My current role is to lead the Global Content Roadmap, executed by affiliates, and support for the Pernod Ricard group of brands.Key responsibilities include leading: - Development of solutions to drive the effective use of global brand assets- Growth of the in-house agency network, streamlining operating model for effective content creation- Global website & analytics strategy & project management- Global Search Strategy & measurement- Leading the group strategy on innovation for content development- Generative AI group guidelines and platform management

My role was to lead the Content & Engagement strategy in established and emerging platforms for Jameson Irish Whiskey. Key Roles: • Digital & Social Strategy on Hero campaigns – Father’s Day, Dermot Kennedy, Jessie Reyez, Stay Inn, Holidays, Jameson Orange launch, World Whiskey Day etc.• Lead the delivery of Jameson Virtual Connections strategy, entry into Gaming market• Lead development of YouTube Content Strategy • Creation of brand-owned YouTube Content series • Driving content innovation for Jameson at a global level• Digital & Social Media Strategy, implementation across global markets• Production and delivery of global quarterly content calendar• Manage post-campaign analysis with Digital & Consumer Insights teams• Content co-creation with Drive markets, supporting localised content • Management of market content strategies to ensure alignment with Global strategy• Digital consultation for launch of: Barrel Club Midleton Distillery, Jameson HOSTS

My role was to manage all touch points of Social & Digital by managing our partner agencies to deliver strategy, content, campaigns and media spend.Key Roles: • Driving content innovation for all brands• Digital & Social Media Strategy• Media schedule approvals and input• Reporting insights • Overseeing Community Management teams• Briefing and approval on campaign content - external stakeholders• Creating campaign strategies • Influencer campaign management • Website & Newsletter content management - external stakeholdersAs the client, I will brief agencies on deliverables, managing and directing the process for each of my brands. The brands I currently manage:• Jameson Irish Whiskey• Absolut Vodka• The Glenlivet• Chivas Regal• Martell Cognac• G.H.Mumm Champagne• Altos & Olmeca Tequila• Beefeater

I work freelance with a startup company called Garnish Global, which is a mobile-based beverage training service for people who want to work in the hospitality industry. Garnish provides them with a baseline of knowledge in order for them to increase their chances of securing employment.My role for this startup is managing the social media, based off the initial launch strategy I created which included Advertising, targeting and content strategy. I also design, setup and manage all the various ads for this page, as well as create the content.

My job role included:• Social Media & CRM strategy• Content Strategy & creation• Managing Community Management teams• Content Design• Digital Strategy• Reporting & analytics• Paid Media & campaign managementSocial Media Strategist for: • Glenfiddich South Africa, Kenya, Nigeria & Tanzania• Grant's Whisky SA, Kenya, Nigeria, Tanzania• Russian Bear• Glen Grant Whisky (ended Dec 2016)• Wellington VO Brandy (ended March 2017)Campaigns recently worked on:• Glenfiddich Independent Bar (Social Media, content & paid media strategy)• Russian Bear #IAMNEXT (Social Media & Content strategy)• Russian Bear King of Kicks (Social Media & content strategy, influencer selection)• Grant's Whisky Global Brand Ambassador (Content strategy)

Content Strategist for: • SKYY Vodka (SA & Africa), • Grant's Whisky (SA & Africa) • Wellington VO BrandySocial Designer for: • SKYY Vodka• Grant's Whisky • Wellington VO • Glenfiddich • Glen Grant• Rémy Martin • Russian Bear•Rush Vodka Energy

Designing Social Media and digital content for brands such as Remy Martin, SKYY Vodka, Russian Bear, Aperol Spritz, Hendrick's Gin, Glen Grant, Grant's and Monkey Shoulder.Also being involved in brainstorms for certain brand campaigns, filming, editing and storyboarding.

This was a mandatory 4 week internship required for my final assessment at college. I got to brainstorm as an Art Director for brands such as Cape argus, Cape Town Fish Market, Open Africa and WeChat. I ended up staying a few weeks longer until their year ended because I found the job very exciting and I wanted more experience.

Studied BA, Creative Brand Communications, specialising in Art DirectionQualifications & accolades:• BA Creative Brand Communication (Art Direction)• IAA Certificate in Marketing Communications• AAA Excellence Award for outstanding achievement: Adobe CS5• Top AAA brandfile team 2013

Oppikoppi presented the AAA School of Advertising with a brief to develop their 2014 campaign. I was one of the Art Directors in the team and my role was developing the digital ideas and executions for the campaign. Our campaign won the pitch and will be implemented in conjunction with Hilltop Live as the 2014 Oppikoppi Campaign.