Vice President Of Marketing
CurrentManage ad and PR agency relationships. Develop national promotional calendar. Create and execute system wide strategic initiatives related to advertising, marketing and public relations across all mediums. Direct a team of 9 in the marketing department. Serve on the Management Team for the organization. Manage the system's national ad fund and four advertising cooperative budgets including media buys. Work with ad agency to develop, create and execute TV, radio and print campaigns. Oversee the management of our digital, email and social media programs. Serve as spokesperson for the brand.