• Defining M&I strategies, working backward from advertiser cohorts (e.g., Retail advertisers vs Digital Brand advertisers).• Working with product & engineering to build experiences that allow for easy and frequent M&I discovery by both internal (Amazon Sales) and external customers, for both pre- and post-campaign learnings.• Working with MADs to explore integrations with relevant 3P providers for both the Audio and Podcast businesses.• Working with marketing/PSS/Sales to leverage campaign performance and learning for building awareness around Audio Ad offers.• Developing measurement to support new products, packages, and deals.

Audio Advertising

• Developed and implemented a new go-to market strategy that increased revenue by 95% withinone year.• Managed a team of program managers to drive process improvements that scaled businessoperations, scope expansion to additional locales, and increase revenue through GTM strategies.

• Single-threaded ownership driving GTM strategy, metrics and data, customer experience, packaging/marketing, and advertiser experience for Fire TV and Amazon Music sponsorships.

• Led a team of 10+ with over $250MM in revenue managed while coaching team to exceed all organizational goals by 150%• Organizational owner of Prime Day and BF/CM Campaign Management NA and IX organization advertising strategy and launches spanning across five major events• Manager sponsor of Global QA SME team and exceeded first pass yield and resolution time goals by 30%• Created and managed the Global Team Lead Program which connected team leads WW to share best practices, provide team updates, and improve organizational efficiency.

• Led integral trainings for internal finance leaders to improve monthly revenue forecasting reports and reduce the variance from 8% to under 2%.• Ideated and owned internal process changes, including a creative workflow update spanning multiple teams that reduced operational work by over 1,200 hours per year.

· Project managing the execution of sold advertising campaigns with the internal Design, Ops, Sales, Quality Assurance and Account Management teams.· Collaborating with remote teams to traffic and program advertisements· Consulting with clients on campaign creative strategy using historical and industry data.· Managing delivery of site-served 3rd party creatives and tags to ensure timely start and full delivery of campaigns.· Troubleshooting any issues surfaced during campaign lifecycle.· Leading process improvement projects to drive increased efficiencies and ease of doing business with both internal and external shareholders.

• Created, implemented, and manage a billing system for a new revenue stream, which includes manual monthly bill calculations as well as forecasting, and reporting future revenue and monetization percentages.• Building out systems in Salesforce to increase the team’s ability to accurately track open cases, project revenue, and see predicted profit for individual customer accounts.

• Customer retention efforts, which includes decline outbound calls, pre-cancellation notifications, and failed payment reprocess attempt notifications.• Proposed and implemented an agent retention program starting in January 2015 which increased the customer save rate by ~4% resulting in minimum $55,000 saved monthly recurring revenue every month since.• Operations Team Member of the Month - January 2016

• Content creation and customization of multiple emails weekly• Data analysis and reporting performance metrics to determine adjustments needed• Daily deliverability reporting, weekly analytic compiling, and year-over-year analysis reporting• Working with merchandisers, designers, and producers to create content and design.

• Managing and consulting of corporate and major university accounts• Supply chain management, product consulting, calculating pricing, and managing company margin• Oversaw and processed over $1.1m in sales, with 5 separate months over $100k in sales

• Social media page management and analytics utilizing platforms such as Facebook, Twitter, LinkedIn, Google+, Wordpress, Foursquare, HootSuite & Buffer• Market research and statistics reports relating to the mobile, social media and technology industries.• Landscape analysis and competition report research and creation.• Assistance with public relations efforts and press release creation.• Content creation and editing content for company blog.• Contributor to overall SEO efforts.

• Social Media Marketing for Warner, Elektra, and Atlantic artists including execution, tracking, and analytics of social media campaigns.• Increasing awareness of various releases by recognizing target demographic for artist and adjusting marketing plan accordingly.• Seattle area event promotions, including live show and in-store performance coverage.• Creating and implementing marketing plans, including contests, giveaways, and on air spots for artists.• Tracking and ensuring CD placement in retail and independent record stores, as well as proper placement for POP and promotional materials.