Responsibilities include:* Monitor social media trends * Track social media growth through analytics (WoW, MoM, YoY)* Engage with followers and gauge sentiment on the HRC brand* Monitor competitors * Update monthly calendars for HR Marketing and Social Media* Plan and organize shoots for creative* Brainstorm and execute new campaigns for yearly activations * Manage X, FB, IG, TIkTok and LinkedIn Corporate pages * Contact and arrange content with influencers * Assist Events and Sales Director with Marketing emails monthly * Review and approve digital marketing creative assets * Evaluate SEO/SEM Digital Marketing efforts * Report to SVP of Marketing weekly to ensure we exceed quarterly goals* Educate staff on Hard Rock's Social Media SOP* Influencer campaign strategy and outreach* Editing and producing social media content* Leading teams with monthly and weekly CTAsAccomplishments include: * 400K growth in two years on IG * Launched TikTok in 2021 and had 200K+ growth in two years* Managed and executed three high-level Leo Messi campaigns * Managed Social Media Influence campaign for John Wick 4* Managed partnership with The Rock our Christmas LTO activation * 2023 Shorty Award Winner for Influencer Brand Partnership of the Year for our Leo Messi campaign* 2024 Platinum Award Winner for Social Media Video, Food and Beverage Campaign and Celebrity and & Influencer campaign

Responsibilities Include:* Produced backstage social media videos for television and WWE Superstar’s social accounts* Conducted social media orientation for new WWE signees from 2015-2020* Managed WWE NXT television social coverage and WWE NXT UK social coverage from 2015-2020* Worked primetime television events and produced social media content for 7 WrestleManias* Worked with star athletes such as: Brock Lesnar, Ronda Rousey, The Rock, John Cena and many other top WWE Superstars and celebrities* Moderated Superstar pages and held them accountable for following WWE social media guidelines* A resource for talent who looked to grow audience, promote matches and resolve social media conflicts* Produced content globally including: Saudi Arabia, Australia, United Kingdom and IndiaAccomplishments include:* Produced live content for weekly episodic television and monthly WWE network specials—including six WrestleManias* Managed two brands (NXT and NXTUK) and assisted over 100 WWE talent* Produced and shot digital video with a highlight being NXT’s mannequin challenge that was picked up by Rolling Stone Magazine* Shorty Award Winner for Social Media Team of The Year in 2017, 2016

Sports and Entertainment Publicist of Mohegan Sun; one of the largest most distinctive entertainment, dining, gaming and shopping destinations in the United States. Mohegan Sun Arena is currently ranked #4 by Billboard Magazine of venues its size.Dynamic, detail-oriented Communications professional with demonstrated talents in entertainment and corporate communications. Proficient skills in negotiations and management of media relations.• Managed publicity for Jennifer Lopez, Stephen Stills and Dierks Bentley as part of Mohegan Sun’s 15th Anniversary Celebration. Secured national, regional and local coverage.• Secured Mohegan Sun feature on the CBS syndicated program, Undercover Boss (other than sports, this was the first time Mohegan Sun was featured on a national network).• Managed on-site radio interviews with National Baseball Hall of Famers: Yogi Berra, Carlton Fisk, Andre Dawson, Don Zimmer, Jim Leyland and television interviews for the Connecticut Sports Foundation Dinner honoring Don Zimmer. • Coordinated interviews and chef demonstrations for Executive Pastry Chef Lynn Mansel--Guinness World Record holder of the World’s Largest Wedding Cake.• Supported and promoted sporting events including: Connecticut Sun basketball games, boxing matches (including HBO, ESPN and Showtime cards), MMA, the North American Poker Tour (PokerStars.com) and Professional Bull Riders.• Publicized multiple high-profile events, including the opening of the new Casino of the Wind and the 2008 and 2009 Basketball Hall of Fame Enshrinement Ceremonies.• Received the Mohegan Sun Micimee 2005 Award for perfect attendance.• Awarded “Employee of the Month” in June 2009 and June 2004 for consistently exceeding performance expectations.

Tracked media coverage/social network activity for Corporate, Gaming, Consumer and Entertainment Public Relations. Facilitated publicity opportunities throughout the property and assisted with media tours, escorts and speaking points.

Coordinate Hot Summer Fun 2004 events, generate agendas, attend creative meetings, brainstorming