Justin Lafferty Email & Phone Number

As a senior editor of Salesforce's industry-leading 360 Blog, I work across teams to break down complex jargon into easy-to-understand language. I coach writers on Salesforce's voice & tone as well as SEO best practices, edit blog posts, and post content through WordPress.- 106.5% year-over-year growth in pageviews, blending SEO framework and best practices into our strategy.- 37% increase in time spent on site, improving blog post copy to entice people to read to the end of the page — and move down the funnel.- 32.7% increase in visits from organic search, thanks to crafting quality content on high-priority SEO terms

Remote

I wrote and edited external communications for Meta, including blog posts, news releases, op-ed content from executives and press statements. Working with different departments, I helped Meta sound more human and less corporate across several platforms.

Las Vegas, Nevada

I managed social media & copywriting for a leading aftermarket power sports company. I fueled a 221% year-over-year growth in Facebook engagement, awakening a once-stagnant fanbase. I also grew Instagram engagement by 100% and followers by 43%. Through consistent blogging on topics of interest to the consumer base, I've more than doubled Dynojet's average monthly blog traffic, ranking on the first page of Google search for "UTV racing."

I work directly with Major League Baseball players on content for their social media channels, driving awareness of their efforts with nonprofit foundations. I also manage the social media presence for Big League Impact, penning blog posts and sharing news. Sparked 123% increase in engagement, 150% jump in impressions on Big League Impact's Twitter — all organic.

I compose B2C copy (email, newsletters, social media, landing pages, websites, printed materials) for companies in the tactical, office tech, CBD and publishing verticals. In just one month, emails I've written converted more than $140K in revenue.

Greater San Diego Area

Provide coverage of high school, college and professional sports in San Diego, crafting game recaps on deadline, as well as in-depth feature stories.

Greater San Diego Area

Provide copywriting for videos shown through Padres social media channels, as well as at Petco Park. I also write content for a variety of needs, including the Padres' FriarWire blog.

San Diego

• Sparked 29 percent year-over-year increase in social media engagement• More than doubled monthly video plays, from 1.2 million to 3.1 million• Boosted the Padres’ Twitter fanbase by 20 percent• Also provide copywriting, editing, blogging and various content tasks

San Diego

I work with brands and CEOs, helping them share their stories with the world.

Plan and edit breaking news, analysis and feature stories for SocialTimes, part of the Adweek Blog Network. Facilitate coverage of major social networks, such as Facebook, Twitter, Pinterest, LinkedIn and Google+, as well as mobile apps and games.

Provide coverage of East Bay Area high school sports on deadline. Post scoring updates and highlights, as well as interact with fans, parents and athletes through Twitter.

San Francisco Bay Area

Provide breaking news and analysis for Inside Facebook, a leading blog about Facebook marketing, advertising and innovation with a robust international readership.— Utilized Google Analytics research and SEO tactics to spark 10 percent pageview growth from 612,000 visits per month to 678,000 visits per month.— Increased the average time spent on site more than 20 percent— from 37 seconds to 46 seconds— More than doubled Facebook fanbase, from 41,000 to 100,000, by curating highly shareable content and posting timely news— Launched Inside Facebook presences on Google Plus and Pinterest

San Francisco Bay Area

Started covering the world of Facebook, writing about the actions of Co-Founder and CEO Mark Zuckerberg, the wide world of Facebook marketing and pretty much everything else about the social network.

Brentwood, Ca

Facilitated sports coverage of five high schools, managed a team of freelance writers and photographers, covered crime and politics in the city of Antioch. Initiated and managed special sports sections of the newspaper that delivered an additional $20,000 in revenue.

Created and coordinated content for the Our Town (community news and features) section of the Tracy Press. Reported on the community of Mountain House as a beat writer as well as several school districts. Also a general assignment reporter for breaking news, having covered the Sandra Cantu case. Part of a news team nominated for the Pulitzer Prize.

Covered high school sports games and wrote in-depth features on notable prep athletes throughout San Diego.

Managed a staff of collegiate writers at a top student newspaper. Covered news and sports, and led a team of writers through coverage of San Diego wildfires and an college fraternity drug bust.

Covered San Diego State University baseball, coached by Tony Gwynn. Also helped plan sports sections of The Daily Aztec, editing stories by student reporters.

Bachelor Of Arts (Ba), Interdisciplinary Studies (English, Rhetoric & Writing Studies, Exercise & Nutritional Studies)

Activities and Societies: The Daily Aztec

Associate Of Arts - Aa, Liberal Arts

Activities and Societies: Co-Editor in Chief, Sports Editor - The Los Medanos College Experience

Diploma

Activities and Societies: Company, Yearbook, Editor in Chief - The Spartan newspaper

Public Relations

From Pitch to Print: An Introduction to Public Relations