2022-2023 Ad Tech Rookie of the Year Award2023-2024 Ad Tech Culture Champion Award

(Formerly 4C Insights)Key Holding Company relationships include: Publicis Groupe, Dentsu Aegis Networks, Havas Media, Horizon Media, Edelman Digital and Canvas Worldwide• Manage agency partnerships nationally to ensure client satisfaction, agency health andoverall revenue growth across the assigned agencies.• Own and develop a cross-channel, go-to-market strategy to influence executive-levelagency leadership and formulate strategies and solutions with teams to implement fortheir clients.• Identified client expansion and up-sell opportunities that have resulted in additional annual revenue.• Leading an internal cross-functional team centered around Reporting & Optimization toachieve internal product adoption goals and strategic initiatives.

(Formerly 4C Insights)• Provided strategic consultation and best in class service to agency and brand teams oncross-channel advertising efforts (Social Media, Connected TV and Linear TV) to drivedesired business outcomes.• Identified upsell opportunities to expand relationships with agency and brand teamsaligned to strategic initiatives to yield increased annual revenue.• Leveraged deep understanding and background with Performance Media to increaseadoption of 4C Scope solutions to drive efficiencies and improved performance.• Exceeded revenue goals through driving business outcomes for clients and managingexecutive-level relationships – 124% to revenue goal for 2020.• Managed a Client Success Manager to deliver best in class SaaS customer support andaccelerate their professional development.

• Co-created Data Partnerships product offerings which established a new revenue stream that generated $2MM in annual contract value for four clients.• Collaborated with product management and marketing departments to produce white papers and product guides that demonstrated how customers could implement the products across various industries and use cases.• Analyzed client feedback and insights to develop a framework for the Paid Trial/Pilot Agreement resulting in $500K worth of annual contract value.• Increased annual billings by working simultaneously with a sales team to identify and create growth opportunities using the Signal Identity platform.• Worked relentlessly to manage technical resources and execute an implementation plan which ensured a complete, seamless customer relationship experience.• Proactively developed relationships with clients and cross-discipline peers to effectively nurture and engage with key stakeholders across multi-functional teams.

• Led global strategy and activation for paid search, paid social and programmatic teams across more than 50 markets for core on-premise and cloud based products.• Project-managed the technical and strategic implementation of the Bluekai DMP including audience segmentation, partner evaluation and ad operations• Collaborated and worked cross-functionally to deliver integrated media campaigns utilizing a $50MM global budge, which increased global lead generation by 136% in FY16.• Upsold agency services including global SEO optimization and tag management, resulting in nearly $200K yearly cost savings on global awareness campaigns.• Managed a team of 4 direct reports through their day-to-day workflow and career coaching for optimum performance.

• Managed client relationships and search strategy for paid search advertisers; and collaborated with search engines and creative agencies to help clients achieve their larger strategic initiatives.• Created a mobile search strategy for Redbox which expanded the program beyond desktop and increased movie reservations through search by 12%.• Oversaw promotional and launch campaign project flows, as well as copy testing, thus increased brand awareness by 15-30% annually.• Successfully tested numerous search engine channel beta products increasing brand lift by 25% YOY and ROI by 10-15%.

• Paid Search ad operations for automotive clients including budget, keyword, and creative optimization. Managed 125+ advertisers and over 350 campaigns concurrently.• Decreased cost per clicks by 35% and increased click through rates by 195% over a 6- month period for Gulf States Toyota dealer group.