🚀Digital Strategy/Marketing Transformation Leader🚀I am a multi-award-winning Digital Strategy and Marketing Transformation Leader with a track-record of driving growth and value for brands and business through innovative service design, data, technology customer experience, and marketing leadership. With nearly 20 years of global experience, I’ve had the privilege of shaping strategy and leading cross-functional teams to transform visions into profitable realities for some of the world’s biggest brands.🌐 Global Perspective, Local Impact 🌐My approach combines analytical and strategic thinking with a people-centric focus. This combination has empowered me to develop cutting-edge solutions that address real human and business needs in ways that feel natural and intuitive. My experience spans NA, EMEA, and APAC, each of which have enriched my perspective of market and cultural nuances allowing me to develop inclusive strategies that perform both locally and globally.💡 Innovation & Leadership 💡I've pioneered transformative approaches to digital that supercharge the effectiveness of marketing, ecommerce, loyalty, and CRM. All the while I’ve built a reputation for leadership in emerging tech such as AI, Web3, and AR/VR/XR. My success in this area has been recognized through award shows and as Jury President of the Creative Business Transformation category at the Cannes Lions.🎯 Client Success & Recognition 🎯My efforts have translated into tangible success across industries for clients like Microsoft, Samsung, Foundation Medicine, Astra Zeneca, J&J, HSBC, Lloyds Bank, Shangri-La, Qantas, Unilever, and more. I’ve been honored to see my work awarded by Cannes Lions, D&AD, the Effies, etc. But I take the most pride in seeing the work deliver real and measurable value for businesses and their customers.🤝 Collaboration & Growth 🤝Collaboration is key in my playbook. I’ve built and nurtured large multi-disciplinary teams of experts, fostering environments of ideation and experimentation. This has not only led to significant client wins and business growth but also to a positive, inclusive workplace culture.📈 Education & Thought Leadership 📈I believe in continual learning and knowledge sharing. What I love about my work is that there is always a new problem to solve, a new technology to consider, and a new behavior to plan for. The constant evolution challenges me to think about what’s next. I am a sought after thought leader and speaker and I host a semi-regular Podcast where I discuss the latest in digital strategy and emerging tech.