• Analytics Platforms (GA4, Mixpanel): For data collection, analysis, and validation. Current Role in the Team:In my current role, I lead as a Senior Product Marketing Manager and Sales Funnel Architect. I oversee the entire lifecycle of marketing campaigns, from strategy development to implementation and optimization. I work closely with cross-functional teams to ensure alignment with business goals and deliver exceptional results. Goals for Improvement:While I bring a wealth of experience in video marketing and production, I aim to further refine my skills at the intersection of video production and performance-based marketing. I am committed to staying updated with the latest marketing trends and technologies to continually enhance my strategies. Additionally, I seek to deepen my expertise in customer research, data validation, and empathy mapping to forge even stronger connections with target audiences.