The Patriot.Designing for DefenseDeveloping for DisputeDistributing for DutyNational to localBroad reach to high touchAwareness to appointmentAffinity to accessionFreeing myself from metaphor by focusing in on mission.Taking all that I’ve learned and positioning it toward purpose for the U.S. Army.

The Heretic.I doubt, therefore I am.Seeing the stones as a road.Seeing the road as a journey.Seeing the journey as a stone.There is no digital. There is no social. There is no mobile. There is only an increasingly distributed, increasingly diluted audience; and the myriad ways to engage our varied and vacillating targets.It's about ripping down silos like a twister through the Corn Belt - we all consider, we all concept, we all create. It's about turning unique opportunities into standard practice by standing on the delta to see where the curve goes. It's about knowing the difference between correlation and causation, between performance and proof, between ideological and empirical, between gut and evidence.Cautiously but enthusiastically engaging partners, platforms and pathways that can help turn ping into pixel, and pixel into profit for McDonald's.

The Outlaw.Connect. Collect. Convert.Here, fish fish. Tell me your wish.It's not about destination. It's about demonstration.It's not about manipulation. It's about motivation.It's not about sign-ups, downloads or cross-sells. It's about leg-ups, fourth downs and crossroads.Giving hand raisers what they want, where they want it, when they want it - desktop, couch, sidewalk - sit down, take out, delivery - digital, social, mobile. Filtering out the noise in the data for clear signals and the occasional customer insight. Leveraging the paid, influencing the earned and managing the owned for McDonald's.

The Sage.Navigate. Facilitate. Advise.Provided large engagement oversight while minding the details and minimizing risk. Served as executive client adviser for both strategic and tactical direction, including dot com, mobile, social and search. Developed client relationships by both exceeding and managing the expectations of McDonald's, OfficeMax, Emerson and Lutron.

The Magician.Diving deep.Provided business and functional requirements through information gathering, technology assessment and content analysis. Delivered engagement scenarios and implementation strategy to clients such as McDonald's, AT&T and Lutron.

The Hero.Beauty and focus.Provided customer acquisition and retention through creative strategy, technology implementation and user experience data analysis. Executed innovative and inspired brand delivery and messaging that met the challenges of such clients as Pella Corporation, CME Group, H2OPlus and Quill.

The Innocent.Teeth cutting. Brush clearing.Provided facilities planning, technology implementation, infrastructure design, hosting operations and applications managements for such clients as Hallmark, General Motors and United Airlines. Led the design, build and ongoing management of Giant Step's mission-critical data center while heading up the programs, partnerships and services comprising Giant Step's extensive development+delivery infrastructure.