Justin Laing
AeroLeads people directory · profile

Justin Laing Email & Phone Number

CTO at Tote at Tote Technologies
Location: Santa Cruz, California, United States 10 work roles 1 school
1 work email found @cranklogic.com 5 phones found area 360 and 831 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 5 phones

Work email j****@cranklogic.com
Direct phone (360) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
CTO at Tote
Location
Santa Cruz, California, United States

Who is Justin Laing? Overview

A concise factual answer block for searchers comparing this professional profile.

Quick answer

Justin Laing is listed as CTO at Tote at Tote Technologies, based in Santa Cruz, California, United States. AeroLeads shows a work email signal at cranklogic.com, phone signal with area code 360, 831, and a matched LinkedIn profile for Justin Laing.

Justin Laing previously worked as Chief Technology Officer at Tote Technologies and VP of Engineering at Jane Technologies, Inc.. Justin Laing holds Ba, Computer Science And Biology from University Of California, Santa Cruz.

Company email context

Email format at Tote Technologies

This section adds company-level context without repeating Justin Laing's masked contact details.

{first}@cranklogic.com
86% confidence

AeroLeads found 1 current-domain work email signal for Justin Laing. Compare company email patterns before reaching out.

Profile bio

About Justin Laing

My skills and experience include:-Co-Founding and successfully selling two SaaS software companies: MerchantOS, and Crank Logic.-Director of Engineering at two hypergrowth startups: Lightspeed and Looker. Both grew to multi-billion dollar companies. Played a key rolls in both engineering and product strategy.-An obsession with making software that solves real problems for customers.-Software development, Since I first put my hands on a TI85 graphing calculator with Basic, I've been obsessed with coding.-Building large scale system: I built MerchantOS from scratch to a tool that was used by over 2,000 retailers processing a billion dollars per year in sales. In 2013 MerchantOS was successfully acquired by LightSpeed Retail, an Accel Venture-backed leader in Retail Software.-Architecting and managing software at scale. I ran the team that built Lightspeed Retail, the industry-leading point of sale for small to mid-sized retailers in the US and Canada. During my tenure, the platform grew to serve many thousands more retailers and billions more in annual payment processing. That technology is the backbone of Lightspeed’s retail engine ($10B+ market cap).At Looker, I led our industry-specific analytic apps. These apps drove the adoption of Looker and were called out in the sale of Looker to Google ($3B).-Leading expert in inventory-centric software for small retail.-In-depth knowledge of Cloud technologies including AWS (EC2, SQS, SNS, DynamoDB, S3), Linux, MySQL (at scale), PHP (at scale), Memcache, React, Python, and more.-Delivered a large scale analytics platform using Looker + Snowflake.-Building teams that love to come to work. I strive to build teams and work environments that enrich the lives of my employees. I love working with smart, motivated people to solve problems, and they love working with me because I care about them, the customer, and the problems we are working on.-Marketing: SEO, SEM, trade shows, word of mouth. Successfully bootstrapped MerchantOS to profitability and a successful sale.

Listed skills include Software Development, Mysql, Javascript, Php, and 34 others.

Current workplace

Justin Laing's current company

Company context helps verify the profile and gives searchers a useful next step.

Tote Technologies
Tote Technologies
CTO at Tote
AeroLeads page
10 roles

Justin Laing work experience

A career timeline built from the work history available for this profile.

Chief Technology Officer

Current

Tote is venture-backed and based in the Bay Area, CA. Our mission is to help enterprise retailers deliver seamless experiences for their consumers.

Dec 2024 - Present

Vp Of Engineering

Current

Santa Cruz, Ca, Us

-Joined Jane to build Jane POS: The in-store compliment to Jane's industry leading Ecommerce platform for cannabis dispensaries.-Leveraged my knowledge and skills around Point of Sale and leading engineering teams.-Built a new team and,-Successfully launched Jane POS and began a process of continual improvement to both the product and the team.-Introduced and reinforced many engineering best practices across the organization.-Coaching and mentoring of engineers at all levels. Developing new engineer leaders and core contributors.-Facilitating and developing cross functional collaboration between Design, Product, and my engineering team.

Mar 2022 - Present

Staff Software Engineer

Mountain View, Ca, Us

After transitioning my team to Google, I chose to move to a Staff Software engineer role at Google. This denoted the successful transition of myself and team from Crank Logic to Looker and on to Google through those acquisitions.

Dec 2019 - Jan 2021

Director Of Engineering

Santa Cruz, Ca, Us

Joined Looker to build vertical specific data applications. Helped win key accounts for Looker including fortune 10 companies. This strategic initiative was mentioned as one of the key features and initiatives at Looker when acquired by Google for $2.9 billion in 2020. Successfully transitioned myself and team during the acquisition of Looker by Google.

Dec 2017 - Jan 2021

Ceo And Co-Founder

Enabling main street retailers to be successful in the new age of big data and business intelligence. We give independent retailers the same tools as large corporations to analyze their data and draw out insights that help them improve their business and make more profits.- Successfully sold the product and IP to Lightspeed- Successfully transitioned the team, including myself, to become part of Looker

Oct 2015 - Jan 2018

Director Of Engineering

Montreal, Quebec, Ca

-Scale the product from 2,000 to over 8,000 retail locations.-Launched 4 new products.-Built the team from 4 to over 30, including directly recruiting many developers, ops, and QA.-Delivered hundreds of features and fixes to the SaaS product.-Oversaw the transition from MerchantOS to Lightspeed. MerchantOS becoming Lightspeed Retail, the flagship product of Lightspeed POS.

Jun 2013 - Sep 2015

Cto & Co-Founder

(Acquired by Lightspeed POS)-Co-founded the company.-Responsible for 100% of the development of the product from 2003 to 2008-Scaled the SaaS product from 0 to over 2,000 retail locations running our software with billions in transaction processed.-Functioned as the director of marketing, planning and executing strategies in SEO, SEM, word of mouth, trade shows, content marketing.-Manage a team of 23 employees, hiring and firing.-Involved in all areas of the business while we bootstrapped.-Negotiated successful sale of the business to Lightspeed POS.

Aug 2003 - Jun 2013

Software Developer

Schoolmaster

Software developer. Implemented features, reports, bug fixes in C to the core Student Information System product.Created the first mobile app for the company, a Palm application that allowed staff to look up students and report on attendance and grades.

Sep 2002 - Aug 2004

Intern - Software Development

Apt Technlogy

Created a disk analysis tool in Pascal.

May 1998 - May 1999

Web Designer

Santa Cruz, Ca, Us

Designed, developed, and maintained web pages for various departments within UCSC. Met with coordinators/clients, developed specifications, and designed web sites from the ground up.

Jun 1997 - Jun 1998
1 education record

Justin Laing education

  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Computer Science And Biology
FAQ

Frequently asked questions about Justin Laing

Quick answers generated from the profile data available on this page.

What company does Justin Laing work for?

Justin Laing works for Tote Technologies.

What is Justin Laing's role at Tote Technologies?

Justin Laing is listed as CTO at Tote at Tote Technologies.

What is Justin Laing's email address?

AeroLeads has found 1 work email signal at @cranklogic.com for Justin Laing at Tote Technologies.

What is Justin Laing's phone number?

AeroLeads has found 5 phone signal(s) with area code 360, 831 for Justin Laing at Tote Technologies.

Where is Justin Laing based?

Justin Laing is based in Santa Cruz, California, United States while working with Tote Technologies.

What companies has Justin Laing worked for?

Justin Laing has worked for Tote Technologies, Jane Technologies, Inc., Google, Looker, and Crank Logic.

How can I contact Justin Laing?

You can use AeroLeads to view verified contact signals for Justin Laing at Tote Technologies, including work email, phone, and LinkedIn data when available.

What schools did Justin Laing attend?

Justin Laing holds Ba, Computer Science And Biology from University Of California, Santa Cruz.

What skills is Justin Laing known for?

Justin Laing is listed with skills including Software Development, Mysql, Javascript, Php, Software Design, Team Leadership, Management, and Entrepreneurship.

Find 750M verified contacts

Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.