Social Media Lead
CurrentResponsibilities include:* Monitor social media trends * Track social media growth through analytics (WoW, MoM, YoY)* Engage with followers and gauge sentiment on the HRC brand* Monitor competitors * Update monthly calendars for HR Marketing and Social Media* Plan and organize shoots for creative* Brainstorm and execute new campaigns for yearly activations * Manage X, FB, IG, TIkTok and LinkedIn Corporate pages * Contact and arrange content with influencers * Assist Events and Sales Director with Marketing emails monthly * Review and approve digital marketing creative assets * Evaluate SEO/SEM Digital Marketing efforts * Report to SVP of Marketing weekly to ensure we exceed quarterly goals* Educate staff on Hard Rock's Social Media SOP* Influencer campaign strategy and outreach* Editing and producing social media content* Leading teams with monthly and weekly CTAsAccomplishments include: * 400K growth in two years on IG * Launched TikTok in 2021 and had 200K+ growth in two years* Managed and executed three high-level Leo Messi campaigns * Managed Social Media Influence campaign for John Wick 4* Managed partnership with The Rock our Christmas LTO activation * 2023 Shorty Award Winner for Influencer Brand Partnership of the Year for our Leo Messi campaign* 2024 Platinum Award Winner for Social Media Video, Food and Beverage Campaign and Celebrity and & Influencer campaign