Super excited to have joined the amazing Product & Design team at Future Fertility! As the lead designer for this growing AI med-tech startup, I'm working closely with IVF and egg freezing patients, fertility doctors (REIs/OBGYNs), embryologists, AI and data science experts, and other clinicians across the continuum of fertility technology. Together, we are working to help unlock the future of personalized fertility care around the world.

I help designers and product managers by providing mentorship on navigating careers in tech

I took a planned sabbatical from my role with ExperiencePoint in order to pursue personal goals and projects. Some of the fun things I got up to during this time included a bit of travel (Indonesia 🇮🇩, Mexico 🇲🇽), pursuing a few side hustles with Amazon and Etsy, and a good portion of my time was focused on helping my wife—Dr. Danica Kyryllo—bootstrap her first chiropractic clinic in Pickering, Ontario as a small business owner. This included launching and managing the clinic website (www.topchiro.ca) and supporting digital marketing campaigns on Google and Meta, among other things to drive patient awareness and appointment sign-ups.At the end of my sabbatical, I decided to start a new role as the lead designer at Future Fertility, an exciting fertility-tech startup 🙂

I was promoted to direct product strategy, planning & development for a portfolio spanning 10+ training products for 25,000+ users / year. ExperiencePoint's world class training inspires new behaviour for organizations, and helps people transform challenges into opportunities using design thinking.• Lead & empower the product team to drive product growth, develop a centre of product excellence & to build & scale processes along the way• Develop the overall strategy, vision & roadmapping of our products to best meet the needs of our diverse range of global customers• Collaborate & co-create with end-users & cross-functional teams (dev+QA, creative+design, sales, delivery, support) to discover, design, build & ship features & products that add value for our customers, who have included over half of Fortune 100 companies• Drive the commercialization of new products that help organizations adopt design thinking mindsets & principles to drive capability building & behaviour change at scale

Hired to productize a capability building service offering for Fortune 100 companies to level-up employees with innovation skills.• Led the 0→1 product development for Impact by ExperiencePoint, a virtual design sprint now used by 3,000+ workshop participants (and counting!) across 8 countries• Spearheaded the design & productization of a unique enterprise-training-at-scale program used to train thousands of workers globally in design thinking; enabled fulfillment of key client deliveries while systematizing the offering for scalable operation• Collaborated directly with sales & clients as a subject matter expert to drive the fulfilment (and operationalization) of large-scale product deliveries with key clients such as Ford Motor Company, Ping Identity, Amway, QVC & Coca-Cola

Hired as a Service Design / Interaction Design Lead at Fjord to provide service design & product design expertise & team leadership for 2 key Accenture client projects in 2019.• Led a team of 4 product designers providing agile design services to TD Bank; navigated complex client & development team needs to ship an international money transfer product used by millions of customers• Co-led a complex & large-scale service design project for Metrolinx / PRESTO, where we designed the future payment solution & ticketing experience for provincial & municipal Metrolinx transit users, the designs of which are now used by 50M+ monthly public transit users across Ontario; I also led targeted qualitative & quantitative UX discovery research for this project• Used diverse collaborative product & design tactics such as design stream project planning & stakeholder management, UX research including interviews & synthesis, iterative prototyping & co-creation, feature prioritization, service blueprints & user flow maps

Hired & promoted to lead the software (UX) & hardware (ID) design team for an integrated clinical product suite spanning solutions across neurosurgical imaging (MRI), planning, navigation, and advanced surgical microscopy. Collaborated with & designed for a wide range of clinician users, including neurosurgeons, neuroradiologists, nurses, MRI techs, and clinical apps specialists.• Led the UX design for an innovative voice control UI for neurosurgeons to make commands — e.g. “OK, Vimo! Zoom in!” — to control their microscope, eliminating unnecessary hand movements; led microphone selection, clinical testing, & 10ft UI design• Redesigned the touch-screen UI for Modus V, a $1M+ USD surgical robotic microscope designed for neurosurgeons, nurses & clinical apps specialists; led the redesign from v1 to spec, including iterative rounds of user testing with surgeons & nurses• Planned & led the company’s UX research practice; led dozens of user interviews with clinicians, shadowing 10+ live surgeries, & many iterative rounds of formative & summative user testing, in accordance with FDA medical device submission protocol

Promoted to a product design manager for the largest human factors and user experience design team dedicated to healthcare internationally. My responsibilities included management and oversight of the design and evaluation of web and mobile apps, medical systems, and devices in the healthcare context.• Co-managed a continually growing team of designers (8) and human factors specialists (15) across 20+ design and human factors projects for diverse private and public sector clients• Led multiple UX mobile app and web design projects start-to-finish: project bidding and proposal writing, design research, design iterations, usability testing, development

Hired & promoted as a UX designer and senior engineer, where I led projects focused on the design and evaluation of web and mobile apps, medical systems, and devices in the healthcare context. The team is part of eHealth Innovation at the University Health Network in Toronto, where it is uniquely embedded in Toronto General Hospital with access to clinical users and patients to design and test for.• Project lead for the design of an online platform for the Movember Foundation to support the needs of men with prostate cancer; used a service design approach to spec out the project requirements and gather feedback via ethnographic discovery research, participatory design sessions, and multiple rounds of user testing with representative users• Served as a human factors engineering consultant to the province of Ontario in aid of the Canadian government’s operation to migrate 25,000+ Syrian refugees to Canada from the Middle East in 2015/16• UX designer for bant, an app designed to support seniors with multiple chronic conditions; the app was designed to track the patient’s blood sugar, blood pressure, weight, and symptoms associated with chronic kidney disease, congestive heart failure, and chronic obstructive pulmonary disease• Project lead for a Medtronic UI design initiative tasked with re-imagining how patients and clinicians engage in routine pacemaker follow-up appointments; the project involved user shadowing and task analysis of complex workflows, numerous rounds of creative brainstorming and design iterations, and the creation of an interactive prototype• Project lead for the ISAAC mobile app that allows 27,000+ Ontario cancer patients to manage their symptoms and increase engagement with their care providers• Redesigned the clinical scheduling interface for the OSCAR McMaster EMR product suite, a popular web-based EMR product suite used by well over 1,000 clinics across Canada

Hired & promoted to work as an Information Architect in the Experience Design group at SapientNitro, where I was responsible for the UX design & definition of large-scale cross-channel platforms. I primarily supported Jeep.com & Chrysler International, and did some work for Intel and Unilever.• Led the UX definition→design→spec/dev→product launch for the first version of Jeep Badge of Honor, a gamified rewards & social platform for Jeep off-roading enthusiasts; the platform & app now has 15,000+ iOS reviews & 100,000+ Google Play downloads• Collaborated as a UX designer in multi-disciplinary teams to create & update product pages, develop information architecture & UX flows, perform navigation audits & site updates, & ideate on digital ad campaigns for the award-winning Jeep.com e-commerce website• Provided UX design & product strategy support for the international digital web experiences for the Chrysler, Dodge, Jeep, and FIAT brands; supported 60+ international market sites with diverse regional needs, content offerings, cultural customs, and language barriers• Leaned into data; worked with marketing analytics teams to propose incremental, iterative improvements to site designs to improve success metrics of key performance indicators, including lower funnel activities leading consumers through the purchase funnel• Conducted numerous user experience reviews, audits, and forward-thinking research to identify opportunities to more easily facilitate user-focused shopping and browsing experiences

Worked in the safety-critical military & commercial aerospace industry as a design specialist in the Human Factors Engineering department for my 16-month Professional Experience Year at the University of Toronto. Supported numerous projects in cross-functional teams of systems engineers & human factors experts to gather product & design requirements & develop effective design strategies. • Designed software UI pages & supporting technical requirements & specifications for new safety-critical aircraft landing functionality associated with the CMA-9000 Flight Management System (LPV)• Supported the development of flight-deck procedures & checklists for the Canadian Forces’ CH148 Cyclone helicopter• Conducted research on the uses of Electronic Flight Bags (EFB) to better understand user requirements of document management in aircraft cockpit environments• Supported the investigation of the uses of virtual social networking in the context of military interoperability for the Canadian Forces, in collaboration with DRDC & the University of Waterloo• Supported the development of several project proposals in response to RFPs from the Canadian Government; a number of these proposals were the selected winners in the bids• Generated compliance reports for submittal to Transport Canada Civil Aviation to identify human factors concerns for the CMA-9000 Flight Management System

Tutored high school students in trigonometry, calculus, and physics.

Hired as an engineering intern in a large-scale manufacturing plant that produced the Case IH Magnum tractor series for the global agriculture sector. Actively supported the transformation process to convert the plant's traditional manufacturing processes to that of a lean facility.• Conducted ergonomic safety evaluations of over 80 assembly line workstations to improve operator safety and stratify work areas needing immediate lean manufacturing improvement projects• Performed analyses of value-added and non-value-added activities in a tractor assembly line using Basic MOST Work Measurement System and through the creation of scaled spaghetti diagrams• Analyzed and categorized assembly-wide quality and defect management system data to pinpoint root causes of defects in order to facilitate the improvement of error prevention on the shop floor• Developed defect recording system that tracks damages made to screw studs in order to properly identify costs associated with problems originating from vendor defects• Carried out tool cut timing for industrial machining area in order to determine cost-benefit ratio of purchasing improved tools versus keeping existing ones