Justin Peyton Email & Phone Number

United States

Guiding brands to growth through through a unique combination of actionable marketing strategy, digital transformation, technology and AI prowess, and relentless focus on audience understanding.𝗪𝗼𝗿𝗸 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:→ Connecting marketing strategy with business outcomes→ Modern content supply chain advisory→ Enterprise level AI consultancy and use case development→ Digital Transformation→ Service Design and Customer Experience Consultancy→ Emerging Tech and Blockchain use case design and consultancy→ Start-up and scale-up advisory and fractional leadership→ Thought leadership, author, and Podcast host

A marketing led society focused on identifying and developing use cases built on blockchain technologies. Advocating for a utility first approach to the technology.

New York, Ny, Us

Practice development and leadership. Helping marketers solve their business challenges through emerging technologies and by catering to changing customer behaviors. Developed a model and approach to help brands meet a higher bar for customer engagement as they are increasing active and choiceful in the media they consume and the channels they engage with. → 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗳𝗼𝗰𝘂𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: AI, web3, gaming, spatial computing / AR / VR / XR→ 𝐊𝐞𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬: Microsoft, Unilever, PIF, L'Oreal

New York, Ny, Us

Leading strategy for Wunderman Thompsons global relationship with Microsoft. Working with Marketing, Content Production, Global Demand Center, and the Global Partner Channel.𝗪𝗼𝗿𝗸 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:→ Grew the relationship by expanding our work through new business in win the Global Partner Channel.→ Led the experience design process for site experience redesign work.→ Supported process and consistency in content production and delivery.→ Drove AI concepting and innovation to accelerate content production, social distribution and measurement.

New York, Ny, Us

As the Chief Transformation & Strategy Officer for Wunderman Thompson APAC, I lead a diverse team of multi-disciplinary experts located across 13 markets. Focused on helping clients grow their business by adopting a customer-centric and action-oriented approach to marketing and service design. To facilitate this, I am responsible for connecting disciplines that include technology, data, customer experience, ecommerce, brand strategy, and communication planning.𝗪𝗼𝗿𝗸 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:→ Drove the integration of JWT and Wunderman capabilities allowing for improved service delivery and client growth.→ Practice leadership of our technology, data, customer experience, ecommerce, content, brand strategy, and comms planning teams.→ Launched a community to connect teams across markets that had previously operated independently→ Executive sponsor for the HSBC and Kyndryl accounts→ P&L responsibility→ Led new business and sales activity with high win / conversion rate→ Developed our Emerging Tech practice which went on to deliver work for key clients across the region→ Member of the WPP Web3 and Emerging Technology council→ Spearhead the vision and development of Reveal. Our computer vision for creative testing tool→ Salesforce alliances leader for APAC→ Guiding clients across a broad range of industries including: Technology, Media, CPG, Travel & Hospitality, Finance, Healthcare, Utilities, Government→ Developed marketing work that won both creative and effectiveness awards at Cannes Lions, Clios, D&ADs, Spikes, Effies, etc

London, Gb

Singapore, Singapore, Sg

Central Business District, Sg

As part of the Regional Board of Director, I work with my industry peers to support and grow the digital industry through the development of thought leadership, research, training, as well as best practice guidelines. Further to this, the IAB advocates and advises on policy matters that impact digital publishers, data platforms and advertisers.Beyond my role on the Board, I oversaw the data committee and mentored upcoming talent from within the industry.

Central Business District, Sg

London, London, Gb

I spent 13 years at Digitas where I had the privilege to work across multiple roles and markets, always with a consistent focus on leading brands in their efforts to succeed and grow in an increasingly digital world.During my time at Digitas, I launched the business in APAC, growing it from 5 people in one office to nearly 1,000 people across 9 offices in 6 years, I led strategy and rapidly scaled the business winning the trust and driving growth for many of the largest brands in the region. In each case, I helped brands to succeed in their ambitions by guiding their digital transformations across the end-to-end customer journey. This involves developing the brand and experience strategy, guiding performance marketing and media, and leading innovation and service design all powered and enabled by future-facing approach to data and technology.Along the way, I won the work and built relationships with many of the world's largest and most innovative brands, and was recognized by the industry through both personal and agency awards.Additionally led alliance relationships with technology partners.

London, London, Gb

Digitas is the largest global full-service technology and marketing agency with over 7,000 people globally.As Head of Strategy for the MENA region, I am responsible for leading a team of strategists, researchers, planners, and analysts in an effort to drive growth for our clients and our business.Together, “the strategy team” helps clients transform their businesses in such a manner as to capture the emerging value that digital technologies can offer and enable new models for growth, differentiation, and continued success. As a business, DigitasLBi is technology agnostic, and as such, we focus first on the problems to solve and the opportunities in front of our clients before recommending tools, techniques, and strategic recommendations.

London, London, Gb

Supporting and guiding financial service clients in their digital transformations and in their objective to succeed in today's fast-growing digital economy.Clients included: RBS, Lloyds Banking Group, Barclays Wealth, Invesco, Investec, Standard Chartered and others.

Founded and operated a UK-based Post-Production Services company.Delivered Visual Effects for many Studio films and independent films.Produced the independent feature films Chemical Wedding (written by Bruce Dickinson - Iron Maiden), and Believe.

Equity options and fixed income trader.Market maker at the PSE, CBOE and CBOT.Launched and grew the Chicago arm of the business. Responsible for a team of 4 other traders.